Open the shopping website and search for the word "milk tea formula". Few stores claim to have pure red milk tea brands. It's comfortable around. The store also published internal recipes, lecture packages and permanent updates. The seller also said that the recipes will be updated free of charge with new products every month, and the exchange group can share them with all stores, including store opening plans, employee manuals, and purchase channels.
Not many people buy this formula of milk tea, and the biggest monthly sales volume is 1098. At the same time, the seller of the store promises that this formula is the original internal document of the milk tea brand, and the commitment rate is correct in grams. But the seller kept silent about the source of the formula and did not repeat it. Who did you sell this formula to? The owner said that besides some people who want to drink cold drinks at home, some merchants have opened milk tea shops, hoping to be closer to "online celebrity" milk tea in taste and variety. The joining fees of tea shops in the market are actually very expensive, ranging from 30 thousand to hundreds of thousands.
The registration fee and material fee are several times higher. Are the recipes sold in your shop really the same as those in the tea shop? So, our reporter spent 49 yuan to buy the official electronic version. After unzipping the file, I noticed that the file contains more than 10 folders, including some brand formula Word documents, paper photos or scanned formats. Some are marked "confidential". According to the recipe, tea is made of milk. Then I bought the same cup of tea in the tea shop. We also invited enthusiastic readers of the program to compare their tastes.
On the other hand, according to the relevant laws and regulations restricting the management of tea brands in China, the formula of milk tea is not a trade secret if it is not disclosed, sold and used for the benefit of others. The formula of this milk tea is a trade secret. Without permission, online sellers may not use, distribute or sell the milk powder for profit. If the milk tea merchant is applying for the trademark or patent right of the brand, the seller may also infringe the intellectual property rights of the merchant.