What is real innovation?
What is real innovation? The charm of innovation is that it can not only solve problems through logical solutions, but also often requires some breakthrough ideas, different People may have different ideas. Here we need to discuss what is real innovation? What is real innovation1
What is innovation?
The biggest role of innovation is to facilitate users and win users, rather than to subvert. Disruption is a result of the media observing industries. For example, after Apple Pay appeared, everyone questioned its innovation. However, a few years later, Apple Pay has gained a firm foothold in the United States.
Why? Because Apple helps users solve mobile payment problems, users gradually get used to its existence. Similarly, in the competition with Alipay, WeChat Pay does not emphasize any disruption, but it brings a lot of convenience to users. Now users use WeChat Pay as frequently as Alipay.
Innovation is only caused by a pain point, and the result is that you make the product better. Come up with better products than anything else. As Jonathan Iver said: It is easy to be different, but difficult to be better. If the premise of "making products better" is ignored, innovation can easily become flashy or even sensational.
Good innovation will naturally win the market gradually. Edison subverted the kerosene lamp, and Ford subverted the horse-drawn carriage. What they relied on was not the ambition to subvert everything, but the determination to constantly strive to make better products.
If you deviate from the main line of making "better products", no matter what big tricks you hold back and how you surprise the world, in the end you will be nothing more than a flash in the county.
Why innovation?
This goes back to the essence of our entrepreneurship. When Apple launched Apple Pay, it put users first, but for all parties involved, Apple provided an irresistible temptation. Benefiting all relevant parties in the industry chain is a prerequisite for successful innovation.
The best solution does not mean that there are no problems, but that the solution gets better and better with improvement, and ultimately changes the user's habits. When users' habits change, we will succeed. The process of changing user habits is what we call innovation from an entrepreneurial perspective, but in fact, this process is almost always passive and is measured based on the user's final choice. .
For example, compared to the past where you had to go to the river to drink water, the creation of the bucket is innovation. People then spent many years perfecting the barrel until it was defeated by the next innovation.
Do you know what overturned the barrel? Tap water. Tap water was not intended to subvert the bucket, but tap water was easier to use and people abandoned the bucket. So in hindsight, it can be said to be subversive.
The so-called disruptive innovation is only for the category that has been eliminated. As users, what we care about is not whether it is disruptive, but whether the innovation itself is useful.
To be useful must be continuous and continuous improvement. If I were to define "innovation", 50% of the effort is done before product release, 10% comes from new product release, and 40% (and the most important evolution) comes from continuous improvement after new product release. And all of this , ultimately focusing on changing user habits.
How do you view innovation?
Innovation is not a goal, nor a specific result. Innovation is a process that entrepreneurs experience every day. The process of solving problems is reflected in innovation everywhere.
WeChat was such a small app back then, but by the time it connected 700 million users, it would have been a great product. Did WeChat have many great innovations? ? In fact, they are all detailed, small, and incremental changes, but these changes continue to play a huge role.
Innovation allows users to achieve their usage goals better and more happily: better connect with the world, better meet usage needs, and better complete work tasks... The essence of innovation is to allow users Have a better experience instead of launching a flashy product. Real disruption is about changing user habits, not how different the product is. Promote changes in user habits, and you will have users! What is real innovation 2
1. Innovation is not a sudden inspiration, but careful consideration
When it comes to innovation, many people’s intuition is that a good idea suddenly comes to mind. An idea that no one else has thought of or proposed yet.
However, if you think about it carefully, this conclusion is obviously not valid, because specific innovation practices occur in a specific field and are solutions to a specific problem or types of problems.
To evaluate whether an idea or solution is innovative, you must first conduct a comprehensive and in-depth investigation of the corresponding issues in this field.
Only innovation theories based on detailed research are convincing.
A good idea that comes out of your head also needs to be fully investigated in the field before it can be proven to be an innovation.
For example, scientific research itself has innovative attributes.
Anyone who has studied as a graduate student or done research knows that scientific research must ultimately produce research results such as papers or patents.
Among all published research papers, the most important part is not only the discussion of your own research content, but also the background and review of previous work. Only with this as a premise can we say that what we do is innovative.
Similarly, in the field of Internet product design, when starting any new project, the most important thing is not to clearly explain what you want to do, but why you want to do it.
Detailed market research, industry research, user research, competitive product research, etc. are required.
Because only thoughtful thinking can make innovation truly reliable.
2. The core value of innovation is not to think, but to do it
Only innovations that can fully impact the material world are valuable, so put Real innovation is when good ideas are realized and actual output is achieved.
In the United States before 1980, the indicator for training scientists and measuring scientific research results was patents. As long as the project produced a patent, the project could be successfully completed.
As a result, many patents were shelved and a large amount of research funding was wasted. The development of science and technology in the United States was once slow.
It was not until the Bayh-Dole Act was introduced in 1980 that the industrial value brought by scientific research was encouraged to be owned by individuals. A large number of scientists explored the integration of industry, academia and research, settled in enterprises, and started their own businesses. This gradually gave birth to many great enterprises and today's The technologically advanced United States.
There is no shortage of good ideas in this era, but there is a shortage of people who can turn good ideas into reality. There are very few people who succeed in innovation. An important reason is that most people are giants of thought and action. dwarf.
There are very few people who have both good ideas and strong execution capabilities, and can fully mobilize resources to coordinate actions.
In the Internet Thousand Group War in 2011, there were countless companies that wanted to seize the opportunity of group buying. In the end, it was Meituan led by Wang Xing that swept all directions.
The key to its victory is not that it anticipated the potential of group buying to occupy the market very early.
It relies on its strong army of local promoters and adopts the strategy of "rural areas surrounding cities". Win the market in third- and fourth-tier cities, and then support it to win in first- and second-tier cities after making profits.
Implementing good ideas without compromise is the core of the spirit of innovation.
3. Innovation is change and jumping out of the comfort zone
Why do we understand the truth, but we still can’t live a good life?
Because we tend to form inertia in our lives, and relying on inertia can make our lives very easy, which is the so-called comfort zone.
It’s easy to stay in the comfort zone, but you can’t turn your ideals into reality, and you can’t get what you need to work hard to get.
After staying in a small city for a long time, you will find that people in small cities have a lot of ideas, especially when they can talk about all the big ideas at the wine table, but they can really pack up their bags and go out to explore the world. There are very few people who create a new world.
The reason why you have a greater chance of success in big cities is because the fast pace of big cities is always pushing people to change, make progress, and leave their comfort zones.
Because only by constantly breaking through can we not be left behind by the surging crowd.
All the innovative people I know are tinkerers.
After working for a period of time and achieving good results, some people choose to re-enter campus to study and recharge;
Some people are used to staying at home and go abroad to explore new challenges.
A famous saying that I like very much is "Always change to improve". I believe that only change can bring about innovation.
There are many laws of rise and fall in human society, such as the life cycle of Internet products, the trap of the middle class, the law of historical cycles...,
The only hope is to break the laws of the development of these things. It lies in innovation, constantly looking for jumping points, and achieving new growth and development.
Innovation is an attitude of living in the future. Only by maintaining innovation and constant change can we not be eliminated by the present.
It is necessary to keep thinking, but not to stop, and to be aware of the comfort zone at all times. Innovation is difficult and can be said to be against human nature, but innovation is the driving force for human beings to create a brilliant civilization. What is real innovation? 3
Reasons for innovation:
1. Looking back at the development of the world since modern times, we can clearly understand that the innovation ability of a country or nation fundamentally affects or even determines The future and destiny of the country.
In today’s world, economic and social development increasingly relies on innovation in the fields of theory, system, science and technology, culture, etc., and new advantages in international competition are increasingly reflected in innovation capabilities. Whoever takes the first step in innovation will have the initiative to lead development.
2. Although my country’s economic aggregate ranks second in the world, the problem of being large but not strong, bloated, fat, and weak is quite prominent, mainly reflected in its weak innovation ability.
Generally speaking, the situation in which my country’s key core technologies are controlled by others has not fundamentally changed.
3. Innovation is the first driving force for development.
Taking innovation as the core of enhancing the driving force of development and adhering to innovative development are the conclusions drawn from our analysis of the development process of the world since modern times, especially the successful practice of my country’s reform and opening up. It is also the conclusion we draw when we respond to changes in the development environment and enhance The fundamental strategy is to develop momentum, seize the initiative in development, and better lead the new normal.
(1) Innovation and creation are the deepest national endowment of the Chinese nation
The Chinese nation is a nation rich in innovative spirit. The national endowment of being brave in innovation and creation has created the splendid Chinese civilization.
(2) Reform and innovation are the requirements of the times
Reform and innovation are the most prominent and distinctive features of contemporary China. In contemporary China, social development is inseparable from reform and innovation. Reform and innovation are an important driving force for social development. Adhering to reform and innovation is an urgent requirement of the new era.
1. Innovation has always been the first driving force for the development of human society. In a sense, innovation determines the changes in the balance of political and economic forces in the world, and also determines the future and destiny of all countries and nations.
2. Innovation capability is a concentrated expression of new advantages in today’s international competition. Today's new advantages in international competition are increasingly reflected in innovation capabilities. "In the fierce international competition, only innovators advance, only innovators are strong, and only innovators win."
3. Reform and innovation are the inevitable requirements for our country to win the future. To focus on innovation is to focus on development, and to pursue innovation is to seek for the future.
(3) Be a new force in reform and innovation
1. Establish a conscious awareness of reform and innovation
(1) Enhance the sense of responsibility for reform and innovation.
(2) Establish a sense of courage to break through stereotypes.
(3) Build up the confidence to boldly explore unknown areas.
2. Enhance the ability and ability of reform and innovation
(1) Lay a solid foundation for innovation.
(2) Cultivate innovative thinking.
(3) Engage in innovative practice.
Adhere to innovation-driven development and comprehensively shape new development advantages:
Adhere to the core position of innovation in the overall situation of my country's modernization drive, regard scientific and technological self-reliance and self-reliance as the strategic support for national development, and face the world At the forefront of science and technology, facing the main economic battlefield, facing the country's major needs, and facing people's lives and health, we will thoroughly implement the strategy of rejuvenating the country through science and education, the strategy of strengthening the country through talent, and the strategy of innovation-driven development, improve the national innovation system, and accelerate the construction of a strong country through science and technology.
1. Strengthen national strategic scientific and technological strength.
Formulate an action plan to strengthen the country through science and technology, improve the new national system under the conditions of socialist market economy, fight against key core technologies, and improve the overall efficiency of the innovation chain.
Strengthen basic research, focus on original innovation, optimize the layout of disciplines and R&D, promote cross-disciplinary integration, and improve the supply system of cutting-edge basic technologies.
Aim at cutting-edge fields such as artificial intelligence, quantum information, integrated circuits, life and health, brain science, biological breeding, aerospace technology, deep earth and deep sea, and implement a number of forward-looking and strategic national major technologies project.
Formulate and implement strategic scientific plans and scientific projects, and promote the optimal allocation of scientific research forces and the sharing of resources in scientific research institutes, universities, and enterprises.
Promote the construction of national laboratories and reorganize the national key laboratory system.
Lay out and build comprehensive national science centers and regional innovation highlands, and support Beijing, Shanghai, and the Guangdong-Hong Kong-Macao Greater Bay Area to form international science and technology innovation centers.
Build a high-end exchange platform for national scientific research papers and scientific and technological information.
2. Improve the company’s technological innovation capabilities.
Strengthen the main role of enterprises in innovation and promote the concentration of various innovation elements in enterprises.
Promote the in-depth integration of industry, academia and research, support enterprises to take the lead in forming innovation consortiums, and undertake major national science and technology projects.
Give full play to the important role of entrepreneurs in technological innovation
Encourage enterprises to increase investment in research and development, and implement tax incentives for enterprises to invest in basic research.
Give full play to the leading and supporting role of large enterprises, support innovative small, medium and micro enterprises to grow into important birthplaces of innovation, strengthen the construction of comprehensive technology platforms, and promote the integration and innovation of upstream, middle and lower reaches of the industrial chain, and large, medium and small enterprises.
3. Stimulate the innovative vitality of talents.
Implement the policy of respecting labor, respecting knowledge, respecting talents, and respecting creation, deepening the reform of the talent development system
, cultivating, introducing and making good use of talents in an all-round way, and creating more world-class talents Leading scientific and technological talents and innovative teams, and cultivate a reserve army of young scientific and technological talents with international competitiveness.
Improve the evaluation system of scientific and technological talents based on innovation ability, quality, effectiveness and contribution.
Strengthen the construction of academic style and adhere to academic integrity.
Deepen the reform of the academician system.
Improve the innovation incentive and guarantee mechanism, build a revenue distribution mechanism that fully reflects the value of innovation elements such as knowledge and technology, and improve the equity sharing mechanism for scientific researchers’ service inventions.
Strengthen the training of innovative, application-oriented and skilled talents, implement knowledge update projects and skills improvement actions, and strengthen the team of high-level engineers and highly skilled talents.
Support the development of high-level research universities and strengthen the training of basic research talents.
Implement a more open talent policy and build a scientific research and innovation highland that gathers outstanding talents at home and abroad.
4. Improve the scientific and technological innovation system and mechanism.
Deeply promote the reform of the science and technology system, improve the national science and technology governance system, optimize the national science and technology planning system and operating mechanism, and promote the integrated allocation of projects, bases, talents, and funds in key areas.
Improve the organization and management of science and technology projects and implement systems such as "unveiling the list and taking charge".
Improve the science and technology evaluation mechanism and optimize science and technology reward projects.
Accelerate the reform of scientific research institutes and expand scientific research autonomy.
Strengthen the protection of intellectual property rights and greatly improve the effectiveness of the transfer and transformation of scientific and technological achievements.
Increase investment in research and development, improve the mechanism of government investment mainly and social investment through multiple channels, and increase support for basic and cutting-edge research.
Improve the financial support innovation system and promote the industrialized and large-scale application of new technologies.
Carry forward the spirit of science and craftsmanship, strengthen science popularization work, and create a social atmosphere that advocates innovation.
Improve the scientific and technological ethics system.
Promote open cooperation in science and technology, and study the establishment of global scientific research funds.