A company that almost got into trouble in 20 16 years doubled its performance by nearly 6 billion yuan in 2022.
This company is a manufacturer of bone conduction headphones in Nanshan, Shenzhen. According to various sources, Shaoyin's revenue in 2022 can reach 5-6 billion yuan, which is twice as high as 3 billion yuan in 202/kloc-0 and about four times as high as 6,543.805 billion yuan in 2020.
It is understood that Shaoyin started as an OEM walkie-talkie headset business at the beginning of its establishment, and it was not until 2007 that it was transformed into a bone conduction headset. After more than ten years of silent cultivation, its revenue began to double year after year. This is equivalent to Shaoyin's "monopoly" on Apple TWS headphones, opening up a new blue ocean market. In contrast, there are 5034 A-share companies, and only 1 145 companies have an annual income of more than 6 billion yuan. Moreover, Shaoyin is surrounded by giants in the consumer electronics industry, and its growth rate has declined. It is twice as difficult to find opportunities for segmentation and grow against the market. But Shao Yin is right. Its core products are five kinds of bone conduction headphones, and its biggest selling point is that it is open to the ear, so that the wearer can enjoy music while hearing the external environment. Since transforming into a brand, Shaoyin has been accumulating a large number of patents around bone conduction technology to solve the two core problems of bone conduction headphones: sound leakage and poor sound quality. For consumer goods, having the core technology is only the first step, and finding the right users is the key to market success. Shaoyin is used outdoors, and its products are not placed in the counters of high-end headphones, but appear in professional sporting goods stores such as Sanfu Outdoor and Decathlon. In the outdoor sports craze after the epidemic, the performance of Shaoyin soared all the way.