A few days ago, the "Jade Pendant of Confucius Portrait" jointly developed by Jinan Confucian Jade Culture Research Center and the editorial department of Shandong Business Daily was well received by tourists at home and abroad, and was praised as "the most typical cultural tourism product with the characteristics of the times". It embodies the lofty thought that "a gentleman is better than jade". Nowadays, it has become a fashion among young students to wear a jade pendant with a portrait of Confucius and "become the first" with the blessing of the Holy Spirit. Combining jade with character is Confucius' original idea. "A gentleman has no reason, and jade never leaves his hand." It is a souvenir with strong Qilu cultural significance to make the portrait of Confucius into a jade pendant, enter people's field of vision and guide people's lives. At the same time, the research center has also launched other series of jade products, such as: steady progress, successful career, like Lianke, happiness in sight, all the best, the best in the world, harmonious money making and so on. Get rid of feudal dross and restore its positive traditional color. Really integrate the traditional Confucian culture and jade culture in China. Authorities in the industry believe that the combination of Confucianism and jade culture has extensive marketability and cultural attributes, rich connotation, great significance and considerable collection value.
Recently, the portrait of Confucius, for which China National Intellectual Property Administration applied for a patent, fell in the "Award for the Favorite Symbolic Tourism Commodities of Shandong Province", which was well received by tourists at home and abroad, and was regarded as "the most typical and contemporary cultural tourism product". It embodies the lofty thought that "a gentleman is better than jade", which has extraordinary social significance and is favored by intellectuals and educators. Authorities in the industry believe that this product has a wide range of marketability and cultural attributes, and will surely become a fashion among young students. It is known that it stands out from more than 700 kinds of tourist commodities of/kloc-0 and won the bronze award. The organizer of Friendly Shandong commented that the jade pendant of Confucius is the icing on the cake for Shandong tourism, which will be popular not only in Shandong, but also in the whole country and even the world. Combining jade products with character is the creativity of Confucius. "A gentleman has no reason, and jade never leaves his hand." Make the portrait of Confucius into a jade pendant and walk into people's field of vision to guide people's lives. It is a tourist souvenir with strong Qilu culture and nostalgic feelings. (Source: Shandong Business Daily)