How strong is Gree air conditioning? Gree air-conditioning is an air-conditioning brand integrating R&D, production, sales and service. Gree ranks first in the industry with excellent quality and leading technology. Gree has always insisted on independent research and development, mastered the core technology in its own hands, and constantly innovated.
Gree's ultra-efficient fixed-speed compressor, high-efficiency DC frequency conversion centrifugal chiller, ultra-low temperature digital multi-unit and other industries are leading. Gree holds as many as 14000 technical patents, and Gree has been at the top of the industry for many years by virtue of its own strength.
However, Midea broke this stable situation last year. In the domestic market, in addition to Gree, Midea and Haier also occupy a certain market share, and Midea is Gree's strong rival.
In 2020, Gree's air-conditioning business income11788.2 billion yuan, Midea's air-conditioning business income121500 million yuan. This also means that the "king of air conditioning" changed hands, and Midea surpassed Gree for the first time and became the overlord of the air conditioning industry. As the core of Gree, air conditioning is now overtaken by the United States.
In the first quarter of 2002/KLOC-0, the net profit of Midea was 6.47 billion yuan, that of Haier was 3.054 billion yuan, and that of Gree was only 3.44 billion yuan. In terms of revenue, in the first quarter of this year, Midea's revenue was 83 billion, Gree's revenue was 33.5 billion, and Haier's revenue was 54.8 billion.
Gree has always been the big brother in the air-conditioning industry, but now the beauty is coming from behind. These three reasons cannot be ignored.
First, online business. Gree pays more attention to offline sales. In the past two years, Gree has also begun to make efforts in online sales. But generally speaking, the entry time is relatively late, and it needs a period of training. Midea entered the online market earlier and has occupied the market.
Last year, global health incidents broke out, and offline sales suffered a certain impact, and online sales were hot.
Second, lay out overseas markets. Midea has already expanded its business to overseas markets, which has also created high revenue for Midea. Last year, Midea's overseas sales reached more than 22 million units, and Gree's overseas sales were about 6.5438+million units. Then the gap between the two sides will be opened.
Third, the business scope is different. Even if the overall revenue is much higher than Gree's, it is because their development direction and business scope are different. As far as beauty is concerned, beauty is exerted in four scenes: smart home hall, kitchen, bathroom and balcony. Many products have been launched and are developing towards diversification.
Gree is different. The main core of Gree is air conditioning. Gree adheres to R&D, makes technological breakthroughs and gradually moves towards the field of science and technology. In addition to air conditioning and mobile phone business, Gree will also build cores and cars.
Gree has been leading in the field of air conditioning for many years and has leading technology, so Gree's abdication last year may be only temporary, so it is not known whether the king of air conditioning this year is still beautiful.