65438+February is greenman Factory Celebration Month. Greenman is nine years old this year! To celebrate greenman's ninth birthday, the company launched a variety of cultural and sports activities, the most wonderful of which was the "greenman Factory Tour". Tourism allows everyone to enjoy the pleasant scenery of nature after work, and gives employees a chance to completely relax after the busy export season. This is an annual traditional activity in greenman, and it is also the corporate culture in greenman. This activity is organized by the management department of our company. CYTS fully respects the travel wishes of all employees according to the spirit of the instruction of General Manager Kong Linghua, and has specially opened two tourist routes for greenman, namely Guangzhou Line and Zhuhai Line. 20 12 12 at 8 o'clock in the morning, all employees of the company set off by a bus from Zhongshan Youth Travel Service.
The specific itinerary of Guangzhou Line is Haixinsha, Guang Zhouta, Guangzhou Zoo and Aquarium. During this trip, the grandeur of Guang Zhouta and the wonderful performances of animals in the zoo and aquarium are still impressive.
The specific itinerary of Zhuhai Line is: Lovers Road, Fisherman's Girl, Yuanming New Garden and Mysterious Island in Zhuhai. The beautiful scenery of Yuanming New Garden in Zhuhai and the exciting hand tour on the mysterious island are still fresh in people's memory.
This tour is the largest and largest group tour since the company was founded. Through this exhibition tour, we not only relaxed the mood of employees, but also increased the communication among employees, further strengthened the team cohesion and fully demonstrated greenman's team spirit.
2. CCTV Enterprise Channel and greenman Optoelectronics (news source: CCTV Marketing Department)
"Expanding domestic demand and establishing China national brand group" is a milestone work of the government in the 12th Five-Year Plan. The lead work of this project is mainly carried out by China CCTV, CCTV Enterprise Channel, Foreign Trade Department of China Ministry of Commerce, China Academy of Social Sciences, China Business News, International Business Daily and other authoritative departments, and representatives of "new power" enterprises (brands) that meet the national new brand building standards are collected and selected nationwide. Guangdong Zhongshan greenman Optoelectronic Technology Co., Ltd. is an enterprise representative who participated in "Lighting and Optoelectronic Industry" recommended by Provincial Economic and Trade Commission, Provincial Patent Office and China General Administration of Customs. At the beginning of the cooperation of CCTV enterprise channel "Lighting and Optoelectronic Industry", many domestic manufacturers of similar products (brands) have gone through layer-by-layer audit, especially for product safety. After the preliminary examination, on-the-spot investigation, re-examination and final review of the enterprise channel of CCTV, Guangdong Zhongshan greenman Photoelectric Technology Co., Ltd. has many years of experience in production and design, and the "greenman" brand is of high quality and durable. The fashionable and innovative features of the design finally beat the other 32 peer manufacturers, and confirmed that the enterprise meets the requirements of developing and transforming innovative enterprises in the field of "lighting and photoelectric" manufacturing, and was implemented as a partner of CCTV enterprise channel, and was included in the policy of supporting and cultivating the emerging independent brand "Made in China, National Brand". Enjoy the resources of the overall cooperation plan, help enterprises to better enhance brand competitiveness and help enterprises move towards a higher stage of development. CCTV is the only official network platform of CCTV. In response to national policies, CCTV strives to create the best stage for domestic small and medium-sized enterprises to realize their brand dreams. The enterprise channel of CCTV relies on CCTV, a powerful media, to help all kinds of enterprises to promote their brands, and the selected enterprise partners have to go through layer-by-layer evaluation before they can select three excellent companies in each industry to become strategic partners. Guangdong Zhongshan greenman Optoelectronic Technology Co., Ltd. is the first brand of CCTV enterprise channel cooperation in decorative optoelectronics industry. With the help of CCTV's concept of "enhancing image with brand and creating value for customers", a strong technical team has been set up for Zhongshan greenman Optoelectronic Technology Co., Ltd. Guangdong Zhongshan greenman Optoelectronic Technology Co., Ltd. will cooperate with CCTV Enterprise Channel this time, and with the help of the brand power of CCTV, an authoritative media, accelerate the pace of building its own brand. Through the national and global super promotion channels of CCTV, it has created a premise for Guangdong Zhongshan greenman Optoelectronic Technology Co., Ltd. to quickly establish its brand image and enhance its popularity and influence. With the long-term cooperation with CCTV, Guangdong Zhongshan greenman Optoelectronic Technology Co., Ltd. will gradually enhance its brand influence in China, and its attention and sales will double rapidly.
3. Four represents "friendliness" and one represents "respect" for greenman's success motto.
Greenman Optoelectronics became a strategic partner of CCTV Enterprise Channel.
World Lighting Times reporter Zhong Wanyun
Recently, the reporter learned an exciting good news. Zhongshan greenman Optoelectronics has become the first brand of cooperation between CCTV and enterprise channel in LED decorative lighting industry. The choice of partners has been chosen at different levels. The principle is to choose three excellent companies from each industry to become strategic partners. With many years' experience in production and design, greenman Optoelectronic, with its high quality, high durability and fashionable design, finally defeated 32 other recommended peer manufacturers and became the only successful enterprise in decorative lighting industry.
Respond to the call of CCTV's "Twelfth Five-Year Plan" and select enterprise representatives who meet the "new forces"
In the 12th Five-Year Plan, the government emphasized "expanding domestic demand and establishing China national brand group", which is a milestone. In response to the call of the state to support a number of independent brands, China CCTV took the lead, and authoritative departments such as the Enterprise Channel of CCTV, the Foreign Trade Department of the Ministry of Commerce of China, the China Academy of Social Sciences, the China Business News and the International Business Daily fully cooperated with the implementation, and collected and selected a number of representatives of "new power" enterprises (brands) that met the national new brand building standards.
Lighting and photoelectric industries are important parts of China's manufacturing industry. It is reported that since the beginning of the project, CCTV Enterprise Channel has set up a column on lighting and photoelectricity, which has carried out layer-by-layer audits on many domestic similar product manufacturers, from preliminary examination, field investigation, review to final examination, especially on product safety and reliability. The enterprises that have been rated as partners of CCTV Enterprise Channel this time will be included in the innovative cultivation target of independent brands supported by policies-"Made in China, National Brand" and enjoy the resource support of the overall cooperation scheme.
Provincial Economic and Trade Commission, Provincial Patent Administration and China General Administration of Customs jointly recommended.
Zhongshan greenman photoelectric technology co., ltd was established in 2003. The company gathers the superior resources in the fields of LED chips, LED packaging, LED lighting manufacturing, LED equipment manufacturing, LED scientific research and LED international trade, and is committed to the development, design, production, promotion and trade of LED lighting applications. Is a provincial-level private science and technology enterprise specializing in LED lighting research and development and production. Whether in Europe, North America, Australia, the Middle East, Japan and other rich countries and regions, or in Southeast Asia, southern Africa, South America and other emerging developing regions, you can see the shining of greenman's photoelectric LED lighting. According to its general manager Kong Linghua, in the past nine years, 90% of the sales of greenman Optoelectronics were exported, while the domestic sales ratio was less than 10%. Its total export volume is among the best in Zhongshan City and Guangdong Province, and its annual Canton Fair results are also among the best.
Not only that, in greenman Optoelectronics, when the reporter saw a room full of medals, he was surprised for a long time and lamented that Zhongshan Crouching Tiger, Hidden Dragon and greenman Optoelectronics kept a low profile. In 2005, it was awarded the title of "Top Ten LED Enterprises", "Top Ten LED Enterprises with Comprehensive Strength" and "Top Ten LED Brands in China" in the lighting and electrical appliance industry, and was awarded the title of "Guangdong Enterprise with Contract Abidance and Credit" for five consecutive years (2008-20 12) and the "Excellent Product Award" in the Science and Technology Award of China Instrumentation Society. Kong Linghua told reporters that so far, greenman Optoelectronics has more than 30 patents, and its LED is fully diffused, colorful, 360-degree luminous and transparent; Its artistic lamp design leads the trend and becomes the object of imitation by many enterprises. It is reported that many design concepts of greenman Optoelectronics come from Italian, French, Parisian and other world fashion centers. In 20 12, Kong Linghua personally led a team to visit Europe at the invitation of customers to communicate with the most advanced designers in Europe. In addition to the research and development of product appearance and practical new technology, greenman Optoelectronics also independently developed the computer control system for lighting and manufacturing equipment.
In addition to product research and development, innovation and product quality control, greenman Optoelectronics is also the first. In order to strictly control raw materials, it introduced all-round testing equipment. Whether it is electrical safety, environmental safety, mechanical safety testing, or photoelectric parameters, durability, weather resistance testing are readily available.
Products with good export, strong innovation, high quality and fashionable novelty "let our domestic people enjoy these high-quality products!" All these have become the reasons why the Provincial Economic and Trade Commission, the Provincial Patent Administration and the General Administration of Customs of China jointly recommended greenman Optoelectronics.
Four represents "kindness" and one represents "respect"
Good export, strong innovation, high quality and novelty are the reasons why greenman Optoelectronics was selected. So, how does Kong Linghua view his success?
Kong Linghua said that for nine years, we have been insisting on being ourselves. It was after I was elected that I consciously summed up why I was elected. So I summed up four as "kindness" and one as "respect". The first is to be kind to employees. Deducting employees' wages and punishing employees' abuse are some topics we often see in the news. Beating and scolding employees is absolutely forbidden in greenman. The idea I instilled in managers is to care for employees like family members, and to educate, guide and help some employees with low education and insufficient understanding of their work. Help employees correct their mistakes and help them solve their problems when they have difficulties. I will often hold meetings to educate them and care about their personal life, work and thoughts. The second is to be kind to suppliers. It is common in the industry to treat suppliers as grandchildren and deduct payment in arrears, but we never default on payment. It is also a good reputation that we have accumulated for a long time. The supplier's trust in greenman Optoelectronics is very high. In the peak season of the industry, when my capital turnover is not enough, the suppliers have given great support. At this point, CCTV also made a word-of-mouth survey during the inspection. The third is to be kind to competitors. "Don't attack your opponent, be yourself" is the discipline of greenman Photoelectric Railway. Although there is commercial competition, we respect our opponents and stick to our principles. Take guardrail tube's waterproof plugging technology as an example, which was first invented and patented by greenman. Now the whole industry in guardrail tube is doing this. If pursued, we have the right to claim compensation. But this is good for the industry. It is greenman's contribution to upgrade the quality of guardrail tube products in the whole industry to a higher level. Fourth, be kind to family and friends. Greenman's corporate culture contains harmony, requiring employees to care about their families, not to gamble, not to drink too much, and not to engage in improper relationships between men and women. I think family harmony is very important, and encourage employees to care about their families and the company as much as they care about their families. It can be said that in the past nine years, no employee in greenman has divorced, and the boss himself has set a benchmark for employees.
One is "respect" and the other is customer orientation. I understand it at two levels. First of all, respecting customers means giving customers qualified products that meet laws, regulations and technical standards. Secondly, we should have our own moral bottom line. My requirement for quality control personnel is not to give customers products that they know are defective. Our clients are amateurs, but we are professionals. It is against our moral bottom line to sell products with a deceptive attitude while knowing that there are defects.
CCTV helps greenman enter the fast lane of enterprise development.
As the only official network platform of CCTV, the brand power of CCTV, an authoritative media, is immeasurable. Through the strong promotion channels of CCTV in the whole country and even the whole world, greenman Optoelectronics' influence in the whole country is bound to be gradually enhanced, and its attention and marketing amount will also be enhanced. Huang Yuane, deputy general manager of greenman Optoelectronics, said, "We have been pushed into the fast lane of enterprise development invisibly, and we should make full preparations next." .
"First of all, we still have to practice internal strength. Product packaging, VI image, whether paper or online publicity materials, can be marked with CCTV logo in the future, so the overall image should be upgraded. Secondly, we should devote ourselves to product quality assurance and new product development. In addition to integrating the current product line and industrial chain, we need to develop some products suitable for domestic use. After all, some export products are not necessarily suitable for domestic sales. "