I. marketing opportunities analysis of international network market:
1, products supported by international commodity transactions or services at a specific time, country and region, international law, international conventions, international finance and international economy, and goods or services aimed at international online consumers or a potential consumption trend.
2. The relative import and export of products and services of such multinational enterprises or backgrounds, international regional branches, representatives and agencies, and other forms of international organizations and groups.
3. Global supply chain systems such as international industrial restructuring, international or transnational technical cooperation and sharing, information resources, human resources, capital resources and logistics resources. Localization strategic layout and foreign market development.
4. According to the products or services provided by the enterprise, the strategic development plan of the enterprise, human resources and financial resources, use network tools for marketing, locate countries and regions in the international market, and implement marketing in special customer groups or enterprises with products and services display and online consumption trends and targets.
Second, the advantages of international network marketing:
1, consumption status and absolute and relative advantages of commercial products or services, technology, information and capital in a specific region or country.
2, commercial products or services, in the supply chain construction, cost advantages, human resources and information resources advantages, or logistics service advantages of supply enterprises and nodes.
3. Consumption, strategic planning, production demand, consumption capacity, consumption trend, special requirements and other market segmentation experience of the target customer group of the product or service. Actively participate in the localization of services or products provided by enterprises and the mutual integration of regional cultures.
4. Provide corresponding online marketing tools, online marketing strategies, online marketing advertisements and online industry exhibitions in combination with products or services, and provide and benefit from the good experience and usage habits of international products or services.
Third, the weakness analysis of international network marketing:
1, the positioning of the international market is unclear, the analysis of national or regional culture and consumer market is insufficient, the macro concept and micro common sense of the international market are seriously lacking, the information resources cannot be matched with each other, they cannot be optimized and enjoyed to the greatest extent, the mutual reaction is slow, the time and time concept are lagging behind, and the international service and commodity common sense learning is asymmetric.
2. There is a lack of human resources in international goods or services, and the ability to enjoy information and technology is poor. There is a lack of high-quality overall planning between human resources and goods or services. In the utilization of international business information resources, there is a lack of mutual relay of human resources and the pertinence is relatively poor.
3. The internal consumption of products or services, technology, information, manpower, logistics and value-added projects provided by enterprises is too large, which leads to external imbalance and poor international understanding. There are resources such as countries and regions, fixed culture, geography, transportation, information transmission, financial payment and receipt and payment, legal protection and international government policy support that need to be more professional, accurate and timely, and * * enjoy and react with each other and learn from them.
4. The ability to cope with emergencies or major changes in the international environment, due to the lack of timely treatment and countermeasures in terms of talents, information, logistics, communication and coordination, logistics distribution, transportation payment, selection and configuration of network tools and platforms, and international laws and policy restrictions, has no ability to think or actually analyze.
Fourth, the threat analysis of international network marketing:
1, with a high proportion of international competitors, strong scientific and technological capabilities, capital strength and human support, and outstanding performance in transnational localization. Mainly reflected in the subdivision and grasp of the international market, relying on the advantages of technology, cost, international professionals, capital support and so on to make the competition more intense.
2, the use of international network platforms and tools in line with international standards. Although the international network platform is relatively virtualized, it plays an irreplaceable role in the use, tool proficiency, market cultivation, information resources and service enjoyment. It is imperative to meet the needs of the international network market or the experience requirements and services of consumer groups.
3. Macro-control of the international market, understanding the contradiction and balance between marketing and online marketing premise expenditure and short-term benefits, reflecting the organizational ability of international manpower, which is not in harmony with enterprise development and marketing strategy, and the iceberg effect is too serious.
4. Effectively evaluate the marketing between short-term and long-term work, and the coordination between employees and the supply chain and enterprise nodes participating in international marketing. Especially in the contradiction between cost and benefit based on time and information.