Because the company pursues "convenience, fashion" and "excellent quality" as its business philosophy, has a self-built supply chain, and 10 patents, it is different from offline milk tea shops. It is a high-end tea shop founded in 2013. In the drinking brand CHALI tea, "BE
A
TEA
FAN (this generation falls in love with this bag)" is the brand concept.
It focuses on tea bag products that cater to the drinking habits of young working people.
The core concept is to make young people fall in love with tea. As tea drinking becomes more lifestyle-oriented, leisurely, and youthful, CHALI Tea has seen the vacancy of China's new tea bagged tea, and has taken advantage of it. Successful positioning leads to differentiation.
Precise positioning to find differences
, Moments ferment social marketing, small programs create public domain to private domain, cross-border marketing, attract fans out of the circle. These are the reasons for its success.