The company has always attached importance to brand building and insisted on building its own brand. Through continuous efforts, the company's "Watermelon Taro" brand was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce. In addition, the company has been awarded "Fujian Famous Trademark", "Fujian Famous Brand Product", "National Excellent Foreign-invested Enterprise", "Fujian Top 100 Foreign-invested Enterprise", "Fujian Advanced Patent Enterprise", "Fuzhou Top 10 Patent Enterprise", "Fujian Top 300 Enterprise Profits", "Fujian Quality Stable Product" and "National Contract-abiding and Credit-abiding Unit" successively by the state and relevant government departments. Adhering to the concept of "brand, specialty, innovation, honesty and responsibility", the new generation company will continue to provide the society with the most fashionable and high-quality products and better services.
Excellent talents, advanced technical equipment, excellent quality and perfect service make the new generation products always at the national leading level in variety, color and product quality. In particular, the new generation of stationery seems to be a proper term, and taro watermelon, with its lovely shape, catchy name and image, has been quickly familiar and recognized by the public in China in recent years, and has established a leading brand position in the same industry.