Yesterday afternoon, Yangzi Entrepreneurship Lecture Hall joined hands with the Youth League Committee of Nanjing Agricultural University to hold a lecture hall activity for college students. The two entrepreneurial guests were undergraduates and graduate students of the school, and they had already established an entity company. In the interactive stage of yesterday's activity, more than 2 students actively participated and asked questions, trying to explore the "shortcut" for students to start their own businesses. Yesterday's comment was made by Lian Wenjie, an expert consultant member of Yangzi Entrepreneurship Lecture Hall and CEO of Jiangsu Entrepreneurship Service Group.
-Character
Cao Yuehong went to serve as a soldier after failing to start a business
When Cao Yuehong was a junior at Nannong University, he responded to the government's call to serve as a soldier and returned to school two years later. During his time as a soldier, his major in "Animal Medicine" changed from a four-year program to a five-year program, so that he became a "senior" undergraduate of South Agricultural University. Also "senior" is his entrepreneurial history.
after entering the university, Cao yuehong took the exam of "network management" and stood out among many competitors. "Network management" made money, and his idea of starting a business has matured. In the last semester of her sophomore year, Cao Yuehong started a small company "Camel Trading" with a social friend, acting as the telephone service of "Tietong VIP". At one time, his business was booming, but due to his own inexperience, he was ambitious, and there was something wrong with the operation of the company he represented, his first venture failed and he was heavily in debt. Cao Yuehong became confused and went to the other extreme completely different from before. At the end of the year, just as the government department recruited students, Cao Yuehong immediately decided to apply. He wanted to be a soldier as a new starting point in his life. In the army, just like Xu Sanduo in the TV series "Soldier Assault", he starts with small things like cleaning windows, sweeping the floor and folding quilts every day, and is meticulous. Cao Yuehong realized that the failure of starting a business lies in his impetuous mentality, his inability to listen to different opinions and his inability to tolerate others. Two years of military life has taught him many life experiences that he can't learn in class.
Cao Yuehong had a very calm mind when he returned to the university classroom to repeat his undergraduate studies. Last year, Cao Yuehong started his second venture. Before this, he gradually explored a new entrepreneurial project-"network distribution platform" in e-commerce. He established a three-person cooperation team and registered "Nanjing Kaming Network Information Co., Ltd." at the end of the year. In the first half of this year, Nanjing Personnel Bureau established the "College Students' Entrepreneurship Demonstration Park" in Danfeng Street. Cao Yuehong's team took the lead in the competition with a detailed and feasible business plan. After two rounds of screening, it finally entered the park smoothly and won the first batch of government micro-credit loans with 12 other enterprises. At present, it has developed into a cutting-edge enterprise in the field of e-commerce.
Xu Dafei started his business by selling eggs
Xu Dafei, a graduate student of Nannong University, has a team and his own business entity. What is valuable is that his pioneering work is combined with the scientific research patent with the prefix of "agriculture", and it is also the result of the professor of South Agricultural University. Now he has been busy with the "poultry and egg products cooperative", using scientific and technological knowledge and products to drive farmers to become rich.
When it comes to starting a business, it is an accidental message that touches Xu Dafei. At that time, he learned that a brand of eggs could not open the market, so he said to several students: we are worried about starting a business without a good project. Isn't selling eggs a project? He and his team members rented an underground garage in Xiaolingwei, Nanjing, as a warehouse for that brand of eggs. In winter, the garage is chilly, so Xu Dafei and his companions pack the eggs in boxes and deliver them to the door. When they returned, their hands were almost frozen. The cold was unbearable, so several young people took a sip of boiled water to encourage each other. Xu Dafei said that we are also suffering from small enterprises now, but they will become very big enterprises in the future.
Last year's financial crisis increased the pressure of employment, but there were also many new entrepreneurial opportunities. Xu Dafei and seven masters in the team formed "Jingfeng Nutrition Egg Entrepreneurship Team" and established "Nanjing Branch of Zhongnong Agricultural Science and Technology Co., Ltd." in Nanjing. He also obtained the patented feed technology of China Academy of Agricultural Sciences, introduced excellent foreign chicken breeds and produced nutritious eggs.
Their production base is in Donghai County, Lianyungang. Local farmers have obtained high-quality Miao chickens, patented drinks and breeding technology, and established Lianyungang poultry and egg production cooperatives. His nutritious eggs have also entered cities in the province, and one egg in 1.2 yuan has also increased the income of cooperative farmers. Xu Dafei also turned the school professor "low-protein rice" into a product, which is suitable for diabetics.
The reporter saw that his product list also included high-quality agricultural products such as organic fruits and vegetables. At present, these products have been sold through suguo supermarket, agricultural products supermarkets, high-end hotels and other channels.
-Interaction
When the boss does everything himself
At the activity site, many students asked the guests about starting a business.
q: Mr. Xu Dafei, when you started your business, you rented a car garage to pack eggs and worked until late at night. Why don't you hire a worker? You are the leader of the company and you can do something more valuable.
Xu: when a small enterprise starts, it should pay attention to saving costs everywhere. Starting a business is different from the normal operation of an enterprise. The most important thing at the beginning of starting a business is to make the enterprise survive. As long as you save money, you have to do something more bitter and tiring than packing eggs. Secondly, an enterprise leader should have an understanding of the products of his own enterprise, be familiar with the main links of production, and repackage eggs in different packages, so that the leader can understand the market demand.
q: Cao yuehong, where does the history of being a soldier help to start a business?
A: "There are naturally many theoretical knowledge and classroom training for college students to start a business, but the most valuable practical activities have always been lacking." When my first venture failed, I did nothing all day and complained. During my two years in the army, my mind and spirit have been tempered. Going back to school to repeat is to find out the reasons for failure while learning knowledge. If you encounter conflicts with a correct attitude, you will check yourself first, and you will never lose your temper with your partners. You have a good relationship with the team and everyone can do things happily, which is the basic guarantee for the development of modern enterprises.
You must be clear about the direction at the beginning of starting a business
Lian Wenjie, an expert consultant member of Yangzi Entrepreneurship Lecture Hall and the CEO of Jiangsu Entrepreneurship Service Group, was also on the scene to answer the students' questions about how to successfully start a business.
q: what elements should be considered in building an enterprise team?
Lian wenjie: at the beginning of starting a business, it is necessary to make clear the future direction of the enterprise, and only with direction can there be cohesion. A good project will definitely make team members see hope. Team members should complement each other's advantages. Core technicians, marketers and managers are the backbone of the enterprise. When selecting talents, business leaders should first consider core technical talents, followed by commuters such as marketing and offices, and take the initiative to form complementary joint forces. Business leaders should surpass the quality of your team members in personality, technology and even in all important joints. Therefore, lifelong learning is the task of enterprise leaders.
q: how can college students find the right project when starting a business?
Lian Wenjie: Nannong University is a highly disciplinary school, which teaches experts a lot of patented technologies and is a "rich mine" for everyone to start a business. Xu Dafei has set an example. Agricultural University students should learn professional knowledge well, expand their contact surface on campus, consult more experts and scholars and get their support. The agricultural prefix projects are related to people's livelihood, and the state has a number of subsidies. However, it is a hard process to turn patented technology into a commodity and let consumers pay for it. It requires students to discover it with entrepreneurial mentality and vision besides accumulating knowledge. You might as well go to Xu Dafei and Cao Yuehong's enterprises and have a look. This is a free entrepreneurship training class.