I believe that people who have a certain understanding of cars and some car brands have some understanding of the car-making concepts of some brands. For example, the four-wheel drive layout and off-road performance of JEEP's models reflect its own brand spirit. The four-wheel drive system and boxer engine of Subaru's models are the core technologies on which the brand is famous. Just like we often say "drive a BMW and ride a Mercedes-Benz", the controllability of BMW and the comfort and luxurious texture of Mercedes-Benz are also the spirit inherited by the brand. But this brand spirit that has been passed down from generation to generation has been ruthlessly slapped in the face by these cars of its own...
Speaking of BMW, in addition to being one of the three giants of luxury brands in the entire automobile market , its models have impressed many people with their excellent handling and driving experience. Front-wheel drive and rear-wheel drive. Excellent chassis tuning skills have become the main reason why many consumers choose BMW. Back then, BMW even mocked cars with front-wheel drive layout.
(BMW advertising mocking front-wheel drive models)
In recent years, BMW itself has also begun to produce front-wheel drive models, from BMW's entry-level models, the BMW 1 Series, to the 2 Series station wagon, and then to the new generation 2 Series model that is about to undergo a replacement. BMW's move to replace some entry-level models with front-engine and front-wheel drive layouts has also been criticized by netizens. They all say that front-wheel drive BMWs have lost the "soul" of BMW.
In fact, I think it is understandable for BMW to change some entry-level models from rear-wheel drive to front-wheel drive. Different from the 3 Series or even higher-positioned products, the 1 Series is a compact car. The 2670mm wheelbase does not bring much excellent seating space to the vehicle. In addition, the impact of the rear-wheel drive layout on the interior space is greatly reduced. In terms of vehicle practicality, choosing front-wheel drive is a compromise between practicality and controllability. While the rear legroom is increased, it is operated by a French team that is better at tuning the chassis of front-wheel drive vehicles, which also ensures the safety of the 1 Series. Fun to control.
We always talk about Volkswagen’s vehicles such as their chassis texture and interior craftsmanship, but rarely talk about the appearance of the models. At most, we just complain about "We are not afraid of Mercedes-Benz and Land Rover, but we are afraid of Volkswagen with letters." Because there really isn’t much to talk about about the appearance of Volkswagen models. There are so many types of models and their similarities are so high that netizens complained about the matryoshka-like design.
However, in the huge Volkswagen family, there is one model whose design is its selling point and has attracted countless fans - the Volkswagen CC. Compared with the family designs of Magotan, Sagitar and other models, the Volkswagen CC does have a lot more highlights in appearance, such as frameless doors, hatchback tailgate, and unique LED daytime running light design. It can be said that it belongs to the Volkswagen family. A breath of fresh air in design.
However, the shortcoming of CC is that its pricing is too confident. The price of 246,800-301,800 is close to the same level of luxury models such as Audi A4L. However, because the model and Magotan are products of the same platform, the driving quality is not good. The two cars are very similar, and coupled with the high degree of overlap in the interiors, CC does not have many highlights other than design. Although there is a discount of 30,000 yuan, the sales volume is still very average. If you have enough budget and really like the highlights of CC's appearance, as a model with good product capabilities, it is actually worth recommending.
Whether it is volume-generating products such as the Ralink and Camry, or benchmark models such as the Highlander, they all demonstrate Toyota's golden mean. The vehicle's own space and power, as well as its external market reputation and value retention rate, these Toyota models have balanced and outstanding performance in their respective market segments. And with the emergence of the TNGA architecture, the safety and value of Toyota's models have The driving quality is also much improved than before.
If balanced performance is Toyota's golden mean, then C-HR is a product that breaks this concept. Just discussing the design of C-HR is enough to make polarized consumers fight for three days and three nights. Some people think this design is nondescript, but there are also young people who like this kind of personalized and characteristic shape. There is something to love.
In addition to appearance, the vehicle focuses more highlights on places that we cannot see at first glance.
The ultra-high thermal efficiency of the 2.0L engine of 40% and the CVT gearbox with a starting gear set. This powertrain can not only further improve the vehicle's fuel economy, but the addition of the starting gear set also solves the problem of insufficient power at low speeds of the vehicle. The entire series comes standard with 10 airbags, tire pressure monitoring and the GOA body with patented design technology, which are all added points for C-HR in terms of driving safety.
It is true that Ford vehicles have excellent power performance and handling, especially Ford's popular compact car Focus. The compact chassis and suspension with just enough support give people more Strong confidence to drive it intensely. As a special model launched by Ford in the Chinese market, the Escort does not look sporty at all. It is more like a sedan that focuses on family positioning.
In fact, after experiencing the Fusion, you will understand that this is a car built for Chinese families. Compared with the Focus, the chassis is much softer and more comfortable, and the driving feel is also lighter. It belongs to the type that is easy and easy to control, and it is not easy for people to feel the obvious vibration of the three-cylinder engine at the moment of starting, idling, or sudden rapid acceleration. You may feel different after getting used to it. It is so suitable for home use. The car is actually owned by Ford?
In fact, it can be seen from the pricing of Forex that the vehicle is positioned in the 100,000-yuan market, which is lower than the Focus, to meet the needs of this type of consumers for low-cost, durable leather family cars. Coupled with the good storage space in the trunk, it is indeed a strong product in the 100,000 yuan family car market, but it is like an outlier in the Ford family.
The spiritual inheritance keeps the models under a brand highly unified in tone and style. However, the market demand is diversified. If you want to meet the different needs of the market, you always have to try. Click change. If you want to adapt to more different consumer groups in the market, in addition to retaining the classics of a good brand, you must also have an innovative spirit. Only with innovation can brands survive in the market and with the times.
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.