Three Successful Examples of Personal Innovation
Chapter 1: Five Easy Painting Styles of Qi Baishi
Qi Baishi, a famous painter in China, won the World Peace Prize. However, in the face of his success, he is not satisfied, but constantly absorbs the strengths of painters of past dynasties and constantly improves the style of his works. His paintings after 60 are obviously different from those before 60. After 70 years old, his painting style changed again. After 80, his painting style changed again. Qi Baishi had five simple painting styles in his life. It is precisely because the old man Baishi can still change and innovate nonstop after his success that his works in his later years are more perfect and mature than his early works, and he has also formed his own unique genre and style.
He warned his disciples? Live like me and die like me? . What does he think the painter wants? I have my own way, I have my own way? . In other words, when learning from others' strengths, we should not copy them, but use them creatively and develop constantly, so as to give art fresh vitality.
The second article: Planck and Einstein
1900, the famous Professor Planck and his son were walking in their garden. He looked depressed and said to his son with regret, son, I'm very sorry. I made a discovery today. It is as important as Newton's discovery. ? He put forward the hypothesis of quantum mechanics and Planck formula. His depressed discovery destroyed Newton's perfect theory, which he always admired and sincerely believed was authoritative. He finally announced the cancellation of his hypothesis. Human beings should have benefited from authority, but unexpectedly suffered from authority, which made the theory of physics stagnate for decades.
25-year-old Einstein dared to break through the sacred authority circle, boldly broke through, appreciated Planck's hypothesis and extended it in depth, put forward the theory of light quantum, and laid the foundation of quantum mechanics. Later, he was determined to destroy Newton's absolute view of time and space, created the theory of relativity that shocked the world, and became famous and became a greater new authority.
Article 3: A horse who is familiar with tradition and good at innovation.
Beijing Peking Opera Troupe performed orphan Zhao 1959, played by Ma. Are you online? Explain the "Snow Revenge Map"? In one scene, when the orphan Wu Zhao knocks on the door and reads? Open the door? At that time, Cheng Ying had an organization? Hearing this, he turned right, shook his mouth, covered the photo album on the table with his left hand, turned his face to the outfield and trembled? Body, keep singing? Knocking on the door scared me? . One day after the play, the horse
Lian Liang asked his favorite pupil Ma Shenglong:? Do you know where my figure came from? Ma Shenglong can't remember at the moment. Ma Li Anliang said with a smile: Did I use "Zhu Shazhi"? The image of a sick ghost. But that's a left turn. Hold the table with your right hand. I turned it upside down. ? Ma Shenglong realized the truth.
Ma often said: innovation should have roots and creation should have needs. ? He himself did the same in his artistic practice. Because he is familiar with tradition and rich in creation, he has formed a soft and unique style? Horse pie? Art.
Examples of successful personal innovation
Transform the Statue of Liberty and turn waste into treasure.
A hundred years after the renovation of the bronze statue of the Statue of Liberty in the United States, there were 200 tons of garbage at the scene, which was difficult to handle. A man named Stark volunteered to contract the cleaning work. He sorted the waste products, turned the waste copper skin into a memorial tower, turned the waste lead into a commemorative coin, arranged the cement fragments into small stone tablets and put them in delicate and transparent boxes for everyone to choose from. As a result, a pile of garbage that has been neglected and difficult to handle suddenly turned into magic, worth a hundred times, and people rushed to buy it, and 200 tons of garbage was quickly robbed. It is because of Stark's unconventional way of thinking that he has come up with a variety of ways to deal with it, which has benefited him a lot.
The discovery of oxygen
Why do objects burn? /kloc-what is the answer to the authoritative theory in the 0/8th century? Burning vegetarian said? , think that combustible objects contain a kind of called? Burning vegetarian? Special substance.
1774, there was a scientist named priestley in England. When he heated mercury oxide, he found that the pure gas it decomposed could make objects burn. What is this? Priestley habitually from? Phlogiston theory? Common sense, just saying? The gas of phlogiston? .
In the same year 10, priestley went to France with his experiments and was received by lavoisier, a chemist. When lavoisier learned about priestley's experiment, he immediately redone and got a new gas, and named it oxygen for the first time. Then he established the theory of combustion oxidation through postgraduate study. This is a revolution in the history of chemistry. That's why we dare to learn from lavoisier? Common sense? I admire the brave spirit of striding forward, and I admire priestley? Common sense? Like incubus, I can't help sighing for it.
The story of Lu Ban inventing the saw.
Legend has it that one year, Luban accepted the task of building a huge palace. The palace needs a lot of wood, and he and his disciples must go up the mountain to cut wood with axes. At that time, there was no saw, and the efficiency was very low. When he went up the mountain, he accidentally caught a weed growing on the mountain, but he cut his hand at once. Luban was very surprised. Why is a grass so sharp? So he picked a leaf and observed it carefully. He found many small teeth on both sides of the leaf. These little teeth are very sharp when he touches it gently. He knew that his hand had been cut by these small teeth. Later, Lu Ban saw a big locust gnawing leaves on the grass. The two large molds are very sharp. As soon as they opened and closed, they quickly ate a big piece. This also aroused Luban's curiosity, and he caught one. It is found that there are also many small teeth on the two big dies of locusts, and locusts bite off grass leaves by these small teeth. These two things gave Lu Ban great inspiration. So he made a bamboo chip with many small serrations from a big bamboo, and then went to a small tree to do experiments. The result is really good, and Luban is very happy. But because the bamboo piece was soft and weak, it didn't take long for him to pull it. Some of the small serrations are broken, and some of them are dull, so bamboo pieces need to be replaced. Lu Ban thought of iron pieces and asked the blacksmith to help him make iron pieces with small serrations. Lu Ban and his apprentice each pulled one end and pulled it up on a tree. They came and went, and soon saw the tree, which was quick and labor-saving, and the saw was invented.
Before Luban, there must be many people who were cut off by Yemo. Why was it that only Luban was inspired to invent the saw? This is undoubtedly worth thinking about. Most people just think that this is a trivial matter in life and it is not worth making a fuss about. After the wound heals, they tend to forget it. However, Luban is curious and correct, and pays great attention to observing, thinking and studying some small things in life. From this, we can find ways and ideas to solve problems, and even get some creative inventions. This tells us a truth. Paying attention to many trivial things in life and thinking seriously will increase a lot of wisdom. After inventing the saw, Lu Ban invented many woodworking tools, which are recorded in ancient books.
Three key elements of innovation success
The first element of innovation success is that the result of innovation is super products, that is, what you have launched is unique, eye-catching and refreshing super innovative products, such as brand-new functions, tall and straight quality and superior value.
Statistics show that 98% of products with high advantages can be successful. Like Andrew's? Rotten eggs? Steve Jobs' iPhone, Wang Xuan's laser phototypesetting, Yuan Longping's hybrid rice and so on. 53% with medium advantages can succeed, and only a few 18% with advantages can succeed.
Take IBMSystem360, the first epoch-making innovative product in IT history, as an example. 196 1 year, Watson Jr, then president of IBM, approved this? Compatible? Strategic product innovation plan. In the past, every computer had its own instruction set, and every time a new computer was developed, the program had to be rewritten. System 360 will be the first computer with compatible instruction set in history, which means that once users develop their own business application software, they will not re-develop it with the replacement of hardware.
IBM recruited 60,000 new employees, expanded five new factories and obtained more than 300 new patents, including the invention of the world's first memory chip, the first relational database system and the first high-level programming language FORTRAN. The total investment in R&D in that year was $5 billion, equivalent to $40 billion today. That is the largest private enterprise innovation project in human history, and the first atomic bomb in the United States? Manhattan project? 25 times that of Apollo's moon landing program.
1965, the revolutionary innovation of System 360 achieved historic success, and IBM monopolized the global computer market in one fell swoop. By 1970, it has become a symbol of the innovative spirit of the American dream and brought mankind into the information age.
The deep reason of the first factor should start from people's psychology. As we all know, the first impression of meeting people will be unforgettable for life, that is, the external image such as appearance, clothes, manners and conversation. As for it? People? What is the efficacy of this product? Does it take seven years to identify talents? ; As for it? People? What is more important about the quality and characteristics of this product? When the wild sand blows out, you will see gold. , is another story.
The same is true when people encounter products. What is the first impression of consumers when they see products for the first time? Not quality, not service, but innovation. Think about it. What's your first impression of iPhone? Shocking! That is, the essence of user purchase is to buy an experience based on satisfaction, and satisfaction is the overall feeling at that moment. Human nature is to like the new and hate the old, and the satisfaction of the first impression is the innovation that makes people shine.
The second element of innovation success is to win first and then fight, and to plan well. The core idea of Sun Tzu's Art of War? The victorious soldiers win first and then fight, and the defeated soldiers win first and then fight? .
The success of an innovative product lies in that the product concept has been completely determined, the target market has been evaluated in detail, the product design has been completed, the benefits have been calculated in detail, and there is even a strategic package on it? Master product plan? Consider the problem from the perspective of product combination, not just a single product. When all this is planned in the process, the final implementation is the battle to win a thousand miles.
During the period of 1994, Shikai Company, an office furniture supplier, launched two innovative products with revolutionary technology in a short time. As a result, the Leap office chair was a great success, and Pathways office was even recalled.
CEO James? Hackett's investigation found that the real failure began before the product plan was formed, that is, after only having a good product concept, it was rashly implemented without enough time to think carefully. Pathways product team even argued about this basic concept from the beginning. So Hackett developed a four-step method, in which the first three steps are to think independently, determine the unified view of the innovation team, and make a detailed product implementation plan. Win first? And the last step is the allocation and implementation of resources? After the war? .
For another example, in Apple, a synonym for innovation, the design concept of a new product often needs three evaluation documents: market development documents, engineering design documents and user experience documents. Apple believes that through market research, we can understand what consumers need; Through engineering design, we can explore what we can do; Through the user experience, we can find the consumption tendency and preference of consumers.
If these three documents are approved by the Executive Committee, the design team will get the budget and appoint the project leader. Since then, the project team has been committed to expanding these three evaluation documents, and added specific requirements and details on how to realize market development, engineering design and user experience. During the project, the progress of the team needs to be continuously evaluated.
The third element of innovation success is a diversified excellent team led by an outstanding leader.
Edison, the most legendary master of innovation in human history, applied for 1039 invention patents all his life. However, his assistant Francis? Jill said, Edison? It's actually a collective noun, which means many people work together. ? This is a 14 team. Even during the six years of the Great Depression in the United States, the whole team invented various products such as telegraph, telephone, phonograph and light bulb, and applied for more than 400 patents, and Edison was the leader of this excellent team.
Since 2005, American Businessweek magazine has selected it every year? Top 50 most innovative enterprises in the world? . In 20 10, Apple ranked first for six consecutive years, and the top companies in 10 were: Google, Microsoft, IBM, Toyota, Amazon, South Korea's LG Electronics, China's BYD, General Electric and Japan's Sony.
Speaking of Apple, I have to say that its leading brother Jobs returned to the company on 1997. Is it okay to have engineers from Google and Founder Page? Brin bargained in a different way, and Jobs rejected innovative democratic sources. He firmly believes in his ability to predict consumer demand and requires the company's product innovation to be carried out under his own dominant consciousness. He injects cohesion and discipline into the team, and what the team has to do is to realize his ideas. Facts have proved that this is also a success.
On the team side, Jobs said that he never had a backup team or? Plan b? With concepts like this, his team tried to make the impossible possible. To this end, he spent a lot of energy and time on the phone, looking for the best people he had ever heard of and those he thought were the most suitable candidates for various positions at Apple.
Because the essence of innovation is? Creative collision? , is a compound reaction, which is produced by the interaction, arrangement and combination of seemingly unrelated ideas, concepts, fields and resources, and the only way of interaction is team contact and communication.
From the statistical data, excellent teams have the following characteristics: first, the sources of team members are diversified, and everyone respects this diversity; Second, team members are committed to achieving? Crazy and great? Goals, full of passion for goals; Third, they love challenges, dare to take risks, are not afraid of difficulties, setbacks and deadlines, and always have a strong sense of achieving their goals before the deadline; Fourth, there is no hierarchy in the team, and the relationship of trust and intimacy can stimulate the motivation of innovation; Fifth, the working atmosphere of openness, free choice and resource sharing; Finally, the team is connected with the outside world and can get anything else they need independently.
Regarding the diversification of the source of team members, management scholar Scott? In his book Heterogeneity: How Diversity Makes First-class Teams, Companies, Schools and Society, Page wrote his statistical experimental results: If I set up two teams, one of which is randomly selected, so it is diverse, and the other team is composed of employees with the best personal performance, then the biggest conclusion of the output of the first team is that innovation depends largely on the heterogeneity of the team. ?
Management scholar frans? Johnson called this phenomenon? Medici effect? . Medici, a banker in Florence, Italy, has helped people who are determined to create in various fields, such as sculptors, scientists, poets, philosophers, financiers, painters and architects. Get to know each other and learn from each other, thus breaking down the barriers between different disciplines and cultures and creating a new era of creative explosion in human history.
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