When it comes to cross-border e-commerce, the first thing that comes to mind is Amazon and AliExpress. For friends who have experience in e-commerce, you should know that these two platforms are the cross-border e-commerce platforms with the most traffic. For the sellers who settled in early, they have earned a lot of money. Is it too late for a novice or a friend who wants to settle in and prepare to do cross-border e-commerce? Then I will write out the advantages and disadvantages of each platform to avoid detours for friends who want to start a business.
First, let's talk about Amazon. Amazon has a low entry barrier. The monthly rent charged by the platform is USD 39.99/month plus 8%- 15% sales commission. The platform traffic is relatively large, and the income after becoming an explosive product is relatively large. There is no mandatory brand requirement, which is more suitable for companies, teams and high-profit products. Why do you say that? Amazon in China is mainly aimed at Europe and America. Logistics costs are relatively high, and goods that can only be stocked can be sent to overseas warehouses at one time. Moreover, the platform with high traffic is also very competitive, and it is very likely that it will sink into the sea without advertising (the patience of customers to buy goods is to browse the top 20 or so to make a choice). You need a team, 1 person to start a business, many people to partner and hire people to operate, and you need a team of purchasing, packaging, operating and even testing personnel. It's hard for one person to do it (for example, many wigs in Xuchang are basically cross-border, with high profits and more than 2,000 companies). The initial investment is large, which is not suitable for novices and people who have just started a business.
Secondly, let's talk about AliExpress. The entry threshold is very high, and the market is oriented to third world countries such as Russia, Brazil and Israel. The profit in the early stage of the platform is considerable. With the listing of Alibaba, sellers need to spend a lot of money for drainage in different places, which makes the threshold higher and higher, and the introduction of new regulations makes the majority of sellers miserable. What Ali doesn't lack most is buyer resources. Most of the platform traffic is inclined to gold and silver sellers, and various fees such as deposit, commission, annual fee and 8% handling fee are charged at the same time. The price competition of the platform is fierce, and sometimes the price will be very low to have corresponding advantages. As for the deposit, there must be a brand to settle in, and only advertisements can be placed. Many white people and people who want to start a business can't afford it, and it is also a platform that is not suitable for you.
Third, let's look at dried shrimps. Shrimp skin faces 9 countries in Southeast Asia, and the entry threshold is low, so you need to pay a deposit (the amount is not too high). They are close to China, so they can be sold on a commission basis, operated by one person, with less commission. There is not much problem with the platform, the problem is the locals. Southeast Asian countries are mostly developing countries, and the popularity of online shopping is not high. More than 70% people still use cash transactions. Although there are many people, most of them are poor. For those who want to start a business, they can't make big money, but they can only develop for the future.
Finally, let's take a look at coupang, a Korean platform that just went public this year. Coupang, the third largest cross-border e-commerce platform outside China and the United States, has just been opened to sellers in China. The entry threshold is very low, with zero deposit and zero store rent. You can enter as long as you have a business license. In addition, South Korea was listed as a developed country this year. More than 90% people will buy online, and the Internet penetration rate is extremely high. At present, in the blue ocean market, there are few sellers and many buyers, and many orders can be made without advertising. The most important thing is that it is close to China, and the logistics can be delivered in one day. You can send them one by one, and you don't have to stock up, you can do it by one person. The operation is particularly simple, suitable for Xiaobai and people without entrepreneurial projects. What's more, there is another biggest advantage that other cross-border platforms do not have, that is, coupang has no seller directory. What do you mean? For example, if a seller makes clothes, his products can only upload products such as clothes, while coupang can upload all products except maternal and child, cosmetics, food and adult products. Because these products need data authentication, we can choose to upload products according to Korean consumption habits, keywords, seasonality and festivals. The platform only needs to deduct 5%- 10% of the sales commission according to the category, and there is no investment in the early stage, which is especially suitable for starting a business. If you do well, you can work as a team. Of course, I have experienced it personally. Let me show you the data of my business as coupang.
Many domestic sellers have already started to do it.
I made these data myself. As for my inability to speak Korean, there is an interpreter backstage. As for how to do it, my friends can talk to me privately.
Well, I am here for the time being. Welcome friends to discuss with me.