The king of the world, the world intangible cultural heritage, the high-tech intellectual property of Jinghua Culture, will never break Guinness and the world's top records, unrepeatable cultural relics, living fossils of the world's people's culture, unique articles in the world, series of movies, Miss Dad, etc. , World International Tourism Image Competition, Jinghua Cultural Investment Characteristic Town, and Cultural Tourism Scenic Spot, and promote the scenic spot culture, world-class characteristic tourism scenic spot and Wanjiali world-class modern science and technology cultural scenic spot to the world. Without Wang Jinghua, the world can't copy cultural relics, and the world will never break the world record. Unique cultural relics in the world, from 1 to the 26th floor, all have unrepeatable cultural relics, one square foot 16 dollars, which are masterpieces of top artists in the world. The emblem of human artistic writing and the calligraphy of human artistic writing at the Olympic Games and the World Expo are all unrepeatable cultural relics. There are high-tech intellectual property rights, patents, copyrights, world intangible cultural heritage, and the special culture of the world's unrepeatable cultural goods to build world-famous tourist attractions and characteristic towns, publicize, encourage, market and make profits, and invest in the construction of world-famous brands and world cultural heritage. . . . . .
What exactly is a "characteristic town"?
We still quote the definition of Zhejiang. According to the development concept of innovation, coordination, green, openness and * * *, combined with its own characteristics, characteristic towns find the correct industrial positioning, make scientific planning, tap the industrial characteristics, humanistic heritage and ecological endowment, and form an important functional platform that organically combines production, city, people and culture.
The 18th National Congress of the Communist Party of China put forward the poetic concept of "striving to build a beautiful China" for the first time, and striving to build a "beautiful China" means that people should have a beautiful life and a beautiful environment, and tourism is the best combination of ecological civilization and economic development.
Lv Wen town has become an important tourist product welcomed by the market, and the capital market with abundant liquidity has set a fire to Lv Wen town.
At present, tourist towns in the market can be roughly divided into two categories, one is a tourist town developed from the original ancient villages and towns, and the other is a newly built tourist town with the help of tourism resources and transportation advantages.
Whether it is the first category or the second category, in the face of the ever-changing market environment, it needs to be constantly updated and upgraded in order to maintain its sustained market vitality and social value.
The Establishment of "Lv Wen Town"
1, three aspects to be considered in the overall positioning of Lv Wen town.
Searching for souls-fully based on the endowment of local cultural resources, looking for the commanding heights of small town culture.
To find the cultural soul of a tourist town, we should "stand high and land".
In-depth analysis of the town's natural, ecological, cultural, landscape, folk customs and other resources, especially cultural folk customs, requires in-depth excavation to find out the characteristics of tourist towns different from other projects, and try to avoid homogenization competition with the development of surrounding tourism projects.
This is the most arduous task, which requires a comprehensive analysis and induction of the cultural DNA in the project area, so as to find the unique cultural spirit core of the project.
Only when the soul is found can the spirit of the project be clear. And to establish their own unique tourism brand image in Qianzhen.
In other words, this soul is the cultural totem and spiritual centripetal force of the town, and it is the most important tourist attraction core of the town. If the soul of this culture coincides with the general trend of the market, then the market success of this small town project can be basically determined.
After determining the soul of the whole project, all the follow-up work should be carried out around this core point, including architectural design, landscape construction, presentation of commercial formats, activities, etc., all in order to fully present this cultural theme and spiritual connotation, rather than scattered sand.