According to the data of China Automobile Association, from January to November, 218, the cumulative sales volume of China's automobile market was 25.42 million, and the retail sales of passenger cars in February decreased by 8% year-on-year. The automobile industry and public relations industry are gestating changes under the new situation.
cars pursuing health
New energy vehicles are expected to become a new bright spot in automobile export for six consecutive months. According to the statistics of China Automobile Association, China's automobile export has been shrinking for four consecutive years since 212. According to simple calculation, based on the market share of about 25 million cars in China and the annual sales growth of about 3 million cars, each car only needs an extra fee of several hundred yuan, and the emerging market segment of healthy tourism, It can reach 1 billion orders of magnitude, and the potential is amazing. A good example is that the deep ultraviolet anti-virus automobile air conditioner and automobile internal disinfection box started by SAIC all over the world came out at the end of February. Within half a month, the order has reached tens of thousands, and the supply is insufficient.
Major car companies develop healthy cars
In addition to donating money and materials to rescue the epidemic areas, they also seized the new demand brought by the epidemic situation and successively launched various epidemic prevention models and anti-virus products. At that time, healthy tourism has become a new marketing hotspot of car companies, providing car owners with a healthy and safe travel environment and avoiding negative impact on the surrounding environment; To support and strengthen the supplier's occupational health and safety behavior, Changan Automobile will also mass-produce PM.1 composite antibacterial and antiviral high-efficiency filters. GAC has introduced an antiviral health cabin, which adopts the highest-grade high-efficiency filter element in the world, and adopts the high-temperature cycle sterilization of the heat pump air conditioning system at 6℃. Chery even announced that it would replace the advanced air conditioning filter for the owner free of charge. However, it is worth noting that some automobile companies began to use air conditioning filter elements. However, it is impossible for a car not to open the door. With the air flowing and people getting on and off, it is not enough to stop the virus from entering the air inside the car only by relying on air conditioning filter elements.
car anti-virus system
Just like we wear masks to stop viruses, we still need to wash our hands frequently to kill viruses. Some car companies have introduced their own cars that wash their hands and manipulate medical deep ultraviolet rays to kill bacteria and viruses in the air and the car at any time. First of all, it is safe and reliable. It is combined with air-conditioning filters to stop and inactivate viruses and bacteria in polluted air, which is independently developed and produced by Huayu Sandian Company. The company is a leader in the domestic automobile air-conditioning industry, and its brand is SAIC, which aims to provide a good air environment for vehicle occupants and protect their health. It is worth mentioning that qualified security inspection machines are safe to the human body, and the radiation they receive is controllable. The optical anti-virus system will not have adverse effects on the internal environment and human body during operation, and pregnant women will not have adverse effects on the fetus when they pass the security inspection machine. The deep ultraviolet sterilization box is developed and produced by Yanfeng, a car cockpit technology company owned by SAIC. We make people's lives more convenient, safe and environmentally friendly. Safety seats: the rest are safety seats, which are painted blue in the middle of the car. The above two innovative car regulations have been patented and are the treasures of China Automobile Company.
The future trend is unpredictable
For a good product, the safety of ingredients is more important. On the premise that the product meets the requirements of relevant safety and performance standards, it is undeniable that it can also be multiple items. In recent years, consumers have higher and higher requirements for the air quality inside the car. In 219, the draft of the mandatory national standard "Air Quality Evaluation Guide for Passenger Cars" was officially released, which further tightened the limit of harmful substances in the air inside the car. On the one hand, Consumers pay more attention to safety and health, and the dispersion of demand brings personalized products. More and more high-quality global products are favored by consumers. Volvo, the interior of healthy materials, has always insisted on ensuring the safety of the air inside the car. The interior and leather have been tested for allergens and harmful substances, and the metal inside the car meets the release standard of jewelry-grade precious metal nickel, which makes every driver feel comfortable. This product was named and used by Wittmann and a large factory in Lu Kang, USA. The achievements of actively developing new products are deeply rooted in people's hearts, actively improving products in industrialization, and making great efforts in production capacity. The first deep ultraviolet disinfection box landing in China is the rapid localization of technology accumulated by Yanfeng in America.
The epidemic has brought opportunities. Automobile companies must respond positively and seize the opportunities of product and service innovation and transformation. High-quality products undoubtedly determine the market space.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.