What do you think of when you mention Lei Jun, the founder of Xiaomi?
Is it the inspiration to complete all the credits in two years, or the young success of leading Jinshan against Microsoft at the age of 28?
Or, at the age of 40, I will go out and start Xiaomi to set off the trend of mobile internet; It takes three years to be the first in China, and eight years to be the youngest fantasy in the world's top 500.
In China's social paradigm, Lei Jun is a model from reading to success, and a benchmark for the business community to follow suit.
But in the eyes of many rice noodles, he is the singer of Are You OK, the organizer of The Avengers, the speaker of Flying Pig on the Wind Mouth, and the pit runner who gambled 1 100 million with Dong Mingzhu. ......
What do you think of when you mention Xiaomi?
Is "Memories of Youth" the first time to use a domestic smartphone? Is it a love-hate relationship with its marketing strategy? Is it more expectation and "fever"?
In other words, Lei Jun's ten-year "Super Cup" masterpiece was a smash hit in Weibo recently.
No matter how you know Lei Jun and Xiaomi before, you may only get a little impression, not an all-round three-dimensional intuition.
The poster of Xiaomi's tenth anniversary preheating reads: "In the past, we didn't do enough active communication. This time, we will take the tenth anniversary to make a complete "self-introduction."
Just like people who have been in the eye of the storm, Lei Jun and Xiaomi finally ushered in a grand confession meeting.
In the two-and-a-half-hour speech, Lei Jun confided to rice noodles and users: Who is Xiaomi? Why does Xiaomi struggle?
At the end of the speech, Lei Jun almost choked: "In the next decade, Xiaomi will become a long river, flowing through the beautiful life of everyone in the world and heading for the sea of stars that everyone yearns for."
A bowl of millet porridge
Open the boiling decade of China's mobile era.
This is not the first public speech of Lei Jun's life.
20 1 16 August 16, a middle-aged man wearing a black t-shirt and blue jeans stood on the podium and presented an epoch-making smartphone to the China market with a unique founder style.
"I strongly recommend that all mobile Internet peers use both iphone and Android. The only regret is that my iphone is dead, and Xiaomi's mobile phone still has 60% power. "
It is not only a didactic language style, but also impressive. The price of 1999 yuan has become an "axe" to divide the mobile smartphone market in China. "This is our bargain," the spokesman said loudly.
This speaker is Lei Jun who claims to be introverted. It is said that in his dialogue with capitalists, he vowed: "My mobile phone will replicate the success of Jobs."
On April 6, 20 10, Xiaomi was established. Although he has never made a mobile phone, Lei Jun said that he has a big dream: to be the best mobile phone in the world, and the price will be halved so that everyone can afford it.
However, it is not enough to stand out among a large number of shanzhai phones and international brand mobile phones with a cavity of unconvinced arrogance.
More comprehensive preparation is inevitable.
The first is talent. Lei Jun's first foreign aid was Lin Bin, then vice president of Google China Research Institute. After being rejected by 10 Google engineers, the second engineer, Hong Feng, finally joined after bringing "three questions about the soul" head on.
Then there is research and development. The team that doesn't understand hardware decided to start with software to make the system. Lei Jun said: "We use the internet methodology of' concentration, extreme, word of mouth and speed' to do MIUI, and then recruit'100 dream sponsors', who are the bravest gods."
Lei Jun also stubbornly believes that to be the best mobile phone, we must use the best supply chain. However, for the "small transparency" of the industry, the top supply chain is out of reach.
After a long period of contact, on March 26th, 20 1 1, Lei Jun, Lin Bin and Liu De, with fear of nuclear radiation, visited Sharp headquarters in Japan and impressed their partners with sincerity.
Thus, in the half year after Xiaomi 1 was launched, Xiaomi mobile phone became the best-selling mobile phone product in the domestic market, with sales exceeding 1 10,000, with a total sales volume of 7.9 million. All transactions are completed online without the support of ground channels.
At that time, selling mobile phones online, Xiaomi was the first one.
The online sales model and business path of smart phones pioneered by Xiaomi not only profoundly affected the online development of the industry, but also led many manufacturers to follow suit, such as Wang Xiaoyan, the founder of Zanthoxylum mobile phone.
At the same time, Xiaomi has also changed the industry structure with first-class quality and pricing close to cost, greatly accelerating the popularization of technology products. And it has driven the entire domestic industry to change to smart phones. Xiaomi single-handedly promoted the comprehensive transformation and upgrading of domestic mobile phones.
It can be said that Lei Jun not only achieved "Jobs-style" success with Xiaomi, but also grew from the initial industry seedlings to towering trees. Moreover, this bowl of boiling millet porridge directly opened the boiling decade of the domestic mobile era.
Lei Jun, who knew his fate, once sighed before Xiaomi's 10th anniversary speech: "Xiaomi is ten years old, so he should make a' summary report' for his rice noodle friends. What have we done right and wrong in the past ten years? "
On the podium, Lei Jun admitted that due to the ultra-high-speed growth of Xiaomi at the beginning, it covered up the accumulation of many problems and began to break out in a certain period of time.
In 20 16, Xiaomi entered a "dark moment", and its sales plummeted and it was in trouble. In May of that year, Lei Jun personally took over the mobile phone department, with a maximum of 1 day and 23 meetings, asking everyone to stop inflation and regain their awe of the manufacturing industry and the market.
After a painful "remedial class", Xiaomi was reborn in a difficult situation. Lei Jun claimed that in the mobile phone industry, no company has ever been able to successfully reverse the decline in sales, except Xiaomi!
Everything in the past, whether it is glory, glory, failure or stepping on a pit, is already a preface.
For Lei Jun and Xiaomi, nothing can't be faced. Only in the face of difficulties and failures can they have the courage to forge ahead.
A bloody speech
Go to a world-class great company
Someone asked Lei Jun when you will retire?
Retirement, in China's life semantics, often means "making a success and rushing to retire".
But this carefree life, Lei Jun experienced once.
After the listing of Jinshan, Lei Jun, who has just entered the age of no doubt, intends to retire from the rivers and lakes and live a standard idle life such as sleeping naturally, chatting with old colleagues and drinking.
However, when Lei Jun 18 years old and read Fire in Silicon Valley, the dream of generate always haunted his mind.
"I was excited for a long time after reading this book. I walked around the 400-meter track on the playground of Wuhan University for several nights. How can I shape a different life? "
It is driven by this dream spirit that Xiaomi was born.
20 10, Yingu Building, Zhongguancun. A group of people holding millet porridge,
Lei Jun announced the formal establishment of Xiaomi Company.
"Fire in Silicon Valley" wrote: "You can't guess what new scientific and technological ideas will shock the world, but you can be sure that such innovations are coming."
Today, both Lei Jun and Xiaomi are moving towards the dream of reshaping themselves and the world.
In the early days of Xiaomi's rapid development, Lei Jun constantly explored market boundaries with mobile phone hardware and low-quality strategies. Finally, Xiaomi's huge fan base and the basic disk of hundreds of millions of users were built.
However, Lei Jun and Xiaomi clearly realize that a single mobile phone product is not enough to support an enterprise committed to a higher strategic dimension and seek sustainable development at the macro level.
At the end of 20 13, lei jun saw the trend of intelligent hardware and IoT (internet of things), and decided to copy 100 millet and lay out loT in advance by learning from Xiaomi's successful experience in making mobile phones.
As a result, Lei Jun began to build an ecological chain with Xiaomi as the core, and shaped the business layout of Xiaomi in the next stage by creating a paradigm of enterprise survival system.
Today, Xiaomi model has led the transformation of 100 industries and achieved a large number of entrepreneurs, which is also a bright moment for Lei Jun to feel fruitful.
At the same time, the pace of globalization of Xiaomi is becoming more and more compact. From the beginning, the "international fire brigade" solved the inventory of 654.38 billion, which was in full swing in the Indian market, ranking first in the market in three years and ranking the top three in Europe.
The Xiaomi model is being copied all over the world.
Today's Xiaomi is getting closer and closer to the "world-class great company". When Lei Jun 18 years old, the torch he dreamed of was getting brighter and brighter.
In Xiaomi's 10th anniversary speech, cup after cup of "Super Cup" refills and Lamborghini's go-karts made the cheers of rice noodles wave after wave.
The four masterpieces of ten years are not only sincere and tolerant, but also far beyond people's expectations, allowing the world to see Xiaomi's creativity and openness in generate.
Technology-oriented, cost-effective, and making the coolest products have become the three iron laws of Xiaomi.
Entrepreneurship, everything is zero; Embrace the Internet processing industry; Steady and steady, doing long-term valuable things has become the three major strategies for Xiaomi's future development.
Lei Jun sighed at the end of his speech: "In the next decade, the fire of innovation will illuminate every crazy idea. In the future journey, believe in yourself and go forward bravely. "
"Fire in Silicon Valley" concluded: "Maybe a smart young man is trying to change the world at this moment. He may even be reading this book. "
We can also say that enterprises and entrepreneurs who are committed to shocking and moving the world are now moving towards the next decade.
Everything in the world is born, and everything is born without it.
For an enterprise, from 0 to 1 is a qualitative change out of nothing; From 1 to 10, it is a systematic change from eclosion to butterfly.
Changing the world is happening all the time.
To change yourself, start now.
Lei Jun said: "When I was 40 years old, I didn't forget the dream of 18 years old. I tried. "
In the past ten years, Lei Jun, who took advantage of the trend, has continuously expanded Xiaomi's business boundaries and become a huge ecological and global company with intelligent hardware, software, Internet services and new retail.
Today, 10-year-old Xiaomi is still undergoing immediate changes. At the same time, Lei Jun is constantly thinking and answering "Where does Xiaomi come from and where is it going?"
Lei Jun said: "Excellent companies are profitable. Great companies win people's hearts. "
Xiaomi, who publicly promises that the hardware profit will not exceed 5%, deserves a great future.
Author: tourists
Layout: little leven