Standard Sales Speech
Standard Sales Speech
1. Standard Sales Speech
Category One: Company Introduction
p>Category 2: Product Description
Category 3: Persuasion of Rejection
Category 4: Price
Category 5: Collection
Category 6: Customer complaints
Category 7: Company policy
All issues
Two, examples of standard sales pitch
p>[Category 1] Company introduction
"What is the size of your company and what products do you have?"
[Q]
Our company is the largest in China The bedding factory was established in 1960 and has a long history. The product range is complete and divided into six series: 1. Children's bedding series; 2. Adult bed covers series; 3. Fetal pillow series; 4. Sleeping pad series; 5. Household products. Supporting series; 6. Sleeping bag series
[Answer]
"Please briefly introduce your company."
[Q]
Our company is the largest tile factory in Taiwan and has a factory in mainland China. The Taiwanese parent company is a listed company. It is not only the largest in the industry, but also the first in profitability.
[Answer]
"Please explain your company's business operations in Taiwan."
[Q]
Our company's Tianwang brand cosmetics are cosmetics used in beauty salons. It has a history of 25 years in Taiwan. The company mainly operates the four most distinctive series of products in Taiwan: products for eliminating wrinkles, eliminating dark spots and freckles, eliminating pimples, and breast beautification. Due to the good curative effect, customers will Become a regular customer. Therefore, the beauty salons that cooperate with our company do not have to work very hard to continuously develop new customers.
[Answer]
"The product catalog says that this suit is Made of Kashmir wool, what is Kashmir wool?"
[Q]
1. Kashmir wool is produced from Kashmir goats, which are native to India and Palestine. The Kashmir mountainous area is named after it.
2. Unlike sheep wool, which is obtained by "shearing", Kashmir wool is collected by "combing". Therefore, the output is very
p>[Answer]
[Type 2] Product Description
Very few, an average goat can only comb 4 ounces (114 grams) a year. A suit requires about 22 ounces of wool, which is about the wool produced by five sheep in a year. It is extremely expensive.
3. Characteristics of Kashmir wool: softer and more durable than ordinary sheep wool. Slim, lighter, and warmer. It is most appropriate to use these characteristics as a high-end winter suit fabric.
[Type 2] Product Description
"How fast is the I/O processing speed of the program controller produced by your company?"
[Q]
1/60 seconds.
[Answer]
"Do the gears produced by your company use picking or grinding?"
[Q]
Gearing.
[Answer]
"Will it be troublesome to operate your company's Tianwang brand multi-function phone controller?"
[Q]
No.
Because we have planned it as a "button", just press it to turn it on, and press it again to turn it off. Now I will show you the operation.
[Answer]
"Expensive What is the use of the company's geographic information system?"
[Q]
When planning urban construction, electricity, communication lines, traffic management, etc., the municipal government had to read a lot of maps in the past, which was very Troublesome, time-consuming and labor-intensive.
Now our company's "geographic information system" has stored all the geographical data in the computer and planned it into a program, which is very easy to use and saves time and effort.
[Answer]
"Has your company's multimedia information system been purchased by any of our peers in Shanghai?"
[Q]
"×× Commercial Building" is our customer. The "shopping guide" at the entrance is handled by our company.
[Answer]
" What is rich fin?
[Q]
1. Silly fin is a synthetic shark fin, made of isinglass, and has the same ingredients as shark fin.
2 . Rich fins are manufactured by a major Japanese trading company and have international patents. The Chinese market is exclusively represented by our company.
3. Rich fins can be mixed with shark fins as a shark fin extender. Therefore, it can save budget and is suitable for The catering industry and customers can be said to have the best of both worlds.
[Answer]
[Category 3] Persuasion through rejection
"The K used in your company's jewelry The gold is fake, not real gold. I'm afraid the sales will not be good."
[Q]
I understand your view. Many of our customers also had this view in the past. Because The raw material used for our company's jewelry is high-grade red copper, which is then treated with special treatments such as gold plating. Its color is exactly the same as gold and will never fade. It can be processed into 12K, 14K, 18K and other gold jewelry according to your requirements. It is absolutely impossible to tell that it is fake. More importantly, the price is much cheaper than gold, and consumers are fully capable of accepting it. These customers finally found that the sales of this kind of jewelry are very good.
[Answer]
"We have never sold high-priced tiles, so they may not sell well."
[Say]
1. Use the "illustration sales technique": Take a building materials store as an example Recently, we are selling high-priced Tianwang brand tiles from our company. How much does it cost per piece, how much does it sell for, what is the total quantity, and how much money does it make per day? The profit is very high.
2. Living standard has increased, and consumers want to buy high-end products.
3. There are many rich people now who are unwilling to buy low-end products.
[Answer]
4. Ceramic tiles are a facade and have a "showy" consumer mentality, so many consumers are more willing to buy high-priced ceramic tiles.
5. The company has good control over "retail points" and does not distribute goods. There are too many retail outlets, and you are specially selected to cooperate.
6. High-priced tiles rarely have defects. The construction master may feel a little expensive when they first apply them, but after they are applied, they find that the construction It is simple and the quality will not be a problem. We will continue to use Tianwang brand high-priced tiles in the future.
7. According to the experience of this industry: low-priced tiles may be unsalable, but high-priced tiles are less likely to be unsalable.
"I have already distributed several brands."
[Say]
Our company has launched a new product of wall tiles that are fired three times, unlike other products. The traditional wall tiles of the brand will have inconsistent sizes and specifications. The glazed surface is the most beautiful among all brands at present. Putting up samples can attract consumers to buy, which will definitely bring you a lot of profits. Just like a building materials store in this area that I serve , you should know that they are fully cooperating with us. The sales of this kind of wall tiles are very good, and they are very satisfied with the quality and profit. I am looking for space to put up samples of wall tiles.
[Answer ]
"Consumers will name and buy branded range hoods, water heaters, and gas stoves. I don’t have to waste time trying to sell them. Your company’s Tianwang brand is not a well-known brand and may not be easy to sell."
[Speak]
1. Many well-known brands in this industry have this phenomenon: the market is chaotic and prices collapse, resulting in low profits for the store, even if you sell at a fair price Consumers will still be wary, worried that it will be more expensive than others and will be considered a "black store" by consumers, and they will no longer patronize it in the future.
[Answer]
2. Our company's product market Stable and stable prices can ensure your profits.
3. Consumers have insufficient knowledge about oil boilers, water heaters, and gas stoves, so they will accept your recommendations, as long as you say Tianwang Brand Well, consumers will buy Tianwang Brand.
"I already have a suit."
[Say]
Please prepare a few more suits , rotate it. Because "rotate it" can make each suit look like new and extend the life of the suit. The tension of the fabric has a certain limit.
Limited, wearing it every day will tire the fabric and make it impossible to restore.
[Answer]
[Category 4] Price
"Profit from selling your company's telephones Okay?"
[Q]
Selling Sony, Panasonic and other brand-name telephones only makes about 50 yuan, so the profit from selling famous brands is too small. And selling our company's A Ace Phone costs 150 to 200 yuan.
[Answer]
"The price of your company's coffee gift boxes is too high and you won't be able to sell them."
[Q]
The Tianwang brand coffee gift box is only the price of a cigarette, but it can show the generosity and trendiness of the gift giver. Many stores promote the Tianwang brand coffee gift box in this way, and the effect is very good.
[Answer]
"Your company's Tianwang brand floor tiles are much more expensive than other brands, and my profit is too small."
[Say]
1. Consumers have insufficient knowledge about floor tile products, so they will accept your recommendation. As long as you say Tianwang brand is good, consumers will definitely accept it.
2. Tianwang brand floor tiles are printed once, Adding printing materials is more three-dimensional and more beautiful, so it is more expensive. You get what you pay for.
3. Our company uses the most expensive imported glaze, which is 1,800 yuan more expensive per ton than other brands. The glaze is flatter, brighter, has no pinholes, and will not have defects.
[Answer]
4. Our company never plagiarizes the designs of other domestic brands. I bought the design draft from Italy, $200 per piece, copyrighted.
5. The retail prices of building materials stores in this area are × yuan, so you must sell × yuan, so you must sell × Yuan, there is no need to lower the price, then you will have a suitable profit.
"Your company's Tianwang brand pillow is too expensive! A three-dimensional feather pillow costs 398 yuan"
[Say]
1. The material inside the Tianwang brand three-dimensional down pillow is filled with "harder feathers and softer down". The production process is very complicated. The harder feathers must be wrapped in the middle in order to have a good Supportive. Soft down is wrapped around to ensure that the user feels soft and comfortable. In addition, a "three-dimensional partition" must be used to ensure that after long-term use, the feathers in the middle will not run out and have a good fixing effect. , keep it even and flat, without unevenness. Because the material is more expensive and the production process is complicated, which adds a lot of cost, the price is slightly higher.
[Answer]
2. On the surface, the retail price of Tianwang three-dimensional down pillow is 398 yuan, but after careful calculation, since it can be used for 5 years, the calculation result is that it only costs 20 cents a day, but it can have a soft and comfortable pillow, and a good sleep. A pillow that doesn't heat up. It's very worth it.
[Category 5] Collection
"Business is hard to do and funds are tight. Let's wait and see again next month"
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