Second, if you don't study, your SEO will be ruined.
The gap between people lies not in IQ, but in thinking and learning. Many small partners who do SEO have to say that they are similar to waste. Although my words are ugly, they are not rough. Tell me, what are many SEO people doing now? Around the chain, around the assembly, holding an outdated method, playing happily every day, a new person came and passed this set on to others. The new person can only believe that he is obedient, deceiving himself and others. If you plan to play SEO like this, you might as well go home early to support the elderly. SEO is not like this, you can only blame it. Now many people who do SEO are either lazy or lazy.
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Earlier, based on the invincible principle of "content is king, external chain is king", what SEO people like to do most is to use all means to send content as external chain. Now many people who have studied SEO for many years are still doing this kind of thing. You are really behind the times. If you don't know what SEO can do besides posting content, then you really need to re-understand the SEO industry. "
SEO is a highly competitive and mixed industry. The reason for this is the following：
1. The entry threshold is low, and anyone can master some basic operations through training.
2. Search engine algorithms are updated quickly, and SEO concepts and technologies are updated almost every few years.
3. Various industries don't pay attention to SEO, don't understand the significance of website operation, and many bosses have changed careers.
4.SEO can be divided into replicable optimization and non-replicable optimization. The former is easy to learn, while the latter needs long-term practice and accumulation.
Ranking should not be an end, but a result. In other words, the right or wrong of writing content and sending external links depends on your attitude towards external links and content. If you try to use loopholes to get rankings, this opportunistic way will be punished by search engines. If you wholeheartedly help the search engine, it will be moved by your efforts and give you the ranking and weight you deserve.
What's wrong with the search engine? It is the user's problem.
The main function of search engine is to solve the problem of information, if you can help it solve this problem.
First, you can get a ranking. Second, you can get the user's traffic. Finally, this is an opportunity to guide users to transform.
SEO is not optimized for optimization. You should remember that "search engine algorithms are ever-changing, and the user experience is never out of date". So the answer to this question is natural, SEO comes from life and is higher than life!
This is also internet plus's time. If you want to move your business online, you need a carrier to display your products, or build a website platform, or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get traffic. Traffic is equivalent to customers in our traditional business. If a website wants to get traffic, it can't do without SEO optimization technology. SEO optimization technology is the technology to master the whole Internet traffic portal, and it is also a sharp weapon for our traditional enterprises to open up Internet channels. Therefore, if we want to play around internet plus, we must learn SEO technology. ?
Third, the core of SEO is Internet thinking.
The first connotation of "SEO" is "Internet thinking+". The first step for traditional enterprises to integrate into "internet plus" is to understand the Internet, so understanding Internet thinking is a basic start. What is Internet thinking? In the long-term development of internet business model, many internet companies have accumulated a large number of cases and data, which is enough for them to sum up a set of methodologies suitable for their own development. This methodology can be regarded as Internet thinking. Internet thinking is summed up by internet companies, which is more suitable for online business model, so it is not suitable for offline operation of traditional enterprises. "internet plus" requires traditional enterprises to understand Internet thinking first, and then explore new business models in combination with the actual situation.
Typical Internet thinking includes Lei Jun's seven-character formula of "concentration, extreme, reputation and quickness", as well as other Internet thinking such as ecological thinking, platform thinking, free thinking and cross-border thinking. It is these rich Internet thinking that constitute a wide variety of Internet business models. Internet thinking is like the standardized process of catering enterprises, which is characterized by rapid replication. However, Internet thinking is not everything. At present, more so-called "diaosi, fans, iteration" and other Internet thinking are based on product operation, commercial marketing and user service, and are not the concrete embodiment of business model.
In view of some misunderstandings about internet thinking recently, let me talk about my views.
1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode.
2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.
3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It is a bit sad that many people misappropriate Internet thinking without a deep understanding.
4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock and pancake fruit was vomited by most people, a large number of people used internet thinking to package, sell TV, sell buns, sell bathrooms, sell homes, etc., and some even wanted to transform a brothel with internet thinking! On the other hand, marketing with Internet thinking itself is to gain attention, attention and traffic, and traffic thinking itself is also an Internet thinking. So, how do you understand Internet thinking? It is also the nine thoughts of Nine Swords of Dugu that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking and cross-border thinking.
Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.
The real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as all the value chain links of R&D, production and marketing. The "value chain" of traditional commerce has been transformed into the "value ring" of the Internet age.
The "value circle" is user-centered, the strategy formulation and business model design should be user-centered, and the business development should be user-centered.
Both organizational design and corporate culture construction should be user-centered. The strategic layer, business layer and organization layer are all designed around the needs of end users and user experience. This is the "value ring" mode in the Internet era.
Among them, at the business level, the connection between the client and the supply chain forms a closed loop, which will continuously realize the dynamic transfer of value. Users feed back the demand to R&D and production, and R&D and production form products or services and then deliver them to the sales end, and the sales end forms a secondary cycle by contacting users. This "value ring" mode transformed from Internet thinking will have a far-reaching impact on traditional business ecology and business theory. The "value circle" requires us to pay close attention to users' needs, listen to users' feedback and respond in real time, which is the basis for enterprises to establish business models in the future.
So, how is Internet thinking distributed in this "value circle"?
First, the strategic level.
Main proposition: How to define industrial orientation? How to make a strategy? How to design a business model?
Typical thinking: user thinking, platform thinking and cross-border thinking.
Second, the business layer.
(1) Back end: product development and supply chain.
Main proposition: how to do business planning? How to do brand positioning and product design?
Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking.
Front-end: brand and product marketing
Main proposition: how to do brand communication and enterprise management? How to make business decisions?
User thinking, traffic thinking, social thinking, big data thinking
Third, the organizational layer.
Main proposition: How to design organizational structure and business process? How to build organizational culture? How to design the assessment mechanism?
Typical thinking: user thinking, social thinking, platform thinking and cross-border thinking.
Fourth, give it to friends who inspect the industry.
Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.
Our stress usually comes not from really heavy work, but from our lack of decompression ability. Lack of decompression ability is mostly due to distrust of others and boasting of perfectionism.
A distant plan that is not difficult to implement means that you don't want to implement it. There will be many tomorrows. People always like to say "I want to …", but they never put it into action. It seems that they think they have the ability to live forever and have an infinite future.
I hear people in their twenties and thirties say everywhere, "When I retire, I will ..." The word "I will" may be followed by buying a field, learning painting, learning pottery, practicing calligraphy, or taking a short trip ... According to my statistics, 80% is what he can do now by saving time spent on his mobile phone.
You may think that part-time job is to make money. In fact, work is the biggest and stupidest investment. What is the most precious thing in life? What is more precious than our youth? ! Many people complain that they are poor, have no money, want to do business and can't find funds. How ridiculous! In fact, you yourself.
It is a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. I would rather be wronged to help others and give your assets to your boss.
Think about it, who gave you a lot of money when you were born? Who is very well prepared and perfect before starting a business? After all, there are very few people born with golden spoons, but they are not rich for three generations, and many great achievements are created by ordinary people.
Plans can't keep up with changes, especially in this era of highly rapid information dissemination! I once asked a friend of mine why he didn't go to work. His answer is: "To be offensive, going out to work is simply a stupid waste of youth!" " "Why have you always been a wage earner?
Because you are content with the status quo! Because you have no courage, you are born timid and dare not choose another road! Because you don't have the courage to go forward and the spirit of surpassing yourself!
Although you wanted to change your life and your poor fate, you didn't do it because you didn't dare! You are afraid of losing, afraid of losing to poverty! In the end, you can't even think about it. You feel that you have worked hard and struggled. You were ambitious, but you achieved your expected results and gave up. You can only be a wage earner
Why are you always wage earners? Because you go with the flow, those who are close to the ink are black, do not make progress, do not pay money, and die for face! Because I am afraid of my parents, listen to my relatives, have no opinion, and dare not make a decision alone. You have traditional ideas, you just want to work to earn some money, get married and have children,
And then go through life and death, just like your parents. Because you are naturally fragile and slow-witted, you just want to do your work step by step.
. Because you want to do business without capital, you want to sit at home and wait for the sky to fall! Because you complain that there is no chance, you can't catch the opportunity when it comes, because you can't catch it! Because of poverty, I feel inferior! You chickened out, you dare not do anything! You only work for others!
You have no special skills, you have to use brute force! You are just like your parents, a vicious circle! Therefore, you will always be a working wage earner!
Many people want to seize the opportunity, but when they want to do something, they often give themselves many reasons to keep themselves in contradiction! continuously
Waste of time, waste of time. For example:
1, I have no eloquence-Wrong: No one is born good at talking, and it is impossible for a master speaker on the stage to speak at once. That's the result of countless drills behind them! You are good at swearing and complaining, but this eloquence is worthless. When others argue, you are full of comments, but you don't know how to reflect on yourself. If you practice hard, do you still say that you have no eloquence today?
2. I have no money-wrong: it's not that I have no money, it's that I have no brains to make money. How many years have you worked, and you have no money? Yes, but it has been spent. Spend it on things that have no return on investment. Spending on eating, drinking and having fun, or the savings have depreciated, the value has not been maximized, and the money cannot make ends meet. Being a moonlight clan every month goes on and on, without foresight, and being a monk to ring the bell every day to muddle along.
3. I don't have the ability-Wrong: If you don't give yourself a chance to exercise, who is born with the ability? Become a social elite after graduation? Success as soon as you start a business? When others study hard, accumulate hard and try their best, you will feel bored if you only do a little every day. After learning something, I feel boring. After reading a few pages, I don't want to read it, telling myself and others that I am not interested in learning. Then I spent most of my life doing nothing and complaining that God didn't give me a chance. Ability is hard to come by. If you don't work hard to have the ability, a genius will become a fool. But as long as you work hard, you can become an elite no matter how stupid you are.
4, I don't have time-wrong: a lot of time, but a lot of waste! Others are full, you are watching TV, others are studying hard, and you are playing games to entertain yourself. In short, time means feeling a lot, and you are getting bored. When others make money, they envy others, don't learn from others, seize the time to create value, and be ignorant all day.
5. I'm not in the mood-wrong: play when I'm in a good mood, drink at home when I'm in a bad mood, go shopping when I'm in a good mood, play games when I'm in a bad mood, enjoy it when I'm in a good mood, and go to bed when I'm in a bad mood. Good mood is the same, but I just don't do business.
6. I'm not interested-Wrong: What is interest? Everyone is interested in eating, drinking and having fun. Without achievement, there is no fun! Enjoy a life without money! What are your interests? Are you interested in going out to travel and coming back to Moonlight, going out to karaoke and coming back with an empty wallet, and going out shopping and coming back miserable ... Are you interested in work? Are you interested in crowding the bus? Are you interested in signing in at work and punching out at work? I need a lot of money at home. Are you interested? Are you interested in borrowing money or not? People who sell rat poison are interested in rat poison ...?
7, I think-wrong: think about it, it may become, don't do it, I don't want to! I don't want to work all day, so let's start tomorrow! On second thought, forget it, it's not easy to earn this money! No, no, it's not easy to earn money by working. You can't give up the opportunity! Oh, it's getting dark, let's talk about it tomorrow! Then the next day, because of the above 12345 point, because I thought about it and continued the cycle, I finally couldn't decide. Hesitant, delayed a lot of time, still nothing.
There is a saying: "Poor people must have something hateful!" It's not that you don't have a chance in life, but that you don't strive for and grasp it! Too many excuses, too many reasons! Those who strive for it will try their best to fight for it, and they will try their best without spending a penny! Those who don't fight for it can't move, can't make a fortune, and may be defeated. This is the lack of mobility!
When you are poor, stay at home less and stay outside more.
If you have money, stay at home more and stay outside less.
When you are poor, you should spend money on others; If you have money, you should spend it on yourself. Many people have done handstands.