Based on Ren Zhengfei's recent internal speeches and the strategic changes frequently released by Glory recently, we can actually see the message behind this "big bonus":
Set a new goal for Glory
There was actually a lot of controversy within Huawei at that time about the independent operation of Glory brand, and Ren Zhengfei finally made the final decision himself, but the initial goal was to be a "team" for Huawei to explore on Internet mobile phones. However, the outbreak after glory can be said to be far beyond the most optimistic evaluation of the outside world, and also beyond the original expectations of Ren Zhengfei and Huawei for glory: in the first year, the shipment volume exceeded 2 million units, and it grew into the first brand of Internet mobile phones in more than three years, and with very little investment in online and offline channels, the 5:5 balanced layout of online and offline channels was efficiently completed.
It can be said that today's glory has opened up a new road that is different from other Internet mobile phone brands and Huawei, and even enough to accommodate the "two brand dreams of Huawei mobile phones".
then, how should HONOR go next? Huawei is a China science and technology enterprise full of crisis consciousness, self-criticism and hard struggle spirit. Since Glory has entered the "no man's land of Internet mobile phone industry", it must immediately set a clearer goal and a distribution scheme that can stimulate the struggle spirit. This is the background and reason why Ren Zhengfei personally issued the "Glory Brand Mobile Phone Single Commission Bonus Scheme", which further enhanced the internal voice of glory and was the best affirmation of the continuous efforts of glory soldiers in the past four years.
Practicing the Struggler-oriented Culture
In the past 3 years, Huawei has become the world's largest communication equipment company, the third largest mobile phone brand and even the first brand of Internet mobile phones from a China technology start-up enterprise that raised 21, yuan, beating international giants such as Nokia and Ericsson. The core reason is its strategic focus. Customer-oriented, hard work; Struggler-oriented. Huawei and glory insist on getting more for more work, and doing well is different from doing bad. The company's opportunities and resources will be tilted towards the strugglers, including material incentives and non-material incentives.
The "Glory Brand Mobile Phone Bonus Scheme" emphasizes that "the more grain you grab, the more bonuses you get", and even "you can get a 23-level bonus at the 13th level", which is a real practice of "focusing on strugglers". According to "One Watch", level 13 is the level at which undergraduate graduates just joined Huawei, and the internal system can be found publicly at level 22, and above level 22 is the president level. In other words, this is actually an "uncapped" bonus scheme. If the new employee's performance is good enough, he can even get more year-end bonuses than Yu Chengdong, CEO of Huawei's consumer business. According to the calculation of the media, "it can exceed one million yuan in a quarter".
In fact, at the 4th world internet conference just past Wuzhen, Yu Chengdong also emphasized the core values and talent outlook that Huawei has been adhering to for 3 years in his keynote speech "A cup of coffee absorbs cosmic energy and a bucket of paste bonds the wisdom of the world", which now seems to be a foreshadowing for the introduction of a new royalty scheme for glory.
Glory will put more emphasis on scale growth in the future
In the new bonus scheme of Glory, the direction of scale growth is very obvious. For example, on the basis of stabilizing the profit amount, "pulling the scale up" is no longer emphasized; Simplifying the bonus plan, "the same commission for a single mobile phone with the same gear and different models" is also strengthening the shipment orientation; "Market objectives affect the assessment and bonus of chief officials" and so on. Enough to accommodate the glory in "the dream of two brands of Huawei mobile phones" has become the core variable of "Huawei people only have the first place in the dictionary" in Yu Chengdong.
As Zhao Ming said, the goal and future of glory is to "redefine the global smartphone landscape".