1. Taobao products misappropriate other people’s text and pictures and use (including secondary editing) other people’s original text works and pictures on store homepages, column pages, windows, product details and other promotional pages without authorization ( Including product pictures), videos, etc. 2. If a Taobao store uses someone else's registered trademark or someone else's name for the purpose of profit, and uses someone else's trademark or company name in its user name, store name or promotion, it constitutes infringement.
What are the common types of infringement on Taobao?
1. Taobao products misappropriating other people’s words and pictures
This form of infringement is the most common in Taobao store operations.
The so-called misappropriation of text and images refers to the unauthorized use of text and images without the permission of the original author or owner of the copyright.
Use (including secondary editing) other people’s original text works, pictures (including product pictures), videos, etc. on the store homepage, column pages, showcases, product details, and other promotional pages without authorization.
Strictly speaking, many small sellers’ store pictures that use secondary processing fall into this category.
2. Taobao stores use other people’s registered trademarks or other people’s names
Taobao sellers use other people’s registered trademarks or names in their user names for the purpose of profit without authorization from the owner of the trademark and name. , store name or use of other people’s trademarks or company names in promotion, it constitutes infringement;
If you sell products with the same name as that name, it also constitutes unfair competition.
3. Pirated goods
This kind of infringement mainly involves copyright, and Taobao sellers illegally sell unauthorized paper.
Electronic publications, including pictures, text, books, videos, audios, e-books, etc. This behavior is also relatively common.
4. Selling counterfeit goods
This kind of behavior is extremely bad in nature. It is sold without authorization to imitate well-known brands, and the quality is often low and the after-sales service cannot be guaranteed.
Not only does it seriously harm the interests of the counterfeited brand, it also infringes upon the legitimate interests of consumers.
5. Patent infringement
Products that infringe patent rights are usually popular products recognized by the market, or have high technological content.
Things are good things because they use patented technology or design (patents include invention patents, utility model patents and design patents, which protect different types of technologies respectively).
But it is said that he infringed the patent because he sold it for profit without the consent of the patent owner.
Many shop owners panic when they encounter complaints and don’t know how to deal with them. They are worried that not only will their shop be deducted points, but they themselves will also be held legally responsible.
In fact, as long as sellers deal with complaints of intellectual property infringement in a timely manner and handle it properly, there will generally be no serious problems.