“Because of this...(product feature), you can...(product use), which means you can get\improve\improve...(customer benefits).” For example, take the refrigerator As a selling point, power saving can be introduced as follows according to FABE's sales techniques:
1. (Features) "Hello, the biggest feature of this refrigerator is power saving. It only consumes 0.35 kilowatt hours of electricity per day. That is to say, it only takes 3 days to use one kilowatt hour of electricity.”
2. (Advantages) “Previous refrigerators used more than 1 kilowatt hour of electricity per day, but current refrigerators may consume up to 2 kilowatt hours of electricity per day if they are of poor quality. The electricity design is generally about 1 kilowatt hour. You can compare how much money it can save you in a day."
3. (Benefits) "If it costs 0.8 yuan per kilowatt hour, you can save 0.5 yuan a day. Saving 15 yuan per month is equivalent to saving on your mobile phone rental fee. 4. (Evidence) "Why is this refrigerator so energy-saving?" The most advanced in the world is also our company's patented SQ energy-saving technology, which allows our products to save 58% of electricity compared to similar products while achieving the same effect.
5. (Use the instruction manual) "Look at its input power of 70 watts, which is equivalent to the power of a light bulb. This refrigerator uses the best compressor, the best refrigerant, and the best Optimized power-saving design, so its input power is small, so it saves power."
6. (Using sales records) "This refrigerator sells very well, you can take a look at our sales records. If it’s suitable, I’ll help you try a machine.”