Ask me: Definition of new product
New product: refers to a brand-new product developed and produced using new technology principles and new design concepts, or is comparable in structure, material, process, etc. Products that have been significantly improved on the original product, thus significantly improving product performance or expanding functionality. From a marketing perspective, any product that an enterprise provides to the market that has not been produced in the past is called a new product. Specifically, any product that changes or innovates any part of the overall concept of the product and brings new benefits and new satisfaction to consumers can be considered a new product.
The definition of new products can be carried out from three perspectives: enterprise, market and technology. For an enterprise, the products produced and sold for the first time are called new products; for the market, this is not the case. Only the products that appear for the first time are called new products; from a technical perspective, the principle, structure, function and function of the product are all called new products. Products that have changed in form are called new products. New products in marketing include the components of the first three, but pay more attention to consumers' feelings and recognition. It is defined from the perspective of the concept of product integrity. Any relatively new or absolutely new product that innovates or improves any part of the overall concept of a product and can bring some new feelings, satisfaction and benefits to consumers is called a new product.
New products refer to brand-new products developed and produced using new technological principles and new design concepts, or have significant improvements over original products in some aspects such as structure, materials, processes, etc., thus significantly improving product performance Or products with expanded functionality. It includes both new products that are recognized by relevant government departments and within the validity period, and new products that are independently developed by enterprises and have not been recognized by relevant government departments within one year from the date of production. It is used to reflect scientific and technological output and its direct contribution to economic growth.
Reference: baike.baidu/view/191189
The concept of product
Products refer to products provided by enterprises to the market that can satisfy consumers (or use dan) any tangible items and intangible services that meet a certain need or desire. Including physical objects, services, places, thoughts, ideas, planning, etc.
What is the significance of developing new products?
New products in marketing are not inventions and creations understood from a purely technical perspective. It is generally believed that any product that an enterprise provides to the market that can bring new satisfaction and new benefits to customers and that the enterprise has not yet produced is a new product. New products include newly invented products, replacement products, improved products, new brand products (imitation new products), repositioned products, etc. The essence of enterprise new product development is to plan, organize, develop, and launch new products with different connotations and extensions. It can be an improvement of existing products or a brand-new product. In today's era, the only constant thing is change. Innovation is the life of an enterprise, and innovation has become the main theme of the development of the times. For enterprises, the development of new products is of very important strategic significance, and it is an important pillar for the survival and development of enterprises. 1. Intensified market competition forces companies to continuously develop new products. The market competitiveness of an enterprise is often reflected in the extent to which its products meet consumer needs and its leadership. Especially in the modern market, competition among enterprises is becoming increasingly fierce. If enterprises want to maintain a competitive advantage in the market, they can only continue to innovate and develop new products. On the contrary, it will not only be difficult to develop new markets, but also lose existing markets. Therefore, enterprises must attach great importance to scientific research investment, focus on the development of new products, occupy the market with new products, consolidate the market, and continuously improve the market competitiveness of enterprises. 2. Product life cycle theory requires companies to continuously develop new products. How well a product sells in the market and its profitability changes over time. Product life cycle theory tells us that any product, no matter how popular it is when it is put into the market, will one day withdraw from the market and be replaced by new and better products. If a company can continuously develop new products, it can use new products to occupy the market when the original products withdraw from the market. A successful enterprise and smart operator should seize the opportunity to develop new products. 3. Changes in consumer demand require the continuous development of new products.
Consumer market demand has unlimited expansion kits, that is to say, people's needs are endless and will never stay at one level. With the development of social economy and the increase of consumer income, the demand for goods and services will continue to develop. When one consumer need is satisfied, new needs will arise, and the cycle will go back and forth, even to infinity. Adapting to changes in market demand requires companies to continuously develop new products and explore new markets. 4. The development of science and technology drives enterprises to continuously develop new products. Science and technology are the primary productive forces and a great force that affects the future and destiny of mankind. Once science and technology are closely integrated with production, it will have a significant impact on various sectors of the national economy. This will be followed by the emergence of emerging industries, the transformation of traditional industries, and the elimination of backward industries, thus exposing enterprises to new opportunities. and challenges. This is due to the rapid development of science and technology, the development cycle of new products has been greatly shortened, and product upgrading has been accelerated, which has promoted enterprises to continuously search for new sources of science and technology and develop more new products that meet market needs. 5. Developing new products is conducive to improving the quality of cadres and improving the company's technological content and brand image. In the process of development and application of new technologies, new materials, and new processes, the organizational structure and management processes are also simultaneously optimized, and the abilities and levels of management cadres and technical personnel have been exercised and improved in the process of new product development. A company with an efficient management system, many high-tech products and a strong R&D team will naturally have its market image and brand value rise, and will be admired by its peers. 6. Develop new products in line with the national economic policy of energy conservation, high efficiency and environmental protection. If a new product is successfully developed, it will not only receive direct financial support from ***, but also enjoy tax exemption policies. The number of new products is also a basic condition for enterprises to apply for the Science and Technology Progress Award, high-tech enterprise and national technology center. To sum up, the development of new products is not only beneficial to the growth, progress and competitiveness of the enterprise, but also greatly improves the adaptability of the enterprise to society and the natural environment. Therefore, in order to make the enterprise a "century-old store", We must fully seize the opportunity to develop new products.
What does it mean to develop a new product?
Your question should be about: The explanation of the term new product development is here for you, please refer to it!
1: New product development refers to a series of decision-making processes starting from research and selection of products that meet market needs, to product design, process manufacturing design, and finally to normal production.
2:
Main categories are folded and edited this paragraph
In order to facilitate the analysis and research of new products, they can be classified from multiple angles.
1. Classification by new product innovation program Collapse
① Brand new products. It refers to products produced using brand-new technologies and principles.
②Improve new products. It refers to a new product that uses corresponding improved technology based on the technology and principles of the original product to make certain improvements in appearance and performance.
③Replace with new products. New products that use new technologies, new structures, new methods or new materials to make major breakthroughs based on original technologies.
2. Classification according to the characteristics of the location of the new product:
① New products of the region or enterprise. Refers to products that have been produced in other domestic regions or enterprises but are produced and sold for the first time in this region or enterprise.
②Domestic new products. Refers to products that have been successfully trial-produced abroad but are produced and sold for the first time in China.
③International new products. Refers to products that are successfully developed and put into production and sales for the first time in the world.
3. Classification according to new product development methods Folding
①Technology introduces new products. It is a product made by directly introducing mature technologies already on the market, which can avoid the difficulties of weak own development capabilities.
②Independently develop new products. It refers to products that are independently developed and manufactured based on the product functions required by users, exploring the principles and structures that can meet the functional needs, and combining research on new technologies and new materials.
③Mixed development products.
It means that in the development process of new products, there are both directly introduced parts and independently developed parts, and the two are organically combined to create new products.
What is a new product?
A new product refers to a product that is produced and sold for the first time in a certain region and is better than the old product in one or more aspects such as principle, use, performance, structure, materials, technical indicators, etc. A product that is significantly improved, enhanced or original. New products should have at least one of the following characteristics: 1. Have new principles, concepts or designs; 2. Use new materials to greatly improve the performance of the product; 3. Significant improvements in product structure; 4. The scope of application of the product has been expanded.
The significance of new product development for enterprises
The success of new product development is directly related to the long-term development of the enterprise. The core of design management is new product development, therefore. Enterprises must have excellent design management. Make new products successfully introduced to the market and loved by consumers. This not only brings profits to the company. It can also consolidate the company's good image in the market. The concept of new products in marketing is not understood from a purely technical perspective, and does not necessarily refer to new inventions and creations. Its content is much broader. From a marketing perspective, any product that an enterprise provides to the market that can bring new satisfaction and new benefits to customers is considered a new product, which generally includes the following categories: newly invented products, replacement products, Improved products, new brand products (imitation new products), repositioned products, cost reduction products, etc. The essence of enterprise new product development is to launch new products with different connotations and extensions. For most companies, it is about improving existing products rather than creating new ones. Innovation is the life of an enterprise. If an enterprise is not committed to developing new products, it will be in danger of being eliminated in the competition. Efforts to develop new products are of extremely important significance to the survival and development of enterprises. The intensified market competition forces companies to continuously develop new products. The market competitiveness of an enterprise is often reflected in the extent to which its products meet consumer needs and its leadership. Especially in the modern market, competition among enterprises is becoming increasingly fierce. If enterprises want to maintain a competitive advantage in the market, they can only continue to innovate and develop new products. On the contrary, it will not only be difficult to develop new markets, but also lose existing markets. Therefore, enterprises must attach great importance to scientific research investment, focus on the development of new products, occupy the market with new products, consolidate the market, and continuously improve the market competitiveness of enterprises. Product life cycle theory requires companies to continuously develop new products. How well a product sells in the market and its profitability changes over time. The law of this change is just like the life course of human beings and other living things, from birth, growth to maturity, and eventually death. The process from the time a product enters the market until it is eliminated is called the product's market life cycle in marketing. Product life cycle theory tells us that any product, no matter how popular it is when it is put into the market, will one day withdraw from the market and be replaced by new and better products. If a company can continuously develop new products, it can use new products to occupy the market when the original products withdraw from the market. It is worth noting that in the era of knowledge economy, the speed at which new technologies are transformed into new products is accelerating, and the market life of products is getting shorter and shorter. The key to the survival and development of enterprises is to continuously create new products and transform old products. Innovation is the only way to keep a company young forever. Changes in consumer demand require the continuous development of new products. Consumer market demand has unlimited expansion kits, that is to say, people's needs are endless and will never stay at one level. With the development of social economy and the increase of consumer income, the demand for goods and services will continue to develop. When one consumer need is satisfied, new needs will arise, and the cycle will go back and forth, even to infinity. Adapting to changes in market demand requires companies to continuously develop new products and explore new markets. The development of science and technology drives enterprises to continuously develop new products. Science and technology are the primary productive forces and a great force that affects the future and destiny of mankind.
Once science and technology are closely integrated with production, it will have a significant impact on various sectors of the national economy. This will be followed by the emergence of emerging industries, the transformation of traditional industries, and the elimination of backward industries, thus exposing enterprises to new opportunities. and challenges. This is due to the rapid development of science and technology, the development cycle of new products has been greatly shortened, and product upgrading has been accelerated. This has driven companies to continuously search for new sources of technology and new technology patents, and develop more new products that meet market needs.
Product concept
1. "Product concept" is a subjective idea about the product that the company wants to inject into customers' minds. It is a product expressed in the language of consumers. Conception. Generally, words are used to express or pictures are used to describe product concepts. Usually a complete product concept consists of four parts: ① Consumer insights: raising relevant issues that consumers are concerned about from the perspective of consumers; ② Profit commitment: explaining the product’s ability to What benefits are provided to consumers; ③ Support points: Explain how the features of the product solve the problems raised in consumer insights; ④ Summary: Express the essence of the above three points in summary language (preferably one sentence) come out. The product concept requires that the product introduction to consumers be clear enough and attractive enough to consumers! 2. The narrow concept of product: the items produced; the broad concept of product: the carrier that can meet people's needs. The "overall concept" of a product - any tangible items and intangible services that people provide to the market that can meet certain needs of consumers or users. Social needs are constantly changing, so the varieties, specifications, and styles of products will also change accordingly. The continuous emergence of new products, the continuous improvement of product quality, and the continuous increase in product quantity are significant features of modern social and economic development. 3. Product overall concept Since the 1990s, scholars such as Philip Kotler have tended to use five levels to express the overall product concept, believing that the five-level expression method can express the meaning of the overall product concept more deeply and accurately. . The holistic product concept requires marketers to consider five levels of customer value when planning market offerings. The five basic levels of the overall product concept are: (1) Core product. The core product refers to the basic utility or benefit of the product provided to the customer. Fundamentally, every product is essentially a service that solves a problem. Therefore, any product marketers sell to customers must have basic utility or benefits that reflect the core needs of customers. (2) Form products. Form product refers to the form in which the core product is realized. It consists of five characteristics, namely quality, style, characteristics, trademark and packaging. Even pure services have similar formal characteristics. (3) Expected products. Expected product refers to a set of attributes and conditions closely related to the product that buyers expect when purchasing the product. (4) Extended products. Extended products refer to the sum of various benefits that customers receive when purchasing formal products and expected products, including product manuals, warranties, installation, maintenance, delivery, technical training, etc. The success of many domestic and foreign companies should be attributed, to a certain extent, to their better understanding of the important position that service plays in the overall concept of products. (5) Potential products. Potential products refer to products in the potential state of existing products, including all add-on products, that may be developed into future final products. Potential products point out the possible evolution trends and prospects of existing products.
The significance of new product development
I think it should include the following aspects: 1. The development of new products can better meet social needs; 2. The development of new products can enhance The competitiveness of enterprises; 3. The development of new products is conducive to the long-term sustainable development of enterprises. Do you think about it again? !
The meaning of new products in operations management
Product marketing, sales and management! You can go and take a look at the operation management files of Xiamen Chuangdao Enterprise Management Consulting Center!