For my country’s warp knitting industry, the “Maqiao phenomenon” has become a template. Since starting from scratch in 2000 and becoming the largest warp knitting production, processing and sales base in the country, Zhejiang Haining Warp Knitting Industrial Park has proven with real development experience that this is not a legend. What runs through the entire process of its rapid growth is the unremitting practice and exploration of pioneering innovation and actively promoting transformation and upgrading. This has also become the biggest footnote and inner essence of Haining warp knitting's golden decade. On May 26, 2012, the first stop of the China Warp Knitting Travel Reporting Team of "Looking at Textiles from the Grassroots" was to go deep into the hinterland of warp knitting, fully experience the trendy style of Haining's warp knitting industry, and observe and touch its development context from a distance. It deeply presents and interprets the accumulated experience, insights and thinking behind its great development from the outside to the inside. As the warp knitting industry enters a new period of development in the "Twelfth Five-Year Plan", with opportunities and challenges coexisting, it provides useful reference for my country's warp knitting industry and even the entire textile industry.
The tide rises in Haining in line with the original intention of the Miles Journey event
On the morning of May 26, co-organized by the China Knitting Industry Association and the China Textile Industry Federation News Center***, the China Knitting Industry The Haining station press conference of the "Looking at Textile at the Grassroots Level" China Warp Knitting Tour organized by the Warp Knitting Branch of the Association was held at the China Warp Knitting Headquarters. China Textile and Apparel Federation President Wang Tiankai and Vice President Zhang Yankai, China Knitting Industry Association President Yang Shibin, China Knitting Industry Association Vice President and Warp Knitting Branch President Shen Shunnian and other leaders of the China Textile and Apparel Federation, as well as Zhejiang Haining Municipal Party Committee and Municipal Government Relevant leaders, Pu Xinda, director of the Zhejiang Haining Warp Knitting Industrial Park Management Committee, and others also attended. Taking the "Four Ones" as the starting point, the guests and members of the reporting team carefully watched the warp knitting industry promotional video "The Road to Warp Knitting" and the development history of Haining's warp knitting industry specially produced by the Wanli Xing event. Subsequently, the "China Warp Knitting Industry Analysis and Development Report", which embodies the wisdom and hard work of the industry, was officially released for the first time. The report was jointly completed by the China Knitting Industry Association, the Warp Knitting Branch of the China Knitting Industry Association and Donghua University. The hot topics in the report triggered multi-party interactions and in-depth exchanges among on-site leaders, experts and the media. At the meeting, Wang Tiankai, President of the China Textile and Apparel Industry Federation, Zhang Yankai, Vice President, and Yang Shibin, President of the China Knitting Industry Association, awarded the Haining Warp Knitting Industrial Park the plaque, cup, and book. The Vice President of the China Knitting Industry Association and the Warp Knitting Branch Chairman Shen Shunnian handed the banner of the first stop of the event to Pu Xinda, director of the Haining Warp Knitting Industrial Park Management Committee. With the dancing of the big flag, the atmosphere of the venue was pushed to a climax.
In the past ten years, Haining has completed a high degree of aggregation of the warp knitting industry. There are endless stories on its growth path, which is enough to point the way forward for other warp knitting industry clusters and provide reliable and practical solutions. experience. At the same time, as a branch of the textile industry system, the warp knitting industry has an impact on the development of the entire textile industry. The "China Warp Knitting Industry Analysis and Development Report" pointed out that the warp knitting industry is one of the most dynamic and development potential industries in the textile industry. The "Eleventh Five-Year Plan" of the knitting industry regards the warp knitting industry as a key industry for development and promotion, and proposes The adjustment direction and development focus of the warp knitting industry. This also highlights the positive significance of the development of Haining Warp Knitting Industrial Park in leading the industry to continue to grow bigger and stronger. All of the above are in line with the original intention of the Wanlixing activity.
The China Warp Knitting Thousand Miles Tour activity of "Going to the grassroots to see textiles" aims to tap development potential, create a development environment, and achieve new leaps in the industry. It takes advantage of "publicity as one of the important productive forces" and goes to the grassroots. , go deep into the enterprise, and by recording typical people and events in the development process of my country's warp knitting industry, explore new ways for the healthy, efficient and sustainable development of my country's warp knitting industry during the "Twelfth Five-Year Plan" and even longer term. At the meeting, Dai Feng, mayor of Haining City, Zhejiang Province, said in his speech: "As one of the pillar industries of Haining, the warp knitting industry is playing an increasing role in regional economic development. The Miles Journey event has a great impact on Haining warp knitting The in-depth exploration of the advantages of industrial development will definitely promote the rapid development of the industry in a more scientific and healthy manner!" Yang Shibin, assistant to the president of the China Textile Industry Federation and president of the China Knitting Industry Association, said that the first stop of this event started in Haining. The purpose is to give full play to the Haining warp knitting industry cluster's continuing role as an industry leader and industry leader.
It took ten years to create a miracle in the warp knitting industry
At the meeting, Pu Xinda gave a detailed introduction to the development of Haining Warp Knitting Industrial Park in Zhejiang in recent years.
Haining Warp Knitting Industrial Park was founded in 2000 and upgraded to a provincial development zone in 2006. It is the first batch of provincial-level characteristic industrial parks in Zhejiang Province and one of the first batch of "new industrialization industry demonstration bases" recognized by the Ministry of Industry and Information Technology in the country. The National Ministry of Science and Technology is listed as a "Textile New Materials Industrial Base". In 2002, Maqiao Street, where the park is located, was named "China's Famous Warp Knitting Town" by the China Textile and Apparel Industry Federation. Ten years of turmoil left behind the miracle of the warp knitting industry created by Haining. At present, the park has a development area of ??5.7 square kilometers and 468 companies have entered the park. Despite being in a severe market environment such as the global financial crisis and rising production costs, the park achieved technical, industrial and trade revenue of 30.06 billion yuan and profits and taxes of 1.631 billion yuan in 2011. Among them, the industrial output value was 20.138 billion yuan, a year-on-year increase of 15.0%; the sales was 20.002 billion yuan, a year-on-year increase of 13.5%; the profit and tax was 913 million yuan, a year-on-year increase of 6.6%. From January to March this year, the revenue from technology, industry and trade was 5.869 billion yuan, with profits and taxes of 149 million yuan. Among them, the industrial output value was 4.160 billion yuan, a year-on-year increase of 1.7%; the sales were 4.289 billion yuan, a year-on-year decrease of 2.2%; the profit and tax was 111 million yuan, a year-on-year increase of 1.9%.
“The park has developed four major advantages during its development and construction.” Pu Xinda said, first of all, it has distinctive features and its total volume ranks first in the country. At present, more than 85% of the enterprises in the park are engaged in warp knitting and related industries. At the same time, the park has formed an industrial chain with reasonable front, middle and back distribution of raw materials, weaving, deep processing, and finished products. The total economic output of the warp knitting industry in the park accounts for 70% of the total industry in Haining City and about 20% of the total industry in the country. It is the largest warp knitting production, processing and sales base in the country. The warp-knitted light box advertising fabrics and tarpaulins produced by the park enterprises account for about 70% of the domestic market, and the warp-knitted geotechnical materials account for about 40% of the domestic market.
Second, it has advanced equipment and high technological content. At present, there are more than 2,300 high-end KS, biaxial and other warp knitting machines and related equipment in the park, accounting for a quarter of the country's high-end equipment. Among them, there are more than 260 biaxial warp knitting machines, accounting for 1/4 of the country's high-end equipment. 90% of the quantity. The company has developed more than 600 national and provincial new products, obtained more than 600 national and Zhejiang provincial patents, 8 companies and products have won the National Torch Plan project, and 8 companies have been recognized as high-tech enterprises.
The third is a wide range of products and strong market competitiveness. Enterprises in the park have the ability to produce more than 2,000 products, covering three categories: industrial, apparel and home decoration. Industrial textiles account for about 60% of the total products in Haining Warp Knitting Industrial Park. These products are widely used in clothing, light box advertising, transportation, wind turbine blades, yachts and many other fields. The technical level of the high-strength polyester yarn, anti-static, radiation-proof fabrics, and high-end light box advertising fabrics produced by the company is in a leading position in the world, and some even surpass the production level of similar foreign companies.
Fourth, it has outstanding benefits and good development prospects. In 2011, the average land output value per mu of the park was 4.19 million yuan, the per capita annual output value reached 1.09 million yuan, and the per capita profit and tax was 53,000 yuan, which is far higher than the average level of the national textile industry. Ten companies including Hailide, Jinda Co., Ltd. and Bafang Cloth Industry were included in the list of "Top 100 Enterprises in China's Knitting Industry by Main Business Revenue".
Pioneering and innovative achievements in the golden era
“The labor cost is relatively low, the industrial chain is complete; the technical equipment foundation is good, the scientific and technological content is high, and the development potential is huge; the advantages of industrial clusters are outstanding; product structure Becoming increasingly reasonable?" "China's Warp Knitting Industry Analysis and Development Report" analyzes the competitiveness factors of my country's warp knitting industry. At the same time, it also pointed out the current disadvantages of my country's warp knitting industry, such as backward production that affects product improvement; weak design capabilities, obvious product homogeneity trends, and weak awareness of independent innovation; and there has not yet been a synergy for improvement with related industries. Good operating mechanism; talent factors restrict the development of the industry, lack of senior professionals; weak brand awareness and single marketing method. The report shows that currently, my country's warp knitting industry meets the needs of national industrial development, has strong international competitiveness, is in an upward cycle, and has broad room for industrial growth. Under this historical opportunity, we must start from ourselves to deal with the challenges. Improving the quality of business operators, vigorously improving the technological innovation capabilities of enterprises, changing the traditional business model, establishing and improving the warp knitting public service platform, etc. are all important issues for the future development of my country's warp knitting industry.
In concentrating on overcoming these issues, Haining Warp Knitting Industrial Park and the companies in the park have already taken tentative steps, thus creating a ten-year golden era of development. "The symbol of high-quality products, the representative of quality and integrity, the pioneer of scientific and technological innovation, the model of social responsibility, and the model of unity and cooperation, this is the connotation of 'Maqiao warp knitting'." In an interview with reporters, Pu Xinda defined "Maqiao warp knitting" in this way Warp knitting”. According to reports, in recent years, technological contribution rate and brand contribution rate have greatly promoted the transformation and upgrading of Haining's warp knitting industry. At the same time, the park focuses on the overall goal of accelerating the construction of "three cities" in Haining and the construction of "one city and four places" in Maqiao, leveraging the advantages of the warp knitting industry headquarters and the provincial demonstration advantages of producer services, and actively integrates into the strategy of "revitalizing the city through service industry" , under the guidance of the "One Belt and Ten Districts" plan, the development of the service industry has achieved certain results by updating concepts, changing ideas, and innovating models. In 2011, Maqiao Subdistrict (Warp Knitting Park) had 28 trading enterprises above designated size, 8 more than the same period last year, with sales reaching 2.651 billion yuan, a year-on-year increase of 60.37%; the total output value of the tertiary industry was 528 million yuan, accounting for 14.7%, a year-on-year increase of 15.6%. The producer service industry has gradually become a new growth point of Maqiao economy.
For a long time, financing difficulties have been a bottleneck restricting the development of small and medium-sized enterprises. Pu Xinda said that due to the large proportion of small and medium-sized enterprises in the park, this contradiction has become increasingly prominent in recent years due to the adverse situation at home and abroad. At the same time, the warp knitting industry is also facing the problem of difficulty in collecting payment. "Upstream chemical fiber companies require cash payment, while downstream garment supporting companies require payment in arrears, and the amount is increasing and the deadline is lengthening, causing the company to be in a very embarrassing situation."
In order to lead enterprises out of difficulties, Haining Warp Knitting Industrial Park has launched diversified services in a targeted manner. “First of all, through a two-month visit covering all enterprises in the park, we will deliver policies to enterprises, interpret various current special policies to encourage the real economy, and help qualified enterprises apply for awards, fully enjoy the policies, and support sustainable development; Second, in response to the problem of funding, the park has introduced two guarantee companies to give full play to the influence and platform role of the park, increase the docking efforts with financial companies, build a bridge between financial institutions and park companies, and enhance the confidence of the two. In order to achieve the goal of winning the most, Pu Xinda said that through visits, he found that small and medium-sized enterprises in the park still have common problems in technology research and development and sales due to weak product research and development. "To this end, the park also provides technical services. At present, We have conducted preliminary research and statistics on the technical difficulties encountered by 19 companies, and will invite the most authoritative experts and scholars in the country to provide suggestions. At the same time, we will further strengthen cooperation between the park and universities to industrialize scientific research products. ”
He said that the company’s future development goal is to achieve differentiation and high-end development, and the park is committed to actively leveraging its own advantages and providing good services and guidance. Get more orders in the domestic market and continuously improve its core competitiveness. "In 2009, the park worked hard to build the first exclusive trading center for warp knitting products in China - China Warp Knitting Headquarters Mall. In addition to displaying warp knitting clothing, Decoration, industrial fabrics, raw and auxiliary materials and mechanical accessories are also held here to host overseas buyer matchmaking meetings to build a comprehensive international trade platform for enterprises.
Promoting the originality and brand development of China's warp knitting industry and promoting the industrialization of warp knitting achievements have always been issues considered by Haining Warp Knitting Industrial Park. On May 26 this year, at the press conference of the "8th China·International Warp Knitting Design Competition", Yang Shibin, President of the China Knitting Industry Association, Hu Shouzhong, Dean of the Fashion College of Shanghai University of Engineering and Technology, and the Management of Zhejiang Haining Warp Knitting Industrial Park Committee Director Pu Xinda and Zhejiang Taobao Mall Network Co., Ltd. Zhu Yu signed the four-party agreement as the representative of the organizer. This competition uses the e-commerce platform "Tmall" for the first time, and cooperates with it to establish the Tmall "Excellent Fashion Designer" cultural and creative platform, focusing on launching the "Signed Designer" project to build a bridge between designers and the market, becoming a time to expand the virtual space. A new try.
The "Warp Knitting Capital of the World" will open in the future
According to Pu Xinda, affected by the sluggish market environment, compared with the same period last year, the total industrial output value of the park from January to April this year There was a slight decline of 1.1%, and exports fell by 7.5%. The larger decline was in Europe. However, advertising light box cloth, as the main product exported by the park, still maintained a good sales momentum with its high competitiveness.
The profits of small and medium-sized enterprises in the park have declined, but they still have orders and can basically maintain a state of not losing money. Regarding the development trend of the warp knitting industry in the park in the second half of the year, Pu Xinda believes that it depends on both international and domestic factors. "First, we need to see whether the European debt crisis can be resolved and whether the U.S. economy can get out of the trough; second, we need to wait for the relevant policies introduced by our government to support the real economy to gradually show their effectiveness." While being cautious, he is also optimistic. "Warp knitting is a sunrise industry, and its products are everywhere. We should have full confidence in the development of this industry!"
In the past year, the park has adopted "building a large platform, paying close attention to major improvements, and promoting "Great Expansion" has achieved stable economic growth, improved park development quality and efficiency, fruitful investment promotion results, and improved infrastructure. In the next ten years, becoming the "Warp Knitting Capital of the World" will become another goal of Haining Warp Knitting. According to Pu Xinda, during the "Twelfth Five-Year Plan" period, the park will focus on industrial clusters, industrial extension, independent innovation, regional brands, and headquarters economy, and establish and improve a long-term strategy of "government promotion, industry self-discipline, enterprise entities, and public participation" Effective development mechanism, vigorously promote structural adjustment and industrial upgrading, strive to achieve spatial layout clustering of the warp knitting industry, raw material production base, warp knitting product differentiation, and effectively implement the transformation and scientific development of the warp knitting industry.
Reporter's Notes
In the production workshop of "Wanfang", the reporter saw that one worker could watch two warp knitting machines at the same time, which fully demonstrated the high efficiency of warp knitting production. Advantages - This is also one of the charms of the warp knitting world that reporters truly perceived through the Miles Journey event. Junji Tanzo, an old Japanese man in his 60s, was obsessed with warp knitting. After his retirement, he came to Haining, China to work as a volunteer and worked as a technical consultant and senior engineer at "Wanfang". Mao Weihua is also an entrepreneur who grew up from a grassroots warp knitting worker. As warp knitters, the two also take it as their own duty to popularize and promote warp knitting, and will jointly write a book on warp knitting industry standards. This enthusiasm and sense of responsibility for warp knitting is also a powerful driving force for the sustainable development of Wanfang, Haining, and even the global warp knitting industry.
Zhejiang Wanfang: Cultivation of internal skills to solve difficulties
Currently, there are about 3,000 warp knitting companies in our country. In the Haining Warp Knitting Industrial Park, a group of characteristic enterprises have rapidly emerged, becoming the focus of attention at home and abroad, and are gradually becoming the center of the world's warp knitting industry. In the face of fierce market competition and sluggish industry environment, these companies still maintain strong vitality with their active and innovative spirit. Zhejiang Wanfang New Materials Co., Ltd. is one of the representative companies.
The predecessor of "Wanfang" was the Haining Warp Knitting Factory, a state-owned enterprise founded in 1982. In 2000, it was completely restructured into a private enterprise. Adhering to the management philosophy of scientific innovation and development, it has transformed from an enterprise that initially produced low-end products such as household mosquito nets to a modern new material that now covers high-end fields of clothing, decoration, and industry, integrating warp knitting, dyeing and finishing. A high-tech enterprise, and has created two firsts in the industry - "the first domestic enterprise to pass the factory inspection and certification of the world-famous Nissan Motor Company", and "the first time that warp knitted products in the Chinese textile industry have been truly integrated into the automotive products of the world-famous Nissan Motor Company" . ”
“In recent years, Wanfang has continuously adjusted its product structure and gained an advantage in market competition with its innovative product development capabilities.” According to General Manager Mao Weihua, “Wanfang” implements branding. With professional management, the appearance style and internal quality of the products have reached the same international level. About 70% of the products are exported to the international markets in Europe, America, Japan, South Korea and Southeast Asia, enjoying a good reputation. "Wanfang" mainly produces warp-knitted automotive interior fabrics and functional fabrics. It is the largest fabric supplier to Japan's Honda, Accord and domestic automobile manufacturers. The waterproof, oil-repellent and anti-static automotive interior fabrics it produces are internationally renowned. The market share reaches 10%.
Currently, the sluggish industry environment has caused many companies to fall into operating crises, but Wanfang has bucked the trend and broken through, with a firm profit margin of around 10%. In this regard, Mao Weihua said that this is inseparable from "Wanfang"'s long-term focus on "internal strength cultivation", and because "Wanfang"'s main product is high-end automotive interior fabrics, the procurement period for auto parts is long, usually signing 3~ The 5-year procurement contract is currently relatively stable and has been signed for 2014. This year, instead of dormant for the winter, Wanfang added four warp knitting machines and made great efforts to invest in a reclaimed water reuse system to improve production efficiency and save energy and reduce emissions.