However, the author thinks that DJI will definitely be affected, but it is too early to say that it will quit. Through this incident, many unknown chip suppliers appeared in front of everyone, such as TSMC and SMIC, and many friends may not know what they are doing.
In fact, the crisis in DJI did not start because of this incident. As the dominant UAV in the world, DJI has long been warned. At the same time, a country announced that it would stop using DJI UAV on the grounds of data security risks.
A country is once again worried about the security risks of drones in DJI and the leakage of sensitive data, so it is forbidden for alliance organizations to buy drones in DJI. Although DJI has repeatedly responded to and improved the privacy issues in the United States and made some measures that are regarded as good for a country by the outside world, such as assembling production lines in a country, it has never won the trust of a country. The publication of the entity list is also a further blow to DJI.
According to a previous survey report in a country, most parts of DJI UAV come from finished parts of smart phones, and most of them come from manufacturers in a country. Unlike Huawei and SMIC, Huawei can also try to develop its own chips. SMIC originally developed semiconductors, and the failure of parts supply of DJI really dealt a fatal blow to the development of the enterprise.
In addition, some domestic media mentioned that the visual processing unit and gyro components used by DJI were imported from a certain country. If a country imposes strict import control on DJI parts, then DJI may need to find substitutes again and change parts suppliers, which will inevitably bring a series of negative effects on DJI's production cost and product performance.
However, the author is still optimistic that DJI will take this opportunity to transform. Originally, as the world's largest developer of drones, DJI, which is located in the industrial comfort zone, is not good for its own development. Just taking this opportunity, DJI began to step out of the comfort zone and began to try to develop in different fields.
As far as I know, DJI has begun to try to develop educational robots, and has begun to configure related educational courses and overall services. At the same time, DJI also began to disclose patents related to driverless driving and reached a cooperation with a car. The new model will be equipped with a lidar system developed by DJI.
Whether it's unmanned driving, educational robots or car cooperation, what I see is DJI's determination to change when it is sleepy. Only from this point of view, I don't think this tide will lead to DJI's withdrawal.
On the contrary, enterprises may pay more attention to their own shortcomings, make active efforts in scientific and technological innovation and research and development, open up new horizons in new fields, and prove that our drones are better and more practical than those of a certain country with practical actions. I believe that as long as we make up for the shortcomings, DJI will continue to be brilliant and create miracles for us in the foreseeable future.