In 2020, Ford SUVs brought a surprise "three consecutive hits" to the dull domestic auto market. With the successive launch and debut of the all-new Ruijie, all-new Ruiji, and all-new Explorer, Changan Ford has ushered in the strongest SUV matrix. As Ford's dominant model, SUVs have always been its sales guarantee. In order to further improve the competitiveness of SUVs, Changan Ford has started to produce its flagship SUV in China in 2019. With the official debut of the new sixth-generation Ford Explorer, Ford has formed a complete SUV matrix in China.
On April 8 and 9, 2020, through two live broadcasts on Douyin, Changan Ford unveiled the mystery of the new sixth-generation Ford Explorer. The new car will be launched in China in June this year. Previously, the Ford Explorer was sold domestically as an import. Now with the arrival of domestic production, the new sixth-generation Ford Explorer will consolidate its position in the large SUV market with strong product strength.
During the live broadcast, Mr. Liu Yuehai, Vice President of Product Innovation of Ford Motor (China) Co., Ltd., Ms. Huo Jing, Vice President of Public Relations of Ford Motor (China) Co., Ltd., Vice President and Marketing of Changan Ford National Sales and Service Organization Mr. Xiong Yi, the director, and Mr. Li Yuefei, the deputy director of product marketing, visited the filming site to reveal the powerful confidence of the new sixth-generation Ford Explorer from an absolute insider's perspective.
Carrying American SUV culture, its strength should not be underestimated
From the debut of the first-generation model in 1990 to 2019, the Ford Explorer has launched five generations of models, and has always surpassed its peers. With its strong strength, it meets the needs of generations of consumers for SUVs.
This has also allowed the Ford Explorer to achieve global sales of more than 8 million units in the 30 years since its launch, ranking first among large SUV sales in the United States for many years. Now, there are more than 3.6 million units in the United States. The Explorer serves on the road and is truly America’s “national SUV.”
CD6 longitudinal rear-drive chassis, super-strong boron steel body
Based on the performance advantages gained from the new CD6 longitudinal rear-drive platform, the new sixth-generation Ford Explorer has achieved 50 :50 static weight ratio of the front and rear axles, and thus has more stable control attributes. The longitudinal rear-wheel drive can satisfy consumers' pursuit of "luxury and high performance".
In terms of safety, the new car is made of a large number of high-strength, lightweight materials such as boron steel and aluminum alloy, which ensures the rigidity of the body while reducing its weight, providing improved safety, control and fuel economy. Structural support: 1300Mpa-1700Mpa high-strength steel accounts for 37% of the entire vehicle frame. Boron steel parts and high-strength rolled parts surround the passenger compartment, providing super rigid support.
The entire vehicle uses a large number of all-aluminum parts to reduce the weight of the vehicle, including: all-aluminum hood assembly, aluminum front anti-collision beam, aluminum front longitudinal beam, aluminum shock tower, and extensive use of lightweight Quantify aluminum alloy materials to reduce the weight of the car body.
Unique American style
Strong and technological sense
The exterior design of the new sixth-generation Ford Explorer is inspired by yachts: The solid and thick C-pillar is the same color as the car body, and the A-pillar, B-pillar, and D-pillar are hidden in design, creating a highly technological atmosphere with a suspended roof; the dynamic lines running through the front and rear like a yacht give the whole vehicle a sense of rapid advancement. Momentum and courage.
While maintaining ultra-high recognition, a series of localized designs have also been carried out specifically for Chinese consumers: a hexagonal front grille that is more in line with Chinese aesthetics has been launched, with a larger vertical height. , creating a large windward shape and bringing a heavier and more atmospheric feel.
Through the design of LED fog lights and side air curtains, the outline design is continuously extended to both sides, presenting a wider and more stable body posture. The body surround uses high-contrast bright spray paint instead of the common black plastic treatment method to create a more high-end design texture.
In terms of interior layout, the 6th generation Explorer fully meets the demands of Chinese consumers for technology and luxury. The T-shaped center console is equipped with a 12.8-inch high-definition large central control screen as standard in all series, which is full of technology and simple design beauty.
Reddian Review Car
As Ford's flagship SUV in China, the new sixth-generation Ford Explorer will become the strongest benchmark in Changan Ford's product lineage, and compete with the Yiwu , Escape, Ruiji and Ruijie are the most complete American SUV product matrix in China. The new sixth-generation Ford Explorer is scheduled to be officially launched on the market in early June this year. With its legendary model history, design exclusive to the Chinese market and more advanced platforms, it will provide Chinese consumers with both luxury and driving pleasure. of large SUV.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.