Mr. Gao Yifeng, Chairman of Shanghai Shizaigao Catering Management Company and founder of "Shizaigao". On August 22nd, 20 10, on the stage of "China's Got Talent" by Oriental TV, he came into the sight of hundreds of millions of viewers with a song "Starting from scratch", and his ups and downs of life story attracted various media to report. 1990, Gao Yifeng founded Dajinyuan Culture and Entertainment Co., Ltd., with more than 2,000 employees. Later, due to a series of problems such as executives' job hopping and poor management, they filed for bankruptcy at 1996 and owed millions of debts. At the lowest point of life, Gao Yifeng faced adversity with his lover's perseverance and his own perseverance. In order to pay off his debts, he sold all his property; In order to make a living, he drove a motorcycle, rented a car, and did odd jobs, until by chance, Gao Yifeng got a recipe of spicy steamed stuffed bun, and since then, he has forged an indissoluble bond with this little steamed stuffed bun. He first opened a small shop of less than 20 square meters in Hefei, mainly engaged in traditional breakfasts such as steamed buns, steamed buns and steamed buns. In the process of running a steamed stuffed bun shop, Gao Yifeng devoted himself to studying the production technology of steamed stuffed buns, from flour selection, dough mixing, dough making and rolling, to the selection and deployment of ingredients. After three years, it finally solved the problem that the quick-frozen steamed bread tastes different from steamed meat buns, and thus obtained the national patent.
In 20 10, Gao Yifeng came to Shanghai with the pursuit and enthusiasm for his career, and planned to continue to run his steamed stuffed bun business in Shanghai. In order to realize my musical dream, I participated in the program "China's Got Talent" of Oriental TV. And I touched hundreds of millions of audiences with a song "Start from scratch" and my indomitable character.
After the "draft", he put his energy into the steamed stuffed bun business. Inspirational will develop their "little buns" into "big undertakings". At the same time, due to their own influence and appeal, Gao Yifeng and his steamed stuffed bun career have also been recognized and supported by all sectors of society.
2011July, Shanghai food and barbecue restaurant management co., ltd was formally established, and at the same time, the "food is the highest" entrepreneurial alliance was officially born. Gao Yifeng defined "conscience, truth, diligence and gratitude" as the business philosophy of "eating high" and integrated inspiration and love into the corporate culture of "eating high". On the road of love and hope, Gaoyi Summit will meet you, eating high-quality buns and telling the story of starting over.