Amazon is a commodity-oriented platform, and some sellers will think that since I emphasize products, I will choose products that I am familiar with and have resources.
It makes sense to be unfamiliar, but sellers need to consider whether their products have enough market space. If there is, that's best.
If there is no market, it will waste time and resources to develop. In addition, the seller should pay attention not to the domestic market, but to the foreign market.
Some products don't sell well at home, but they may sell well abroad. If you want to be an American Amazon station, you need to know what kind of products people like American imperialists/Ou Di need.
Focus on one category.
For novice sellers, after opening a store, what products will they consider selling next. We know that at the beginning of the new seller's opening, the financial and human resources are limited in all aspects, and it is impossible to put a large number of SKUs on the shelves at the beginning.
Therefore, when sellers enter the business, they first focus on a certain category. If you don't know what the market is like, you can browse the sales of sub-categories on Amazon platform, including market research on best-selling shops and products.
3 Understand market capacity and trends
After you have a clear idea, then you need to know what products Amazon sells, and make a phased analysis of products and styles, and then confirm whether you can develop this market through analysis.
This observation and analysis of the market cycle will take at least one week.
First of all, you should understand this category first, and then observe which businesses specialize in this.
And read more top 100 reviews in this category, and then analyze the market capacity, such as the sales volume of top20, whether the daily sales volume is increasing or decreasing.
Second, check whether there is any risk of patent infringement, and the key point is to test your sense of touch and smell of the market.
four
Product research
After understanding the market capacity and trend of products, we need to investigate the price, ranking, product comments, inventory, trademarks, pictures, names, descriptions, packaging, links, ASIN codes and other information of products, so as to further understand all aspects of a product and see if it meets our requirements for product selection. Among them, there are several points to pay attention to.
1 product price (price)
2 product ranking (bestseller ranking)
3 product reviews (reviews)
4 competitors' inventory to guess sales.
5 is there a registered brand, can you follow it?
Does the product need to be certified?
Product selection war
Fighting
After many novice sellers join Amazon, the first headache is to choose products. The most important thing is that they don't know what to sell and which category to choose. I deeply understand their pain points in daily communication.
At this time, you need to use some data tools to get data, choose a category you want to do, and then find out the products you can do from these categories.
On the premise that there are 5000 data in each country, the keywords with large order data are screened from high to low according to the conversion rate gradient.
Among them, products with high conversion rate are generally either brands, hot products or specific products, but these products are useless to us, so we can filter them out.
Find keywords through data and find marketable products through keywords.
If you really don't know what keywords to search for, take outdoor as an example and choose outdoor category.
Look at the list of bestseller and newrelease, choose a few that look pleasing to the eye, the products are light and the prices are moderate, and click in.
I chose a waterproof bag that is not so expensive and looks pleasing to the eye.
Check the number of comments and bad reviews of this product.
From the earliest audit time, we can see the shelf time of the product.
Look at his inventory today and look at it at this time tomorrow, then you can estimate his daily sales.
If the daily order quantity exceeds 20, then this product may be pending.
Whether it's selecting keywords through data, or reading bestsellers and new books under categories.
The following steps are needed when publishing and looking at product keywords: (Take the waterproof bag above as an example)
Open the Amazon website and search for the key words of this product. Look at the average number of comments on the home page. You will find that the average number of comments on the home page is around 800, which shows that this kind of product is very competitive.
Let's take a look at this report:
1. Looking at these data, we can know that the seller took a lot of goods in a month.
2. Not only the average number of reviews is large, but also the high review score indicates that the product quality is stable and there is not much room for optimization.
3. The order volume is large, and most of them are shipped by sea, and the interval price is very low. Where is Maori dead?
4. Summary: This product is difficult to make, and it is also difficult to shake the position of the leader. If I were you, I wouldn't choose this product.
Something like this:
Click to view what is displayed under each hot search keyword.
List the quantity, check the star rating of the home page, and check the quantity.
If the listing volume is too large, ignore it directly.
JS plug-in directly calculates the approximate sales volume of page products with one click.
The same is true for the brand column, which is directly ignored, indicating that this keyword is a brand word, even for a single lisitng. Check the shelf time of the list.
Ideas:
Under the keyword "20 18 Amazon's most practical commodity selection strategy", this paper analyzes the general situation of Li Siting on the first page and the first three pages:
Judge how long it will take us to achieve this effect if we build a new lisitng, and estimate whether we have a chance to go to the front page.
If the product reviews are generally less than 4 stars, it means that this product has many defects, so you don't have to consider it as the selection object.
In addition, you can rank the products (best sellerrank)+
Review and analyze products comprehensively. If the two figures grow together, it means that the product is growing and it is a best-selling product with good comprehensive strength.
If you only see the number of reviews rising, but the product ranking (bestseller
Rank) shows a downward trend, and there may be a situation of brushing. If this happens, we will naturally take a wait-and-see attitude towards this product.