In July 2000, Tai Fang formally entered the integrated kitchen industry and established an integrated kitchen production line.
In 2000, the company entered the field of cookware. In May of 20001year, the fourth phase project of Tai Fang, a production base with an annual output of 300,000 medium and high-grade cookware, was successfully completed and put into use.
In 200 1 year, the company invested100000 yuan to establish the first production line of disinfection cabinets, with an annual output of150000 units.
In 2002, Tai Fang entered the field of gas water heaters, and its unique leading technologies such as "S9 safety", "W broadband heat exchange technology" and "intelligent water temperature positioning" provided users with more intimate water temperature control and more comfortable bathing experience.
On July 5, 2003, the construction of Tai Fang Outer Ring Industrial Park, covering an area of 158 mu, started. Outer Ring Industrial Park has become the production base of the whole kitchen and bathroom products in Tai Fang.
On July 15, 2005, Tai Fang Binhai Industrial Park broke ground; On September 6th, the groundbreaking ceremony was held in Tai Fang Binhai Industrial Park. Tai Fang Binhai Industrial Park will become an important base for carrying the grand goal of the second decade of Tai Fang.
At the end of 2007, microwave ovens and ovens in Tai Fang were officially launched, marking the birth of five series products in Tai Fang. Tai Fang microwave oven adopts "intelligent temperature control technology" and "circulating heat dissipation technology", and Mrs. oven has "eight-stage circulating baking technology" to bring more and better original food to consumers.
In 2008, Tai Fang moved into Tai Fang Binhai Industrial Park in Hangzhou Bay New Area, covering an area of more than 400 mu, where Tai Fang will continue to strive to become "the first brand of high-end embedded kitchen appliances in China".
In 2009, the world's first smoke-guiding and smoke-attaching range hood "Wind Cube" was the first embedded complete set design in China, and the six-piece set "Light and Shadow 6 Series" was the most designed cabinet electrical product in cooperation with the world's top industrial design company (IDEO).
In 20/0/2, KLOC won the top ten brands of range hoods in China in the brand evaluation of household appliances in China.
2. History of the development of range hoods in Tai Fang 1996 65438+ 10/8 Ningbo Tai Fang Kitchenware Co., Ltd. was established with an investment of 20 million yuan to establish the first production line with an annual output of 300,000 range hoods.
In July 2000, Tai Fang formally entered the integrated kitchen industry and established an integrated kitchen production line.
In 2000, the company entered the field of cookware. In May of 20001year, the fourth phase project of Tai Fang, a production base with an annual output of 300,000 medium and high-grade cookware, was successfully completed and put into use.
In 200 1 year, the company invested100000 yuan to establish the first production line of disinfection cabinets, with an annual output of150000 units.
In 2002, Tai Fang entered the field of gas water heaters, and its unique leading technologies such as "S9 safety", "W broadband heat exchange technology" and "intelligent water temperature positioning" provided users with more intimate water temperature control and more comfortable bathing experience.
On July 5, 2003, the construction of Tai Fang Outer Ring Industrial Park, covering an area of 158 mu, started. Outer Ring Industrial Park has become the production base of the whole kitchen and bathroom products in Tai Fang.
On July 15, 2005, Tai Fang Binhai Industrial Park broke ground; On September 6th, the groundbreaking ceremony was held in Tai Fang Binhai Industrial Park. Tai Fang Binhai Industrial Park will become an important base for carrying the grand goal of the second decade of Tai Fang.
At the end of 2007, microwave ovens and ovens in Tai Fang were officially launched, marking the birth of five series products in Tai Fang. Tai Fang microwave oven adopts "intelligent temperature control technology" and "circulating heat dissipation technology", and Mrs. oven has "eight-stage circulating baking technology", bringing more and better original food to consumers.
In 2008, Tai Fang moved into Tai Fang Binhai Industrial Park in Hangzhou Bay New Area, covering an area of more than 400 mu, where Tai Fang will continue to strive to become "the first brand of high-end embedded kitchen appliances in China".
In 2009, the world's first smoke-guiding and smoke-attaching range hood "Wind Cube" was the first embedded complete set design in China, and the six-piece set "Light and Shadow 6 Series" was the most designed cabinet electrical product in cooperation with the world's top industrial design company (IDEO).
In 20/0/2, KLOC won the top ten brands of range hoods in China in the brand evaluation of household appliances in China.
3. Tai Fang's brand culture and corporate culture are the thinking and behavior habits of a company and its employees.
A person's habits determine his fate, and the habits of an enterprise determine the fate of this enterprise. -Mao Zhongqun's culture is the soul of the enterprise, and the core idea in the enterprise culture is the soul of the enterprise culture.
Three ideas in corporate culture have cast the soul of Tai Fang. Tai Fang's mission-"Better Home", providing high-quality home products, advocating a tasteful lifestyle and making millions of families happier.
At the same time, the other party's pursuit of all material and spiritual happiness will make Fang Tairen's "big family" even better. Tai Fang's vision-"to be a new model of five-heart brand, a new model of employees' home, a new model of social responsibility and a new model of excellent management" has four meanings, namely, to be a model of high-end brand, a model of excellent management, a model of excellent employers and a model of responsibility (hereinafter referred to as "four models").
Tai Fang's core values-"personality, enterprise products and product integration" are firmly believed that as an enterprise pursuing Excellence, it should not only provide customers with world-class products and services, but also actively undertake social responsibilities and be an excellent corporate citizen. At the same time, Tai also requires employees to become useful talents with both ability and political integrity and grow together with the enterprise. These three complement each other and are indispensable.
In the "three products", "character" is the first, and "character" includes four aspects: traditional virtue (benevolence, courtesy and wisdom), professional ethics, Tai Fang spirit and professional ability. As a company driven by mission, vision and core values, all the work of Tai Fang is closely focused on mission, vision and core values.
Tai Fang culture is the result of twenty years' struggle of all Tai Fang people, which in turn has played a positive role in promoting each other's development. Tai Fang's past success depends on the guidance of corporate culture, while Tai Fang's future success still needs to better strengthen the construction of corporate culture and give full play to its role.
4. What is the brand introduction of Tai Fang based on 1996? Since its establishment, the company has been focusing on the research and development and manufacturing of high-end embedded kitchen appliances and integrated kitchen products, and is committed to providing embedded kitchen appliances with leading design, humanized kitchen technology and reliable quality for people pursuing high-quality life.
Tai Fang has always adhered to the strategic positioning of "specialization, high grade and high quality", and its brand strength has been continuously improved. "Tai Fang" has been rated as a well-known trademark in China and a famous brand in China for four consecutive years, ranking first in the same industry among the "Top 500 Most Valuable Brands in China".
In the "2008 China Consumers' Ideal Brand Survey" conducted by a third party, Tai Fang won the title of "2008 China Consumers' First Ideal Brand", ranking first in the industry in terms of brand awareness, loyalty and pre-order rate, and its share in the high-end market reached over 30%. Although the history of Tai Fang brand is not long, it has become a national brand in the field of household appliances by virtue of its own development. Consumers can enjoy their brand advantages and specific technical advantages.
5. Do you know Tai Fang? Tai Fang was established in 1996. Since its establishment, it has been focusing on the research and development and manufacturing of high-end embedded kitchen appliances and integrated kitchen products, and is committed to providing embedded kitchen appliances with leading design, humanized kitchen technology and reliable quality for people pursuing high-quality life.
Now it has become the first brand in China's mid-to-high-end kitchen appliances market, and its market share remains the first in the industry, and it has entered the global kitchen appliances market. Tai also founded the high-end integrated kitchen brand "Boqifang Taibai Kitchen" and the high-end domestic hot water system professional brand "Mibo Mibo".
Tai Fang was successively rated as "Top Ten Most Potential Trademarks in China", "Well-known Trademarks in China", "No.1 in the kitchen and bathroom industry of China", "Symbolic Brand in China", "Famous Brand in China" and "No.1 Ideal Brand for Consumers in China in 2008". In 2008, the brand value evaluation was RMB 42,665,438+0 billion, ranking first in the China 500 most valuable brands industry for four consecutive years, far exceeding other brands in the industry and ranking first in the industry. In the field of kitchen in China, Tai Fang has more than 300 top-level patented technologies, including invention patents 1 1.
Tai Fang has the largest number of patent applications in the kitchen industry, and the number of patent applications has increased by more than 100% year by year. The company undertook one of the first and only major projects of the 11th Five-Year National Science and Technology Support Plan led by private enterprises, namely "Pollution Control of Kitchen and Bathroom and Improvement of Environmental Function".
In mid-2008, Tai Fang won the Science and Technology Progress Award of China Light Industry Federation, the 5th China Enterprise Product Innovation Design Award and the German IF Global Industry Oscar Award. It was rated as "national key high-tech enterprise" and the first "national recognized enterprise technology center" in the kitchen appliance industry. It is worth mentioning that disinfection cabinet 04C stands out from more than 3,000 works from 49 countries. With its excellent quality and design, it won the international authoritative industrial design award-2009 German Red Dot Award, which was recognized by the international industrial design community.
Tai Fang is determined to become a respected world-class enterprise, constantly providing newer and better kitchen culture and lifestyle for mankind, and making every effort to make home feel better; At the same time, employees can realize their life dreams, so that society can get great feedback and shareholders and partners can fully benefit. Tai Fang pursues the integration of individuality, enterprise products and products. Tai Fang not only provides customers with high-quality products and services, but also requires itself to have high-grade enterprise products and personality.
In 2008, the company moved into Binhai Industrial Park in Hangzhou Bay New Area, covering an area of more than 400 mu. Tai Fang will open a new chapter and move towards the grand vision of "becoming a respected world-class enterprise". [Edit this paragraph] Development course199665438+1October 18. Ningbo Tai Fang Kitchen Ware Co., Ltd. was established, and invested 20 million yuan to establish the first production line with an annual output of 300,000 sets of range hoods.
In July 2000, Tai Fang formally entered the integrated kitchen industry and established an integrated kitchen production line. In 2000, the company entered the field of cookware. In May of 20001year, the fourth phase project of Tai Fang, a production base with an annual output of 300,000 medium and high-grade cookware, was successfully completed and put into use.
In 200 1 year, the company invested100000 yuan to establish the first production line of disinfection cabinets, with an annual output of150000 units. On July 5, 2003, the construction of Tai Fang Outer Ring Industrial Park, covering an area of 158 mu, started.
Outer Ring Industrial Park has become the production base of the whole kitchen and bathroom products in Tai Fang. On July 15, 2005, Tai Fang Binhai Industrial Park broke ground; On September 6th, the groundbreaking ceremony was held in Tai Fang Binhai Industrial Park.
Tai Fang Binhai Industrial Park will become an important base for carrying the grand goal of the second decade of Tai Fang. "Tai Fang" trademark is a well-known trademark in China and a famous trademark in China.
In the list of "China 500 Most Valuable Brands" released by "World Brand Lab" in June 2007, Tai Fang ranked first in the same industry with a brand value of 3.862 billion. The special brand research commissioned by South China International (RI), a third-party market research company, shows: "In the mid-to-high-end kitchen appliance market, Tai Fang has accumulated great advantages in brand awareness and is also the first choice brand for consumers."
Brand awareness first, brand loyalty first, brand pre-order rate first, high-end market share first (above 30%) ... With humanized professional kitchen technology, fashionable appearance design, excellent quality and perfect service system, Tai Fang has become the spokesperson of China kitchen culture, the advocate of new life concept and the "kitchen expert" in the eyes of consumers. 1995, the brand was named "Tai Fang", supplemented by the international English "fotile", and Tai Fang was officially born; 1998 65438+ 10, Tai Fang invited the famous Hong Kong host "Tai Fang" (Lisa, Ren Fang) to endorse the brand, creating a classic case of China advertising with the trinity of products, celebrities and enterprises; The slogan "there is a good cooking method, but there must be a good cooking method" spread all over the country, and it is still fresh in people's memory and caused a great sensation; In April, 2003, the company officially announced that it would change its brand name from "Tai Fang Kitchenware" to "Tai Fang Kitchen Expert", which further clarified the strategy of devoting itself to the kitchen field with the concept of "concentration, concentration and professionalism" and quickly established a deep impression of "Tai Fang = kitchen expert" among consumers. In June 2005, Tai Fang won the title of "China Famous Trademark" and "China Famous Trademark"; In July 2006, "World Brand Lab" published the list of "China 500 Most Valuable Brands", and Tai Fang ranked first in the same industry with a brand value of 3.235 billion. In June 2007, Tai Fang ranked first in the same industry for the fourth time with a brand value of 3.862 billion; In 2007, Tai Fang decided to take "the first brand of China (high-end) kitchen appliances" as the brand goal, and determined "professionally driving kitchen technology and being a leading kitchen appliance expert in technology and design" as the new development strategy of Tai Fang brand.
Brand connotation of Tai Fang: As a leading expert in the field of technology and kitchen appliances, Taifang has been committed to providing embedded kitchen appliances with leading design, humanized kitchen technology and reliable quality for people and families pursuing high-quality life, and strives to create a caring experience for users and realize their dream kitchen life. At the same time, Tai Fang is also actively advocating a kind of values: encouraging people to pay more attention to the balance between career and life while pursuing career success, leaving more time to take care of their families, enjoy life and be a real winner.