Entrepreneurship is a difficult road. It should not just be based on opportunity and luck, but more importantly, experience. The following is a preparation plan for maternal and infant care entrepreneurship that I compiled for everyone as a reference. Welcome to read!
Preparation plan for maternal and infant care entrepreneurship Part 1
1. Brand new Company:
The proposed ? With the mission of making all people healthier, we provide services such as consultation, intensive care, maternal physical recovery, nutritious meal matching, postpartum psychological counseling and prevention, and expatriate confinement care for pregnant women and postpartum women. The center will rely on advanced nursing concepts, advanced equipment, scientific nursing methods, and reasonable nutritional diet to provide high-quality and scientific services to mothers and babies.
2. Excellent team:
The entrepreneurial team of this center are all from XX University of Technology. At the same time, they are all student cadres with certain management experience and different specialties.
Entrepreneurial team
Organizational ability, leadership ability
Public relations ability, communication ability
Planning ability, marketing ability
< p> Coping abilityThe center will also invite and hire relevant professors from XX University of Technology and professors from relevant medical universities to serve as management and medical consultants. .
3. Professional services:
This center provides comprehensive, targeted and professional services for mothers and babies, such as maternal and infant nutrition preparation, prenatal and postpartum consultation for pregnant women. Professional services such as diagnosis, postpartum physical recovery, and daily postpartum care. According to the different requirements of customers, we provide centralized care and outsourced care. The center will create a warm and comfortable nursing environment to give mothers, babies and their families a feeling of home. Service is the life of the center and the soul of the quality center. The goal of the center is to make every customer come with expectations and leave with satisfaction.
4. Huge market:
China has a population of nearly 1.3 billion. According to the current birth rate of 1.38%, nearly 1.7 million babies are born every year, which means that , nearly 1.7 million women in China will experience confinement, a special experience in life, every year. Assuming that each woman spends an average of 2,000 yuan during confinement, China will consume a market of 1.7 million * 2,000 = 34 billion yuan in the confinement industry every year. However, traditional confinement care is valued but unscientific. Due to the lack of professional knowledge and experience of mothers and nursing staff, traditional confinement care often causes many unscientific mistakes for mothers and babies during the confinement period. , causing adverse effects on the mother's later life and the baby's development and growth.
?XXX? Maternal and Infant Care Center seizes this traditional shortcoming as an entry point, wins customers through scientific nursing and parenting methods, and provides professional, distinctive, high-quality services. At the same time, as an emerging industry, new postpartum care centers have huge market potential.
5. Efficient management:
The center will establish corresponding organizational structures according to different development stages, so that the center's organizational structure will tend to be strategic and dynamic. In the management process, the center will implement network management based on data information, thereby achieving effective connection between various departments of the center; make full use of network technology to establish a complete service information chain; establish a talent sign and human resources evaluation system, and explore Talent, discover talents and retain talents. At the same time, the center will also establish a learning and motivational organization to cultivate employees' corporate values ??and sense of belonging.
6. Market competition:
As an emerging industry that is different from traditional confinement care, the center’s strategy to face competition is to “based on professionalism and improve competition”. The center relies on internal advantages such as advanced concepts, high-quality services and reasonable prices, as well as unique and efficient marketing models and management models to weaken external threats, thereby adapting to the development requirements of the times, growing rapidly, developing healthily, and taking the lead in the competition. Coquettish.
7. Financial and risk analysis:
The registered capital of the center: 7.5 million.
Equity 100%, debt 0%.
Funding sources: The entrepreneurial team raised 2 million yuan by itself and venture capital invested 5.5 million yuan.
The equity institutions are: 40% of the entrepreneurial team (13% of which is invested in labor and technology), 60% of the venture capital
This center is an emerging industry, with opportunities outweighing risks and large profit margins. , but due to the fast follow-up speed, there are certain potential risks. The center will prevent market risks by optimizing internal management, improving service quality, and increasing brand promotion.
Maternal and Infant Care Entrepreneurship Preparation Plan Part 2
1. Project Description
1. Overview
Housekeeping for college students, as the name suggests, is composed of Ungraduated or graduated college students provide consumers with various housekeeping services needed by their families. This is the ultimate goal. Under current historical conditions, we must still serve with outstanding employees selected from ordinary service personnel. Different from traditional housekeeping companies, its service targets are mainly high-end groups such as foreign families, celebrities, government officials, entrepreneurs, private business owners, and executives.
2. Project background
(1) Since the late 1990s, especially since the major expansion of college enrollment in 1999, my country's higher education has made great progress, and the scale of college enrollment has With the continuous expansion, college students are gradually transforming from elite education to mass education. With the expansion of higher education, it is increasingly difficult for college graduates to find employment, and the concept of employment under pressure is also changing.
(2) China’s rapid economic development over the past 30 years of reform and opening up has given birth to a large number of wealthy people. The improvement in the quality of life has made it difficult for traditional low-quality domestic service personnel to meet the needs of consumers.
(3) With the development of China’s economy, more and more foreigners come to China for business, work, study abroad, tourism, etc. According to statistics, 50 million foreigners entered and left China in 2008. , the number of foreigners living in China has reached one million. Currently, there are more than 100,000 foreigners living in Beijing for more than half a year, including staff of foreign embassies and consulates in China, staff of international organizations’ representative offices in China, permanent staff of foreign news agencies, various foreign experts, and foreign staff stationed in Beijing. Personnel from trading companies and commercial institutions, foreign students, in addition to those from governments of various countries, the United Nations and its affiliated agencies, international organizations, and multinational companies are temporarily invited to Beijing every year to visit, participate in international conferences and exhibitions, and participate in various sports competitions and artistic performances. personnel and visiting journalists, as well as a constant stream of tourists every day. With the further development of my country's reform and opening up and foreign exchanges, more and more foreigners will come to China for permanent residence and temporary visits. The income of foreign families is generally higher than the domestic average, and the service requirements are also higher than those for general domestic services.
3. Project content
Housekeeping for college students covers comprehensive content, including ordinary cleaning, nannies, part-time workers, etc., as well as home care, private tutors, private housekeepers, foreign-related housekeeping, and private Secretaries, private consultants, etc. Among them, foreign-related housekeeping also includes helping them apply for various visas and other services. In the selection of all service personnel, college students will be given priority, and then selected step by step to continuously replenish and expand the team of college student employees and expand the proportion of college student employees.
2. Market
(1) Market analysis
According to a survey of Beijing’s housekeeping market, about 40% of families need housekeeping services, and for college students In the survey of services provided, the sum of those who need it now and in the future (25%) and those who do not need it now and need it in the future (38.4%) is 63.4%, which shows that the market capacity is huge and the prospects are broad.
(2) Service content
1. Private housekeepers
Not only have basic housekeeping skills including clothing, food, housing, transportation, etc., but also Assist the employer in housekeeping management. For example, booking air tickets, family finance and purchasing management, family banquets, outing escorts, customer reception, nutritious meals, problem solving, sending and receiving emails, document processing, etc.
2. Foreign-related housekeeping services
Comprehensively master the etiquette of various countries, understand the differences in Chinese and foreign living habits, conduct good language communication, complete hotel-like daily cleaning and tidying up, and be good at Chinese and Western food Cooking, systematic proficiency in various nursing, education and other service skills.
3. Advanced housekeeping services
According to different family needs, complete standardized daily cleaning and clothing ironing, have good meal preparation knowledge and cooking skills; provide infant feeding and early childhood education , elderly patient care and other professional quality diversified services.
4. Maternal and infant care
Including confinement nanny services and nanny/nanny services.
5. Private tutoring
Various tutoring services such as cultural classes, language, art, computers, grade examinations, and going abroad.
6. Private Secretary
Or called personal assistant, he is knowledgeable, rich in social experience and good at communication. He is mainly responsible for the employer’s daily life assistant, data processing, business reception, itinerary arrangement, and business affairs. Negotiations, etc.
7. Private consultants
Mainly include psychological consultation, legal consultation, medical care, investment consultation, skills consultation, education consultation, etc.
8. Outreach services
Mainly help foreign families apply for visas and other services
9. Nanny, cleaning, elderly or patient care
< p> 10. Other services(3) Customer segment
1. Main customers: high-end income groups, including celebrities, entrepreneurs, successful people, executives and foreign families, etc.
2. Secondary customers: white-collar workers, professional managers, actor agents, etc.
3. Others: customers who are willing to accept the services provided by the company
Three , Promotion
1. Location
In the early stage, it mainly focused on company operations. The purpose of moving the current office location to a place where emerging communities are concentrated and the surrounding area is still expanding is to establish a foothold first. After accumulating sufficient resources in the local area, it expands outwards to achieve rapid development. As the scale expands, direct windows will be set up in communities, apartments and other places where demand is relatively concentrated to receive various services. At the same time, an office building with good performance in all aspects will be rented as an administrative agency to uniformly arrange service personnel. At the same time, we continue to formulate and improve the standards of various services, set up branches or franchises in other provinces and cities, shape the brand, and create a high-end housekeeping service image.
2. Method
A. Establish a corporate website, promote the corporate image, and place advertisements on corresponding platforms, including the Internet, print media, radio, television cooperation, etc.
B. Carry out direct sales promotion in places where demand is concentrated, including direct sales promotion, leaflets, organizing activities, cooperation with relevant institutions, etc.
C. Get in touch with hospitals, real estate companies, foreign chambers of commerce, women’s federations, home economics associations, office buildings and other institutions and organizations to assist in promotion.
D. Recommended by classmates, colleagues, friends and people they know each other
E. Every employee who takes up the job is also the company’s information officer. If he can be introduced to a neighbor, You can get introduction fees and guerrilla tactics.
F. Others
4. Competitors
At present, a few domestic companies in big cities such as Beijing, Shanghai, Guangzhou, and Wuhan have begun to get involved in this project. Among them, the Sichuan Meizi brand is relatively well-known. However, due to factors such as high professional skill requirements, difficult management, and limited student sources, it is still in its infancy, with relatively weak competition and no good brand effect.
1. Our advantages:
(1) The founder has been engaged in the foreign trade service industry for a long time, specializes in details, has good service awareness and affinity, and has many years of entrepreneurship and management project operations. Experience, operating company culture and philosophy.
(2) Have good relationships with local trade unions, labor agencies and other organizations, and have convenient and reliable sources of employees
(3) Have personal resources in relevant institutions and organizations, including the boss of a housekeeping company , franchise owners, hospital doctors, etc.
(4) Understand the importance of training and management. Only high-standard training and strict management are necessary conditions for high-quality employees. Treat training as the same as the brand Important core competitiveness cultivation
2. Our disadvantages:
(1) Lack of operational experience in housekeeping companies
(2) Lack of professional management talents
In view of the above two points, we are planning to recruit professionals to join us, and the very outstanding ones can transfer their equity.
(3) Weak relationship with universities
In this regard, we will strengthen ties with university employment departments, student unions and other institutions
(4) Lack of Visibility
Regarding this item, we will start from the details, work steadily, and gradually build a reputation and expand the visibility
V. Management
1. Preliminary team Establishment:
1 trainer (maternal and infant care): fully responsible for customer reception, promotion, training, etc.
Requirements: experienced, enthusiastic and generous, able to operate this business independently And formulate various rules and regulations, have training capabilities and leadership capabilities.
Number of housekeeping service staff:
2. Supplementary team during the introduction period:
2 trainers: including foreign-related housekeeping and housekeeping training (also as general Business training)
1 person at the front desk: Responsible for customer reception, answering calls, answering general questions, and assisting in various office tasks
Requirements: Good English, sweet voice, enthusiastic and generous, Appropriate image
Several housekeeping staff:
3. Team addition during the development period:
1 manager: fully responsible for business promotion, foreign affairs liaison, business training, Employee management, etc.
Requirements: Love the housekeeping industry, be enthusiastic and generous, have strong public relations and leadership skills
Improve and establish relevant department systems, mainly including the training department (including nursing, foreign-related Housekeeping, housekeeping, housekeeping, etc.), marketing department, college student club, merchandise department, finance department.
4. Supplementing the team during the growth period
Planning Department: Based on the company’s development trends, research and plan the company’s future development steps and brand promotion planning.
Human Resources Department:
5. Maturity period:
Promote franchising, establish branches and branches, and finally go public
Six , Operation model
Adopting training base + humanized service management + expert consultant marketing + college student club
1. Training base
(1) Function: training Re-education and cultural penetration of students and veteran students as well as providing humanized services to employees.
(2) Training model: company culture-intensive training and situational skills training, which can change students’ views and understanding of housekeeping through cultural penetration in a short period of time, establish a correct career outlook, adjust their mentality and build self-esteem , self-love and sense of responsibility, and improve professional quality. Scenario-based skills training: Simulating the environment of a base serving families, through extensive training, students can master the corresponding skills in cleaning, health care, education, washing, cooking, nursing, etc., as well as the exploration of personal expertise.
2. Humanized service management
The training base is also a school for employees to grow and a haven for the soul. Employees engaged in housekeeping services are under great mental pressure and are far away from their families. The training base is both a A place of study is also a haven for rest and spiritual destination. It provides life services and management to all employees and becomes their home away from home. The company does its best to make them live a happier life.
3. Expert consultant marketing
This position is a one-stop service.
Expert consultants are mainly played by trainers. He or she is not only responsible for receiving customers and selecting trainees for customers, but is also responsible for maintaining customer relationships and providing pre-sales, sales, and after-sales services. Participate in the teaching of students, convert frontline requirements for students and customer needs into teaching content, and design training courses.
4. College Student Club
This is a platform that provides various part-time jobs and some full-time jobs for college students and graduates, as well as a platform for communication between companies and college students. Actively establish good relationships with colleges and universities to ensure the provision of a diversified and complete service system and a high degree of credibility. Ensure that college students in various majors can participate and meet market demand.
7. Financial needs and applications:
1. Start-up capital:
Rent: 12,000 yuan. The monthly rent is 3,000 yuan, with one deposit and three payments.
Decoration: 15,000 yuan. Including office equipment, interior decoration, business equipment, etc.
Staff salary: 2,500
Liquidity: 20,000 yuan
2. After about 6 months of operation, There is a certain amount of cash flow to supplement operating costs.
3. Growth stage: You can consider introducing funds from relatives and friends, giving 10% interest, and quickly expanding the scale, or completing it through loans.
4. Rapid development period: promotion in major cities across the country may be considered and the introduction of VC
5. Maturity period: listing may be considered
8. Strategy
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After the standardization of various services, branches will be established in various districts of Beijing, and then franchises will be quickly promoted. After the company develops to a certain regional level, it will acquire 51% of the shares for direct management. Let franchisees become investors. Then establish branches across the country and adopt the same strategy to complete franchises and acquisitions. Continuously promote and maintain brand strategy. Expand image promotion and develop into China's first brand.
After the company completes its branding strategy, it will gradually separate some wholly-owned subsidiaries to undertake special development in order to become more refined and stronger. At the same time, it helps to avoid risks.
9. Business model
All employees are managed under employee system, and customers are managed under membership system. When recruiting employees for certain services, paid training will be implemented, and qualified employees will be given a three-month trial period for administrative employees. Management cadres with outstanding performance will be given appropriate shares. Implement an income system for consumers such as management fees, service fees, membership fees, and employee wages, and adopt different charging models according to specific service items. Each family service worker is a mobile organization that can collect information about surrounding neighbors and introduce rewards to successful ones. In addition, we cooperate with local trade unions, schools, women's federations, employment agencies and other organizations to run schools and provide paid training.
10. Risks
In the early stages of the company’s development, based on the particularity of housekeeping companies, the company will face risks in all aspects. To this end, we will conduct rigorous theoretical analysis and practical preparations. If you encounter a problem, you should try to reduce the risk to the optimal level.
Remarks:
11. My development relationship with HP
The first time I heard about HP was in the first half of 2003, it was the first time I came out to work alone. , cooperate with an industry leader. The condition of the cooperation was that he provided office equipment and space. Everything was ready except for a printer. No matter what, he had no extra available. When he was frowning, he spoke sheepishly and said that there was a printer that had been used for 5 or 6 years and had to be eliminated as the company expanded, but it had never malfunctioned. Asked for my opinion, I think there is nothing I can do. Just take it out temporarily and use it for a few days. Holding the dusty printer I found from the trash heap, I really regretted agreeing to him. After wiping it clean, connect it to the computer, install the software, and try the effect. Surprisingly, the results are fast and clear. In this way, this printer stayed with me for another 2 years without any problems.
Later, a relative wanted to use it. As the project changed, I wanted to change to a printer that could print photos, so I gave him the printer and bought a new HP one. For a while, the printer failed due to my operation. After a little trouble, I called an HP customer to inquire. I was moved by the comprehensive and diverse service methods and the enthusiastic and serious service attitude, which made me fall in love with HP even more. Later, I bought an HP laptop and recommended two friends to buy HP laptops. notebook. I read in the newspaper a few days ago that HP is doing technology to light up the future. It supports the whole process of entrepreneurial dreams and charity activities. I was very moved. I decided to write this article and seek help from HP to realize my dream.
Projects that currently require full assistance
1. Housekeeping management software can automate various management service processes through information solutions to improve efficiency and save costs. , the purpose of modern management.
2. The remote interview system allows consumers to select excellent candidates without leaving home and improve the company's competitiveness.
3. College student club management system. For the college student club to be created, I plan to establish an automated management system. By establishing a complete system in terms of school, major, admission time, expertise, interests, etc., it will facilitate the interactive management and communication between students and companies and students. .
Mother and baby care business preparation plan Part 3
1. Project name:
Project unit:
Project leader: < /p>
Note: This business plan is a commercial secret and the ownership belongs to ***** Company. The content and information involved are only available to investors who have signed the investment (cooperation) letter of intent. After receiving this plan , the recipient should confirm immediately and abide by the following agreements:
1. The recipient shall not copy, leak or distribute the contents of this plan without obtaining the written permission of **** Company .
2. If the recipient has no intention of investing in or cooperating with the projects mentioned in this plan, he should return this plan in its entirety as soon as possible.
3. Contents: 1. Plan summary.2 .Company introduction. 3. Product/service introduction. 4. Entrepreneurial team. 5. Market forecast.
6. Manufacturing plan. 7. Marketing strategy. 8. Financial planning. 9. Risk assessment. 10. Development goals.
2. Enterprise introduction:
1. Enterprise purpose:
2. Basic information of the enterprise:
A.a. Enterprise Name; b. Time of establishment; c. Registration place; d. Business place; e. Legal form of the enterprise: limited liability company; f. Company legal representative; g. Registered capital; h. Major shareholders: i. Share ratio. < /p>
B.a. The future development plan of the enterprise:
b. The development direction and development strategy of the enterprise
3. The development stages of the enterprise: Introduce and explain the different stages of enterprise development , A. The situation in the start-up period, early development period, stable development period, and expansion period. B. Possible corporate mergers, corporate restructuring, and market share of corporate products.
3. Product/service introduction
1. Overview of the product/service: the concept, performance, characteristics, uses of the product/service and its advancement, innovation and uniqueness.
2. The product/service Competitiveness and market prospects: Explain the advantages and disadvantages of the company's products/services compared with similar products/services, the possibility and reasons why consumers choose to use this product/service, and the size of the market space for this product/service.
3. Product/service R&D/provision process: the company’s R&D results and the advanced nature of the results; whether it has passed the appraisal of a qualified institution; whether it has received awards from relevant departments or institutions; whether it has participated in the formulation of industry standards for products , quality inspection standards; whether methods are adopted to improve product quality and performance; whether the company has plans to develop new products
4. Product cost analysis: product research and development expenses, equipment purchase costs, developer salary costs, The actual cost of each product
5. Product brand and patent: what protective measures the company has taken to protect its products; what patents, licenses or agreements the product has with the manufacturer that has applied for the patent What agreements.
4. Entrepreneurial team:
1. Introduce the basic situation of the entrepreneurial team
2. Introduce the strengths of the entrepreneurial team members, especially the core entrepreneurial members and relevant education, work background, and shareholding status of major investors and above-mentioned personnel.
3. The company’s organizational chart, the functions and responsibilities of each department, the heads and main members of each department, the company The remuneration system, the company’s shareholder list (stock options, proportions, privileges), the company’s board of directors members, and background information of each director
5. Market forecast:
1. Demand for Forecast: Is there a demand for this product in the market? Can the degree of demand bring the expected benefits to the company? How big is the market size? What is the future trend of demand development and its status? What are the factors that affect market demand?
2. Analysis of the market competition situation: Who are the main competitors in the market? Is there market space that is conducive to the development of the company's products? What is the company's expected market share? What will be the competition objects when the company enters the market? What kind of reactions will these reactions have on the development of the enterprise?
3. Details of target customers and target markets
Detailed and accurate situation
6. Manufacturing plan:
1. Product manufacturing method: indicate that the enterprise sets up its own factory (self-built factory, purchased factory, rented factory, total factory area and Production area, transportation and communication conditions where the factory is located) or through commissioned processing or other parties to produce products.
2. Production equipment: what equipment is used, whether it is special or general-purpose, how advanced the equipment is, and how much it is worth , what is the maximum production capacity, whether it can meet the company's product sales needs, whether it is necessary to add or update equipment as the production scale expands, the quantity and status of equipment additions and updates, and how to train employees' operating skills
3. Product process and quality: A. Product manufacturing process, what process is used, what is the process flow, quality control plan and indicator plan for each process. B. Production of main raw materials, equipment components, key spare parts, etc. How stable, reliable, and quality are the supply channels for necessities. C. Under normal production conditions, to what extent can the product’s genuineness rate and defective rate be controlled? How to ensure the stability and reliability of new products when they enter large-scale production?
7. Marketing strategy:
1. Understand the product/service market, sales methods and competitive conditions
2. Explain the structure of market institutions and marketing channels Selection
3. The establishment, composition and management of the marketing team
4. Strategies to establish a stable sales network
5. Formulate promotion plans and advertising strategies.
6. Price decision-making and strategy
8. Financial planning:
1. Conditional assumptions of the business plan (financial planning and the company’s production plan, human resources Resource planning and marketing plan are inseparable)
2. Cash flow statement, balance sheet, profit and loss statement
3. How much will the product be shipped in each period? When will it start? Product line expansion? How much will it cost to produce each product? How much will each product be priced at? Which distribution channels will be used, and what are the expected costs and profits? What types of people will be hired? When will hiring begin? What is the salary budget?
4. Analysis of cash receipts and expenditures, sources and uses of funds
9. Risk assessment:
1. Policy risk: National policy Adjustments and changes leading to changes in product development and industrial structure may bring policy risks to enterprises.
2. Unforeseen risks: some unforeseen events (wars, turmoil, natural and man-made disasters, major Large-scale epidemics) may also cause the operation and development of enterprises to face risks.
3. Market risk: changes in the international and domestic market environment, intensified industry competition and other market environment changes will also bring risks to enterprises Operation and development risks.
4. Operation and management risks: Due to decision-making errors during the operation process of business projects, development projects fail, customer cooperation projects are aborted, work management errors occur, and work operation costs increase.
p>5. Financial risks: During the operation of an enterprise, if investment funds are not in place, capital turnover is difficult, loopholes in financial management, or it falls into a "triangular debt" dilemma, it will make the development of the enterprise difficult.
Ten .Development goals:
1. Enterprise development is divided into several stages. What are the key tasks of each stage?
2. What are the short, medium and long-term development plans of the enterprise? ?