The same style of husband means the same style as other people’s husbands.
The same style as the star means the same style as the star. On e-commerce platforms, "celebrity styles" are one of the most common gimmicks used by merchants. This hot-selling sales method has been tried and tested, and consumers are also buying into it. In recent years, buying celebrities' styles seems to have become a way to catch up with the trend. new way.
However, a survey shows that many of the "same models" of celebrities on e-commerce platforms are actually "same products" of counterfeit products. This behavior of using the "star effect" to sell counterfeit products not only harms consumption The legitimate rights and interests of consumers are also suspected of infringing on the exclusive rights of manufacturers’ trademarks. On the other hand, some consumers continue to follow the trend even though they know that low-priced “celebrity models” are fishy. This is not a rational consumption behavior.
As soon as the 2019 CCTV Spring Festival Gala ended, related "celebrity styles" became a hot search on the Internet. Some media found that on some e-commerce platforms, many merchants sold the same lipstick and the same coat. etc. are used as labels to promote their own products, such as "Li Sisi Fluorescent Lipstick", "Ma Li Coat", and even wine bottles labeled with "Stage Magic" and "Liu Qian Spring Festival Gala" are also on sale. However, these so-called "same styles" The products are not of the same model, and most of them are counterfeit products.
Take "same lipstick" as an example. Some merchants said that after seeing "Li Sisi lipstick" on the hot search, they quickly found the same color and put it on the shelves overnight, but they were not sure what was sold in the store. The lipstick is the same as that used by celebrities, but the color is more similar. The use of "same style as celebrities" in promotion is just to facilitate consumers' search.
Although most of the "celebrity models" on most e-commerce platforms claim to be "guaranteed authenticity" and "authorized", the main information such as brand and specifications is still very lacking, and the price is even higher than the genuine product. It's dozens or even hundreds of times cheaper. Does this approach cross the red line of the law? Some legal experts pointed out that whether the use of celebrity photos for publicity is an infringement mainly depends on whether the celebrity's authorization is obtained.
If used without authorization, the act is suspected of infringing on the celebrity's portrait rights and other civil rights. For some counterfeit products of the same style, the sale of counterfeit brand clothing is also suspected of infringement. The main infringement is the manufacturer's trademark. Exclusive rights, design patent rights and other rights.