Print and design.

The number of applications for design patents accepted by China ranks first in the world every year, but a considerable part of the applications for design and patents granted are related to graphic design, such as bottle stickers and flat packaging bags. This is not conducive to improving the innovation level of China's product appearance, promoting the formation of China's brand products, improving the international competitiveness of China's products, and also increasing the intersection and conflict of design patents, trademark exclusive rights and copyrights. In order to encourage designers to pay more attention to the innovation of the product's own appearance, this revision excludes "designs that mainly play a logo role in patterns, colors or the combination of the two" from the objects granted by the design patent.

"Flat printed matter" mainly refers to two-dimensional printed matter such as flat packaging bags, bottle stickers and labels. , used to place the sold goods or attach them to other goods, and not to sell them to consumers separately; "Mainly used as logo" means that the pattern, color or combination of two-dimensional printed matter is mainly used to let consumers identify the source or producer of packaged goods or ancillary products, rather than making the appearance of packaged goods or ancillary products "beautiful" and attracting consumers. It should be noted that the logo that can identify the source or producer of the product is not limited to the trademark logo or the name of the manufacturer, as long as it is the pattern, color or combination of two-dimensional printed matter mainly used for producing the logo function, it is excluded.

It should be pointed out that although textiles such as sheets, curtains and cloth are also two-dimensional products, they do not belong to "flat printed matter"; The color or pattern of textiles is usually not "mainly used for identification", so the design of these textiles is not excluded.