The reasons why North Face down jackets are expensive are:
1. It has brand patented technology and inventions and uses its strength to enhance brand value. Among them, the more representative one is GORE-TEX technology.
GORE-TEX fabric is widely used in Beifang's products, taking down jackets and jackets as examples. With the support of this kind of technical fabric, the windproof and waterproof properties of clothing can be greatly improved. Whether it is to keep warm or to cope with harsh outdoor environments, it is very hard-core.
2. Although Beifang is positioned as an "outdoor brand", it is also the most fashionable outdoor brand. From its initial focus on the outdoor brand market to its entry into the trend circle, Beifang has two "magic weapons": co-branding and branch lines.
The reason why North Face is famous is not only the hard-core conditions of the brand itself, but also the gimmick of co-branding. There are high-quality co-brands with Junya Watanabe, ?Sacai, etc. Among them, the most popular co-brand is the co-brand with Supreme.
3. Beimian also develops various branch lines for different markets and customer groups. The five branches of Asia-Pacific version (National Bank), Japanese version (2 lines), Korean version and American version have their own characteristics and advantages, meeting the aesthetic and fashion needs of more people.
The differences between the layouts of North Face’s down jackets are:
The American version is the most classic, and the style takes into account outdoor leisure. But after all, it is designed based on European and American body shapes, so there will be problems such as sleeves being too long.
The Japanese version is a high-end branch created by North Face and Nanamica, the originator of Japan’s outdoor functional style. The version is based on the characteristics of the Asian body shape.
The Asia-Pacific version was originally derived from the Japanese version, highlighting the urban functional style and also incorporating elements of the American version.
The Korean version combines Korean fashion elements with a younger version and diversified colors, but the workmanship is average.