I understand that the reason why consumers like handmade soaps is that compared to the large-scale industrial production of various types of soaps, the relatively small batches and unique shapes of handmade soaps make young consumers feel more fresh and fresh. More unique. Due to production cost and scale limitations, the ingredients used in handmade soap are relatively simple. Usually, palm oil + sodium hydroxide + a small amount of natural pigments and natural flavors are used. However, compared with functional soaps produced by formal enterprises, handmade soaps are less competitive because they do not have the conditions to invest in research and development, and once invested, they cannot afford the huge risks of market development. Therefore, handmade soap is still a niche consumption compared to batch and industrial soaps. It cannot compete with the world's giants with hundreds of years of history, their own R&D teams and their own continuous patents.