Whenever we talk about the development of new energy, we always say, "The end of the Stone Age did not mean that we ran out of stones." With the rapid development of new energy vehicles, this sentence is particularly relevant because The economic downturn brought about by the epidemic this year has had a serious impact on traditional automobiles, but new forces have bucked the trend and risen in this downturn. Not only have their products become more popular, but their stock prices have also skyrocketed.
In the domestic market, new forces also occupy leading product sales and voice. Although independent and established brands also want a share of the pie, their base is still the travel market, and joint venture giants dominate the fuel market. Their actions are weak, either changing from oil to electric to cope with the situation, or launching products that are just for fun, with no bright spots at all. But in November this year, FAW-Volkswagen ID.4 CROZZ was officially unveiled. This smart car born on the pure electric smart platform MEB is eye-catching. This is the strength that Volkswagen should have. As the first ID brand in China, This product, can it serve the public well in the first wave of battle?
Stunning product power The new forces that are also very expensive are either simple, straightforward and low-priced electric cars with no brand, no design, and no technology. When facing C-end users, pure electric models are very important in terms of brand, technology, service, design, etc., and even far exceed the previous requirements for fuel vehicles.
In terms of appearance, the luminous logo and seamless design style give ID.4 CROZZ a smoother appearance, taking into account both strength and ornamental value while bringing excellent aerodynamics. With excellent mechanical performance, the drag coefficient is only 0.28Cd. In addition to styling design, the IQ. Light intelligent system of ID.4 CROZZ, on the premise of improving safety, also interacts with users in a humanized and intimate manner through intelligent lighting.
The headlights include a leaving/coming home animation mode, which gradually brightens or dims through the headlight group, and cooperates with the movement of the high and low beam modules. When the driver approaches the vehicle with the key, the lights will also automatically It rotates up and down and flashes to welcome the arrival of drivers and passengers, making the whole vehicle more spiritual and enhancing the sense of interaction and ritual between people and vehicles. The taillights also have a leaving/coming home animation mode, which makes the through-type taillights full of charm through fancy dynamic effects.
Sit in the car. If the light and smooth suspended interior design does not attract you, then the three-screen area realized through the E3 architecture (5.3-inch digital instrument, 10-inch central control screen, AR-HUD The overall interactive experience brought by the ID.
The instrument panel uses a 5.3-inch TFT screen, which can display information we use daily. On the right side is a rotating gear handle, and the gear information is also on the right side of the screen, which is very intuitive. Coupled with the 12-inch high-definition central control screen, all information can be seen at a glance. The ID. Light intelligent interactive light language system located between the instrument panel and the front windshield uses dynamic light and color changes to provide visual assistance to drivers and passengers, achieving intimate interaction between the vehicle and the driver and passengers, and giving driving assistance a brand-new technology experience.
ID.4 CROZZ also uses AR-HUD augmented reality head-up display in its intelligent technology configuration, which can integrate virtual and real scenes. For example, the navigation's turn arrows will be projected on the appropriate real-life lanes to instruct the driver to turn, ensuring safety while not allowing you to miss every intersection. In addition, information such as destination markers, road names, lane keeping information, ACC adaptive battery life, etc. are displayed.
In addition, ID.4 CROZZ is also equipped with the advanced IQ. Drive L2 advanced assisted driving system, which covers the three scenarios of "parking", "driving" and "safety" in car life, and this set of assisted driving systems provides assistance The range can cover 0 -160km/h. It can be said that IQ. Drive is a true "full speed range" assistance system.
In terms of space, the length, width and height of the ID.4 CROZZ are 4592/1852/1629mm respectively, and the wheelbase is 2765mm. Coupled with the reasonable MEB design, the interior space is very spacious, and the panoramic glass roof allows The interior of the car is also more transparent.
With the dual support of the MEB platform and E3 electronic and electrical architecture, ID.4 CROZZ has a brand-new smart cockpit.
In terms of power and cruising range, the ID.4 CROZZ’s first night version uses a single motor with a maximum power of 150kW and a maximum torque of 310N·m. It uses an 84.8kWh large-capacity battery system and efficient BMS energy management. After system support, a true cruising range of 550km can be achieved.
The most important thing is that the current pre-sale price of the first Yaoye version is no more than 250,000 yuan. At this price, it can rival the ID.4 CROZZ and is close in brand, price and positioning. Under such circumstances, it is almost difficult to find opponents, but the new energy market is not a stock market, but an incremental market with huge prospects. The goal of ID.4 CROZZ is to provide more consumers with better choices.
The market prospects of ID.4 CROZZ are promising
? In the current new energy market, radical new forces have unstable technology, unstable quality, and product consistency are also open to question. New energy vehicles are the most The core is still the automobile. In terms of stability and reliability, the established giants have strong production experience. In addition to products, a very important part of the new energy market is charging services. Currently, there are big problems with charging pure electric vehicles, such as few charging piles and limited installation conditions for private charging piles. To this end, FAW-Volkswagen and Camis Charging Joint Venture (CAMS) have carried out in-depth cooperation to jointly create a 360° full-scenario charging service of "Home Charging Park Emergency Charging":
1. Home charging: Provide customers with 4G popular brand smart charging wall boxes and 40-meter basic installation for free, which can realize APP remote control and plug-and-charge, making charging convenient and smart for customers.
2. Public charging:
(1) Third-party public pile integration: integration of vehicle, machine and APP to open up the public pile resources of the top 10 public charging operators in China , with a quantity of more than 200,000;
(2) Brand supercharging station layout: Through the layout of high-quality and high-power charging stations through the shareholder company CAMS, more than 3,000 public piles and 6,000 charging parking spaces will be built by the end of 2021 , achieving a 5-kilometer charging station coverage radius in core cities such as Beijing, Shenzhen, Shanghai, Guangzhou, Tianjin, Hangzhou, and Chengdu. FAW-Volkswagen users can enjoy exclusive VIP services such as free reservations, parking space reservations, and plug-and-charge;
(3) Agent charging stations: All authorized electric vehicle dealers are equipped with DC fast charging piles in their stores to supplement customers’ public charging.
3. Emergency charging: Provide "one-click power-up" service and provide customers with door-to-door charging services.
So looking at ID.4 CROZZ, it is not only a new electrified product based on the ID brand, but also has humane intelligent configuration, strong reliability, and its own understanding of the digital new energy era. , behind this product, FAW-Volkswagen has also prepared a reliable service system to make the entire car use cycle a perfect closed loop. So there is no problem for users to choose ID.4 CROZZ when making a decision. Finally, we also believe in the fact that from the perspective of FAW-Volkswagen, it does not care who is the competitor, but to make its own answer for the era of automotive electrification so that consumers have more choices.
Summary: For consumers, choosing ID.4 CROZZ is not something that requires breaking through psychological barriers. It has a deep accumulation of car-making brands, a completely youthful design, stable and reliable intelligent technology configuration, and an affordable price. With its battery life, as well as humanized services such as perfect charging layout, I believe that ID.4 CROZZ has the strength to gain its due position in the new round of new energy track.