Liu Fei, also known as Songqing, was born on December 31, 1906 in a poor peasant family in Luojiatian, Bali, Huang'an (now Hong'an) County, Hubei Province. He lost his father when he was 3 years old. He has four siblings and is raised by his mother. . He worked as a cowherd and a hired hand, and later as a tea servant and dock worker in Hankou.
In September 1926, Liu Fei joined the Hankou Wharf Trade Union and participated in the strike struggle and anti-imperialist movement. In May of the following year, he returned to his hometown to participate in the peasant movement. In November, he participated in the Jute Uprising. In 1929, Liu Fei was appointed company commander of the Red Guard Army, cooperating with the Red Army in attacking landlord armed forces.
In January 1930, Liu Fei led his entire company to join the Chinese Workers' and Peasants' Red Army. In June of the same year, he joined the Communist Party of China. During the Second Civil Revolutionary War, he served successively as squad leader, platoon leader, company commander, battalion political commissar, and league party committee during the first, second, third, and fourth counter-campaigns in the Hubei Yuyuan Soviet Area and the battles to open up the Sichuan-Shaanxi revolutionary base areas. Secretary, Division Party Committee Secretary, Political Commissar of the Military Supply Department, etc. During the Long March, we crossed the grassland three times and suffered many hardships.
In November 1936, Liu Fei participated in the Battle of Shancastle, and was later transferred to the General Affairs Department of the Political Department of the Fourth Army, and arrived in northern Shaanxi with the Central Red Army.
After the outbreak of the Anti-Japanese War, Liu Fei was sent to work in the Jiangnan New Fourth Army. In May 1939, Liu Fei was appointed as the Organization Section Chief of the Political Department of the Third Detachment of the New Fourth Army, and succeeded him as the Director of the Political Department of the Sixth Regiment of the Third Detachment and the Director of the Political Department of the Jiangnan People's Anti-Japanese and National Salvation Army, and participated in organizing battles such as Huangtutang and Xushuguan. In September, while the troops were withdrawing westward, Liu Fei was wounded while fighting in Gushan, Jiangyin. After recovering from his injuries, he returned to the Jiangnan headquarters of the New Fourth Army and returned to the East Front with Tan Zhenlin and others, serving successively as regimental commander, brigade commander, and column commander.
In the spring of 1945, Liu Fei organized and commanded the Sanduohe ambush, killing and capturing more than 1,800 Japanese and puppet soldiers, and was commended by the New Fourth Army's military headquarters. After the victory of the Anti-Japanese War, he served as the commander of the second brigade of the first column of the New Fourth Army. He besieged Dawenkou, went south to Subei, returned to Shandong, moved to Laiwu, and participated in consecutive major battles. After the Battle of Lunan, Liu Fei served as the commander of the second division of the first column of the East China Field Army. He led his troops to annihilate the enemy defenders in the east of Laiwu City. He collaborated with neighboring troops to annihilate the headquarters of the Kuomintang Li Xianzhou Corps and its 73rd Army, reorganized the 46th Division, and captured Li Xianzhou alive. Later he participated in the Battle of Menglianggu. In July 1947, he attacked southern Shandong and marched into Henan, Anhui and Jiangsu. In order to support Liu and Deng's army in fighting in the Dabie Mountains, he participated in the attack on the Longhai and Pinghan Railways.
In May 1948, Liu Fei was appointed deputy commander of the first column. After participating in the Battle of East Henan, he assisted Commander Ye Fei to successfully complete the task of blocking the enemy's Western aid east of Lanfeng. He also fought with his brothers in the Suiqi area. The troops attacked the District Shounian Corps together and captured alive more than 7,000 officers and soldiers of District Shounian and the Corps' chief of staff. Xuan participated in the Jinan Campaign and completed the reinforcement mission on the west side of the Jinpu Line. In the winter of 1948, he led his troops to participate in the Battle of Huaihai. He accurately judged the enemy's situation and commanded resolutely, annihilating more than 13,000 enemies in 8 hours. After blocking the enemy from the south in the Shuikou area, he held his position for 6 days, then captured Xiazhuang, Zhuxiaozhuang and other places, and cooperated with neighboring troops to completely annihilate Du Yuming's group.
In January 1949, Liu Fei was appointed commander of the 20th Army of the Third Field Army. In April, he led his troops to break through the Yangtze River defense line from Yangzhong, captured Danyang, Lingkou, and Lucheng, and then pursued the enemy who broke through Nanjing with all his strength, capturing more than 20,000 people. He quickly participated in the Battle of Shanghai, completely wiping out the enemy defenders at Pudong and Longhua Airports, and launched a critical battle against the urban area of ??Shanghai with the *** of the 27th Army. After the liberation of Shanghai, he led his troops to take charge of the security tasks of the Shanghai First Guard District and was also in charge of Songjiang City Defense. After the founding of the People's Republic of China, he was transferred to the commander of the Wannan Military Region to organize troops to fight against bandits and thieves and stabilize social order.
In January 1952, Liu Fei was appointed commander of the Anhui Provincial Military Region. In 1955, he was transferred to the post of commander of the Public Security Army of the Nanjing Military Region. In the same year, he was awarded the rank of lieutenant general and received the August 1st Medal of Level 2, the Medal of Independence and Freedom of Level 1, and the Medal of Liberation of Level 1.
In August 1956, Liu Fei was elected as a representative of the Eighth National Congress of the Communist Party of China. In 1957, he was appointed deputy commander of Shanghai Garrison Area. In the spring of 1966, he was transferred to the Nanjing Military Region and later rested due to illness. In 1980, he served as a consultant to the Nanjing Military Region and was elected as a member of the fourth and fifth National Committee of the Chinese People's Political Consultative Conference.
On October 24, 1984, Comrade Liu Fei died of illness in Nanjing at the age of 80.
The 2007 Beijing Communications Exhibition will be held in Beijing from October 23rd to 27th. Sina.com is the "official designated cooperation website" of this exhibition and is also the closest Internet partner of this exhibition. .
During the exhibition, Sina.com set up a grand interview room at the Beijing International Exhibition Center and invited CEOs (CEOs) of well-known domestic and foreign communications companies to visit Sina Technology's on-site "President Online". "President Online" will become the most influential and interesting interview event during the entire communication exhibition.
The following is an interview transcript with TCL Communications CEO Liu Fei.
Interview with TCL Communications CEO Liu Fei
Guest host Xiang Ligang (Chief Editor of Feixiang.com): Good afternoon, netizens, the annual International Communications Exhibition is being held again. Every international communication exhibition will have many new products, new technologies and new highlights, which have also attracted the attention of the majority of people in the industry and the general public. As the designated official partner media of the conference, Sina also holds dialogues every year, inviting government leaders, experts, operators, and relevant experts from manufacturing companies in the industry to communicate with everyone.
Today we are very pleased to invite Liu Fei, Vice President of TCL Group Co., Ltd., to have an exchange with you on industry-related issues. I am Xiang Ligang, CEO of Feixiang.com. Let’s ask our first question to Mr. Liu.
Everyone knows that the competition in our mobile phone industry has been very fierce in the past two years, and foreign European companies are very sad. Now it seems that the big European companies are nothing more than Nokia, Sony Ericsson and Japan. European companies, Philips and then Sagem are still there.
Liu Fei: Sakim also had a hard time.
Moderator: Most European companies have made some changes, such as mergers and joint ventures. In this case, it was discovered that Alcatel and TCL were cooperating and also starting to enter the Chinese mainland market. To be honest, this market is a very difficult market. Because there are dozens of companies competing in this market, most of them are in Western countries. Three or five companies are good. They are just one or two companies in Europe, one or two companies in the United States, one or two companies in Japan and South Korea. It is very difficult to have such big competitors in China. What prompted you to enter this market? How can you make this determination?
Liu Fei: First of all, I am very happy to have such an opportunity to communicate with netizens, and I am also grateful to Sina.com for giving us such a communication platform.
In fact, everyone knows that the mobile industry is a very, very good sunrise industry, especially in the specific market of China. On the one hand, we have seen that some big brands are in trouble. In fact, the development of the entire Chinese mobile industry is actually very, very fast. We make a conservative estimate that in a market as big as China, more than 50% of the market share In fact, it is still operated by various types of companies in China, and the gross profit margin and overall operating performance of the entire industry are still very good. After two years of adjustments, TCL Alcatel has achieved basic stability overseas. Therefore, through healthy operations this year, we will move towards the company's growth next year. In such a specific period, the re-launch of Alcatel in China is for the company's overall layout. Since 2008, the company has achieved a growth rate of 30%. We believe that the Chinese market is a very, very good market. We use the Alcatel brand to position the mid-to-high end, and use the TCL brand to further segment the market. Fashion and women are TCL’s positioning. Fashion, Technology is Alcatel's brand positioning, and we hope to complete the global layout of our entire company. One-third of the market is Europe, one-third of the market is in the Americas, and one-third of the market is in China, all focusing on the company as a whole. strategic layout.
Moderator: In fact, in this sense, the current overall strategy may be one company or two brands, or it may be a bit like Toyota and Lexus. Toyota is mid-to-low-end, focusing on the common people. To occupy the market, Lexus wants to enter the high-end market. Maybe you are also making such a layout now?
Liu Fei: We adopt separate brand operations for Alcatel's layout in China. Alcatel is mainly aimed at mid-to-high-end consumers, and TCL is mainly aimed at the market layout of mid-range consumers. Indeed, They are two different market operations.
Moderator: In fact, the competition is very fierce now. Whether it is mid- to high-end, low-end, or high-end, there are many companies competing. When we compete, we must have one of our own strengths. , whether it is the control of R&D and production enterprises, the construction of channels, and the establishment of after-sales service systems, it is actually a very difficult system to form a complete system.
How did you prepare for the entire process? Second, what I am very concerned about is, where is your core competitiveness?
Liu Fei: This is a very good question. In fact, going back to the foundation of an enterprise is where its core competitiveness lies. I spent a long time discussing this issue with everyone at the PC Terminal Summit yesterday. The only way for Chinese enterprises to eventually achieve international success is to find their own foothold in core competitiveness. Simply put, core competitiveness has three levels. First, do what others cannot do. This is the highest level of core competitiveness. Second, do better than others. Third, do it cheaper than others. TCL Alcatel does have something that domestic companies currently have. Because after two and a half years of integration, we are one of the few companies in the country that has a base volume of more than one million units per month. This is the first one. , we already have the global overseas market to provide a basic volume for the domestic market. Second, quality. Because the customers we have been serving for more than two years are global operators, we have already passed this level of our fundamental quality requirements. The first is to pass a most basic level. Second, it has passed a quality level. These two are the foundations that a brand enterprise must ensure. Returning to China is possible based on these two conditions. Therefore, the ability to well establish and establish a brand in China is based on the three most basic core competitive points. First, our operating system has been established globally. Second, our R&D system has guaranteed our quality and ensured the stability of our most basic platform. At this time, there is a foundation for re-establishing the brand. The most important core competitiveness and the two most fundamental conditions for internationalization are success in the local market and talent. Our company now has a very good management team. What we need to make up for now is to do well in the local market. If we do well in the local market and have a good team, I believe that internationalization will eventually succeed.
Moderator: We all know that if you make a good product, you have to meet the people in the end. The people may not feel your talents, nor the quality of your products, because product quality has a long history. Only when time comes, people will most directly feel that there is something unique in the design, such as a major breakthrough in function. For example, many mobile phones will be launched in a relatively short period of time for it to choose from. It needs some such market strategies, and of course the last resort is to advertise a lot. I'm talking about the basic tricks. Do you have any more secret tricks to share with everyone?
Liu Fei: I very much agree with everything you just said. What I just talked about is some basic system construction. The most basic Alcatel is centered around French fashion and international technology. Focusing on these two points, the most basic solution is to solve products. Communication is a technology, and multimedia is also a technology. All these technologies must eventually be implemented into products with excellent performance-price ratio. We just completed a press conference, and we actually have four basic tasks to do. First, Alcatel returned to China. The first product we got in the Chinese market was the BlackBerry 8700, which is very, very good and the top fashion brand in the United States. It launched a machine for the female market. If you have the opportunity, you can go to Take a look at our booth. Second, we launched the BlackBerry mobile phone with Canada's Black Plum Company, which was officially announced today. Third, it is very important that we and Alcatel-Lucent re-added ten years to the Alcatel brand. Therefore, we have launched a series of products focusing on sports, fashion, and information specific to the Chinese market next year. The most fundamental point is that there are no magic tricks. In the end, we have to go back to whether the simplest product is cost-effective, whether the quality is good, and whether the brand is excellent. In the end, we have to go back to these three points.
Host: In fact, when it comes to the excellence of a brand, it must be supported by the product. Now I have seen it. It can be said that on many lines, such as fashion, brand management, quality, etc., I In providing a valuable product. Because I also produce a magazine - "Buying Mobile Phones", consumers are very concerned about it. From a high-end perspective, how many models are there, and what are its more representative functions?
Liu Fei: Yes, this has something to do with the business model. International brands have always been cost-effective in their operations. The vast majority of domestic mobile phone manufacturers now use what we call machine-sea tactics. This is Two different massive cell phones.
Because it is caused by the specific domestic environment, why is the mobile industry said to be very good? Because you can’t make a lot of money, it’s impossible for you to enter this industry. This industry is very healthy. At most, it’s ten o’clock in the morning, not twelve o’clock. We will also launch corresponding products in this area and help us promote it if there is an opportunity.
Moderator: This is what it should be.
In addition to talking about the current situation, we also need to pay more attention to the forward-looking. The next step is for us to go to 3G. In fact, 3G may create more opportunities. From the perspective of my understanding, 3G mobile phones are actually more complicated than before. It is nothing more than solving the device module, control, power supply, and positioning control. In the future, this mobile phone will actually be a small computer, which will be complicated. Alcatel, from your perspective, what are your technical advantages and what preparations have you made in this regard?
Liu Fei: There are two problems that need to be solved in the 3G era. One is multimedia, and the other is that open systems will do well. When 3G arrives, Alcatel will launch WCDMA overseas. This year, it has successfully launched WCDMA in the global market, in Europe and Latin America. At the same time, we are actively preparing for TD-SCDMA. With the issuance of China's TD-SCDMA licenses and the successful construction of the trial network, China will launch TD-SCDMA 3G mobile phones, and overseas markets will launch WCDMA mobile phones. Technically speaking, because our joint venture with Alcatel has accumulated a considerable amount of intellectual property rights and patents to a considerable extent, this has laid a very good foundation for us to sell our products in the global market. Of course, with the advent of the 3G era, there will be a new round of patent issues that need to be resolved. However, with the implementation of China's TD-SCDMA in China, I believe it will be easier for Chinese companies to deal with patent issues.
Moderator: In fact, when I was doing the interview at first, I kept thinking about a question. We all know that it seems easier for everyone to compete in the mid- to low-end market in China. That is to use the tactics of sea of ??machines and a large number of new products. The machine spreads outward. But China must have something unique of its own. How could you be determined to make mid-to-high-end machines at that time?
Liu Fei: Because any company is just like a person, the Chinese market will definitely cultivate a number of good companies. The vast majority of mobile phone companies in China are 5 to 7 in my definition. Years old, we must eventually reach 15 years old, 18 years old and adulthood. Because from a global perspective, the United States has the Motorola brand, Europe has the Nokia brand, and other brands are already difficult to generate. Japan has European-based technology Sony Ericsson, and South Korea has Samsung and LG. I believe that as long as everyone works together, there will be one or several mobile terminal suppliers based in China and serving the whole country. This is a trend that no one can stop. All operators hope that China will have a good mobile terminal supplier. Or several good mobile terminal suppliers can stand out, so TCL Alcatel has also been given a very good opportunity. I believe that we will definitely make such a vision into a respected, credible and respectable company in 3 to 5 years. an enterprise as our responsibility.
Moderator: Actually, I still have many questions to ask Mr. Liu, but due to time constraints, today’s interview can only end here. Thank you very much Mr. Liu and the netizens for sharing. I hope to have more time with you. comminicate. Finally, Mr. Liu would like to say a few words to netizens.
Liu Fei: It’s also rare. This is my first interview on the Internet. Thank you very much for having such an opportunity to share.
Moderator: Thank you.