No. Xu Jinhuan’s company is Yili. NOC Xujinhuan Ice Cream is headquartered in Shanghai. This is a high-end Internet celebrity ice cream brand launched by Yili. It is created by Shanghai Xujinhuan Catering Management Co., Ltd. The ice cream in its store adopts the design of national trend. Launched exquisite leaf-shaped ice cream with flavors including raspberry and carrot. Zhong Xuegao's company is Zhong Xuegao Food Shanghai Co., Ltd., which was established in March 2018. The legal representative is Lin Sheng, with a registered capital of 1.203 billion yuan, and is wholly owned by Hong Kong company Gloryseed Limited. As a new Chinese ice cream brand that has emerged in recent years, Zhong Xuegao has entered the market with its iconic patented tile-shaped ice cream.