However, among these companies, one company is different, that is, DJI company, which has not only withstood the blow of sanctions, but has hardly been affected. On the contrary, it took advantage of the situation to occupy more American markets and even attracted the favor of DJI products from the US military. It is not that the United States has not taken sanctions. In today's era of globalization, many scientific and technological products can not be manufactured by one country, and the technologies and parts of various countries are mutually integrated and cooperative. You have me, I have you, and the United States is using this to intervene in industries that use American technology. Therefore, this despicable means of the United States is very effective, but DJI is different. In the field of four-axis UAV, DJI is the leader. Not only does it start early, but its business philosophy and positioning are very accurate, and its research and development efficiency is high, which makes Americans stunned. At the same time, it has formed its own set with its complete production and supply industrial chain. The product technology with complete system and complete intellectual property rights can be said that a drone in Xinjiang, from the underlying code to the operating system, from parts to assembly, and even the appearance patent, is independently developed by DJI. After all, the four-axis drone market was initiated by DJI. No matter how the United States punishes it, you can't punish the founder. Because you can't start with technical sanctions without the participation of American companies, the US government will lift the sanctions.
Not only that, the US military can't stop the DJI UAV, because the leading position of the DJI UAV is very secure to use, and its industry characteristics of early research and development and high research and development efficiency make the technology of the DJI UAV the most advanced. Coupled with the consistent high-quality service and low price of enterprises in China, DJI UAV has really achieved good quality and low price. The U.S. military once bought other brands of drones, and after using them for a while, it was shocked. They are inseparable from DJI products, and their comfort, product characteristics and applicability are not comparable to those of Xinjiang drones. Even the basic battery life and camera resolution are not as good as DJI. It is precisely because of these advantages that DJI UAV is not only the leader, but also the overlord of UAV market, so that the US military and even the United States cannot do without him. Love and hate, so to speak. Love is inseparable from the comfort of use, and hate can't be found.
As the saying goes, Rome was not built in a day, and DJI's achievements today cannot be completed overnight. Its founder, Wang Tao, suffered a lot in the process of establishing DJI, and no one knows what it is like. In 2006, Wang Tao and two students who worked together on graduation project formally established DJI, and took out the remaining scholarship he obtained in university to develop and produce helicopter flight control system. There were only five or six people in the company at first. Working in private houses in Shenzhen, because of the poor office environment, I can't recruit particularly outstanding people. Even two students who started a business together left after two years of hard work.
Wang Tao admits that he may be an "unattractive perfectionist". In 2008, the first helicopter flight control system XP3. 1 developed by him went on the market. By 20 10, the monthly sales in DJI can reach several hundred thousand yuan. At this time, HKUST invested 2 million yuan in its team. Originally Wang Tao only wanted to support a 65438. Gradually, he found that the market prospect of this industry is very broad. In the next few years, DJI sold about 400,000 drones. During 2009 and 20 14, DJI's sales increased by two or three times every year. By 20 15, DJI's share in the global consumer drone market will reach 70%. In 20 14, Wang Tao was named one of the top ten innovators in China by Forbes, and he was rated as the youngest innovator on the list. He founded DJI UAV Company for eight years and has become a leader in the field of consumer aerial photography, accounting for 70% of the global market share. With the improvement of sensing technology and map accuracy, UAV may realize subversive innovation in agriculture, security and other fields in the future.
A new round of financing will be implemented in 20 15, with a valuation of10 billion USD. Wang Tao, who holds about 45% of the company's shares, will have personal assets of US$ 4.5 billion, totaling RMB 28.7 billion. Now the company has more than 1000 employees, and its sales have increased 79 times in the last three years, making it one of the fastest growing companies in the world. 20 16 10 12 The Liaison Office led representatives from nearly 50 enterprises to conduct in-depth inspection, expressing great excitement, especially the case of DJI UAV. Chen Yongqi, head of the delegation, lamented that a student who graduated from HKUST could achieve 70% of the world's products in nine years, making him famous.
In Shenzhen, this really deserves our reflection. In addition to reflection, other China enterprises should learn from DJI's entrepreneurial spirit and corporate culture. Since its establishment, DJI has always adhered to the enterprise spirit of actively pursuing truth and quality, always practiced brand-new culture and values, infiltrated unique product methods into every detail, and demonstrated the infinite possibilities of science and technology. DJI constantly provides consumers and society with more innovative products with the characteristics of the times. From the most practical point of view, DJI started with drone technology, and other parts, such as cameras and hardware, relied on cooperation. But after growing up, DJI did not stick to drones, but turned to research on hardware such as cameras. It did not stand still like other companies, or began to build cars behind closed doors at the beginning of its business. This aspect alone is worth learning.
As the saying goes, technology makes myths come true and makes the future more possible. DJI company lets us know that in today's society, innovation can stand out and struggle. What it can teach other enterprises directly is to try to bring consumers a more convenient life and the feeling of a big country behind the products. In the past, foreign companies blocked our country with science and technology, but now DJI can use science and technology to make our country walk in the forefront of the world.