199 1 year, Anta was established. At that time, it was an unknown shoemaking workshop in Jinjiang City, Fujian Province. The key is to do OEM production for foreign brands. Unexpectedly, 30 years later, Anta became the first brand shoes in China and the third largest brand shoes in the world, second only to Nike and Adidas.
Anta's annual business is more than that of Li Ning, Anta and 36 1 domestic sports brands listed in Singapore combined. In addition, in the ranking list of "Top 50 Most Valuable Clothing Brands in the World in 20 19" published by the British brand finance industry, Anta is located at No.21and is the only well-known brand in Chinese mainland. Anta also bought the agency of Feile Chinese mainland from Belle Group. Since then, Anta has occupied the mid-to-high-end market together with Fila and Desente.
Introduction of Anta's scientific research strength
As early as 2005, Anta established the first enterprise technology center in China sporting goods industry. In order to make a pair of sports shoes suitable for China's feet, tens of thousands of China's feet data were collected irregularly. Today, its R&D expenses have increased from 65,438+0% of the original sales cost to 5.8%. The design team comes from all over the world and has set up R&D centers in the United States, Japan and South Korea, applying for dozens of independent research and development patents every year.
Self-developed elastic glue, easy bending, energy ring, flying weaving technology and other scientific and technological achievements have also become the most popular products for consumers. Anta Sports has set up R&D centers in the United States, Japan, South Korea and China. About 25% of the company's executives have working experience in multinational companies, and there are more than 100 foreign designers.
Refer to the above? Baidu encyclopedia-Anta