XXX Company (or XXX Project)
Business Plan
Year and Month
(Company Information)
Address
Postal code
Contact person and title
Tel
Fax
Website/email< /p>
Report Contents
Summary of Part One
(Summary of the entire plan) (Text within 2-3 pages)
1. Company Brief description
2. The company’s purpose and goals (market goals and financial goals)
3. The company’s current equity structure
4. The funds invested and Purpose
5. Introduction to the company's current main products or services
6. Market overview and marketing strategy
7. Introduction to main business departments and performance
8. Core management team
9. Description of the company's advantages
10. The company's current capital increase needs to achieve its goals: reasons, amounts, methods, purposes, and repayment
11. Financing plan (fund raising and investment methods and exit plan)
12. Financial analysis
1. Financial historical data (sales in the previous 3-5 years Summary, profit, growth)
2. Financial projections (next 3-5 years)
3. Assets and liabilities
Part 2 Summary
Chapter 1 Company Introduction
1. The company's purpose (statement of the company's mission)
2. Company profile information
3. Functions and business objectives of each department
4. Company Management
1. Board of Directors
2. Management Team
3. External Support (External Personnel/Accounting Firm/Law Firm/Consulting Firm/ Technical support/industry associations, etc.)
Chapter 2 Technology and Products
1. Technical description and technology holdings
2. Product status
1. Main product catalog (category, name, specification, model, price, etc.)
2. Product characteristics
3. Under development/to be Introduction to developed products
4. R&D plan and timetable
5. Intellectual property strategy
6. Intangible assets (trademark/intellectual property/patent, etc.) < /p>
3. Product production
1. Resources and raw material supply
2. Existing production conditions and production capacity
3. Expansion facilities, requirements and costs, and production capacity after expansion
4. Original main equipment and additional equipment to be purchased
5. Product standards, quality inspection and production cost control
6. Packaging, Storage and Transportation
Chapter 3 Market Analysis
1. Market size, market structure and division
2. Target market setting
3. Analysis of product consumer groups, consumption patterns, consumption habits and main factors affecting the market
IV. The current market situation of the company's products, the market development stage of the product (blank/new development/high growth/mature/saturated), product ranking and brand status
5. Market trend prediction and market opportunities
6. Industry Policies
Chapter 4 Competition Analysis
1. Is there an industry monopoly?
2. Competitor market share from market segmentation
3. Main competitors: company strength, product situation (type, price, features, packaging, marketing, market share, etc.)
IV. Analysis of potential competitors and market changes
5. Competitive Advantages of the Company's Products
Chapter 5 Marketing
1. Outline the marketing plan (region, method, channel, estimated target, share)
2. Development of sales policy (past/current
Action/Plan)
3. Sales channels, methods, marketing links and after-sales services
4. Main business relationship status (agents/distributors/direct sellers/retailers/franchisees, etc.), standard policies for qualifications at all levels (sales volume/repayment period/payment method/accounts receivable/freight method/discount policy, etc. )
5. Sales force situation and sales benefit distribution policy
6. Promotion and market penetration (methods, arrangements, budget)
1. Main promotion methods
2. Advertising/public relations strategy, media evaluation
VII. Product price plan
1. Pricing basis and price structure
2. Factors and countermeasures affecting price changes
8. Sales data statistics and sales record methods, Sales cycle calculation.
9. Market development plan, sales target (short-term, medium-term), sales forecast (3-5 years), sales volume, share and calculation basis
Chapter 6 Investment Description
1. Description of capital requirements (amount/period)
2. Fund use plan and progress
3. Investment form (loan/interest rate/interest rate payment conditions/share conversion - common stock, preferred stock, optional equity/corresponding price, etc.)
IV. Capital structure
5. Return/repayment plan
6. Description of the original capital liability structure (time/conditions/mortgage/interest of each debt, etc.)
VII. Investment mortgage (whether there is mortgage/collateral value and pricing basis/pricing certificate)
8. Investment guarantee (whether there is a mortgage/financial report of the guarantor)
9. Equity structure after absorbing investment
10. Equity cost
11. Explanation of the degree of investor involvement in company management
12. Reports (regular reports and capital expenditure budgets provided to investors)
13. Payment of miscellaneous fees (whether to pay intermediary fees)
Chapter 7 Investment Return and Exit
1. Stock listing
2. Equity transfer
3. Equity repurchase
IV. Dividends
Chapter 8 Risk Analysis
1. Resource (raw materials/suppliers) risks
2. Market uncertainty risk
3. R&D risks
4. Production uncertainty risk
5. Cost control risks
6. Competitive risks
7. Policy Risk
8. Financial risks (accounts receivable/bad debts)
9. Management risks (including personnel/staff turnover/dependence on key employees)
10. Bankruptcy Risk
Chapter 9 Management
1. Company organizational structure
2. Management system and labor contract
3. Personnel planning (staffing/recruitment/training/assessment)
IV. Salary and welfare plan
5. Equity allocation and stock subscription plan
Chapter 10 Business Forecast
The company’s sales volume, sales volume, gross profit margin, growth rate, investment return estimate and Calculation basis
Chapter 11 Financial Analysis
1. Financial analysis description
2. Financial Data Forecast
1. Sales Revenue Detailed Statement
2. Cost Expense Detailed Statement
3. Salary Level Detailed Statement
4 . Fixed assets detailed statement
5. Balance sheet
6. Profit and profit distribution detailed statement
7. Cash flow statement
8. Financial indicator analysis
1) Indicators reflecting financial profitability
a. Financial internal rate of return (FIRR)
b. Investment payback period ( Pt)
c. Financial net present value (FNPV)
d. Investment profit rate
e. Investment profit tax rate
f . Capital profit rate
g. Uncertainty analysis: break-even analysis, sensitivity analysis, probability analysis
2) Indicators reflecting the solvency of the project
a. Asset-liability ratio
b. Current ratio
c. Quick ratio
d. Fixed asset investment loan repayment period
Part Three Appendix
1. Attachments
1. Copy of business license
2. List of directors and resumes
3. List of main operating teams and resumes
4. Explanation of professional terms
5. Patent certificate/production license/appraisal certificate, etc.
6. Registered trademark
7. Corporate image design/publicity materials (logo design, manual, release
publications, packaging instructions, etc.)
8. Briefings and reports
9. Proof of venue rental
10. Process flow chart
11. Product market growth forecast chart
2. Attachment
1. Main product catalog
2. List of major customers
3. List of major suppliers and distributors
4. List of main equipment
5. Market survey form
6. Forecast analysis form
7. Various financial statements and financial forecast forms
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