# Economist Examination # The introduction has compiled the 2018 Economist Examination "Intermediate Business Administration" real questions and answers (case questions) for your reference. We will continue to provide you with more real economist exam questions and answers. Announcement!
Case Analysis Questions
(1)
The 2017 annual financial report of a listed company shows that the company’s assets totaled 3 billion yuan, and the company’s liabilities totaled 12 billion. The company is considering building a new production line with a total investment of 600 million yuan. The company plans to use retained earnings to raise 100 million yuan and the remaining 500 million yuan through the issuance of bonds. After calculation, the risk-free return rate in 2017 was 45, the market average return rate was 12.5, and the risk coefficient of the company's common stock was 1.3. The company raised all external funds by issuing bonds, which changed the company's original capital structure. The company required the financial department to design an optimization plan for the company's future capital structure.
81. Question: According to the capital asset pricing model, the capital cost rate of the company's common stock is ( ).
Options
A.14.9
B.8.0
C.17.0
D.12.5
p>Answer A
82. The company chose to raise 500 million yuan by issuing bonds. Compared with issuing ordinary shares, the capital cost rate is lower. The reason may be ( ) .
Options
A. The issuance of bonds will not increase the company’s interest expenses
B. The issuance of bonds will increase the company’s equity
C. The interest in the capital cost of bonds is expensed before corporate income tax
D. The company will not incur issuance expenses when issuing bonds
Answer C
83. Question stem According to the pecking order theory, the advantage of this company using retained earnings for financing is ( ).
Options
A. Retained earnings financing will not convey any information that may be detrimental to the stock price
B. The capital cost of retained earnings financing is zero
p>
C. The capital cost of retained earnings financing is zero
D. Retained earnings have a tax-deductible effect
Answer A
84. Question To make capital structure optimization decisions for this company, the quantitative method that can be used is ( ).
Options
A. Interpolation method
B. Profit per share analysis method
C. Capital cost comparison method
D. Net present value method
Answer BC
(2)
A certain clothing manufacturer implements a differentiation strategy to provide consumers with distinctive Different products to gain competitive advantage. In order to reduce the cost of raw material procurement, this company entered the textile industry and independently produced and supplied fabrics required for garment processing. The company actively expands overseas markets in the form of licensing operations, allowing foreign companies to use the company's patents, trademarks, and designs to expand the company's international reputation. At the same time, the company actively develops new products and continuously launches new clothing. The new clothing to be launched*** has four development plans to choose from: product A, product B, product C, and product D; each product solution has three possible market demands: high market demand, average market demand, and low market demand. Market status, but the probability of various status occurrences is difficult to measure. On the basis of market research, the clothing manufacturer predicted the profit and loss values ??of four alternative plans. The profit and loss values ??under different market conditions are as shown in the following table (unit: million yuan).
85. Question: If this company implements a differentiation strategy, the path it can choose is ( ).
Options
A. Design and replace with a more personalized clothing brand name
B. Expand production scale and form economies of scale
C. Innovate clothing styles
D. Provide unique clothing after-sales services
Answer ACD
86. Question: The company independently produces and supplies fabrics The strategy is ( ).
Options
A. Forward integration strategy
B. Backward integration strategy
C. Market development strategy
p>
D. Alliance strategy
Answer B
87. Question: The enterprise’s mode of entering the international market belongs to ( ).
Options
A. Contract entry mode
B. Equity entry mode
C. Investment entry mode
D. Trade entry mode
Answer A
88. If the regret value principle is used to make decisions on new clothing, the option the company should choose is development ( ).
Options
A. Product D
B. Product B
C. Product A
D. Product C
Answer A
(3)
A certain electromechanical manufacturer produces a single electromechanical product. Its production planning department uses the lead time method to determine the timing of the electromechanical product. Production tasks of each workshop. Workshop A is the last workshop to produce this kind of mechanical and electrical products. It should produce up to 3000 units in November 2018, and the average daily output of the product is 100 units. The production lead time of this kind of mechanical and electrical product in workshop B is 20 days, and the production cycle is 10 days. It is assumed that the production insurance period of each workshop is 0 days.
89. Question: The enterprise uses the lead time method to prepare production operation plans. It can be inferred that the enterprise belongs to type ( ) enterprise.
Options
A. Single piece production
B. Mass production
C. Batch production
D. Small batch production
Answer C
90. Question: The cumulative number of products produced by workshop B in November 2018 is ( ).
Options
A.No. 4600
B.No. 5000
C.No. 4800
D. No. 5500
Answer B
91. The cumulative number that workshop B put into production in November 2018 is ( ).
Options
A.No. 5500
B.No. 5600
C.No. 8800
D. No. 6000
Answer D
92. This company uses the advance method to prepare production operation plans. The advantage is ( ).
Options
A. Can be used to check the completeness of parts production
B. Production tasks can be automatically modified
C. Improve production quality
D. Each workshop can prepare work plans in a balanced manner
Answer ABD
(IV)
A certain enterprise produces a new type of The fixed cost of the eye protection lamp is 30 million yuan, and the unit variable cost is 120 yuan. The company has set the target price of the new eye protection lamp at 150 yuan per piece, which is equivalent to the price of the leading brands in the market. After the new eye protection lamp was launched, it directly competed with its competitors. The market response was enthusiastic and the market share gradually increased. In order to further increase sales, the company adjusted its marketing channels on the one hand and selected 5 wholesalers to sell new eye protection lamps. The wholesalers then sold them to retailers, and finally the retailers sold them to consumers. On the other hand, the company carries out promotional activities and places a large number of advertisements on TV, newspapers, the Internet and other channels to vigorously promote its products to consumers and attract consumers to buy.
93. Question: According to the break-even pricing method, the break-even output of the new eye protection lamp produced by this company is ( ) 10,000 units.
Options
A.25
B.200
C.100
D.30
p>Answer C
94. The market positioning strategy adopted by this company for the new eye protection lamp is ( ).
Options
A. Repositioning strategy
B. Product line positioning strategy
C. Head-on positioning strategy
D. Strong avoidance positioning strategy
Answer C
95. The correct statement about the company's channel strategy for new eye protection lamps is ( ).
Options
A. The channel selection strategy is selective distribution
B. The channel selection strategy is intensive distribution
C. The distribution channel is Second-tier channel
D. The distribution channel is a first-tier channel
Answer AC
96. Question: The advertising and promotion mix used by this company for a new eye protection lamp The strategy is ( ).
Options
A. Push strategy
B. Sales promotion strategy
C. Pull strategy
D. Personnel promotion strategy
Answer C
(5)
A company formulates an overall human resources plan for 2019 based on the demand and supply of human resources and related data. Planning and personnel succession and promotion plans. After investigation and research, it was confirmed that the company's marketing personnel change matrix is ??as shown in the table below.
97. Question: When the company predicts the demand for human resources, the method that can be used is ( ).
Options
A. Dupont analysis method
B. Univariate regression analysis method
C. Manager’s judgment method
D. Critical Incident Method
Answer BC
98. Based on the Markov model method, the company’s internal supply of salespeople in 2019 is ( ) people .
Options
A.180
B.192
C.216
D.168
p>Answer B
99. The personnel succession and promotion plan formulated by this company belongs to ( ).
Options
A. Long-term plan
B. Specific plan
C. Overall plan
D. Medium-term planning
Answer B
100. The factors that affect the external supply of human resources of the enterprise are ( ).
Options
A. The total population and human resource supply rate in the region
B. The supply and demand situation of the labor market in the industry
C .The length of the value chain of the industry
D.The overall composition of human resources in the region
Answer ABD