Anyone who uses cheating or suspicious methods can be called black hat SEO. Such as spam links, hidden web pages, bridge pages, keyword stuffing, etc. The editor does not recommend learning black hat. Black hat SEO is as good as black hat SEO, and the same goes for white hat SEO. For a normal commercial website and most personal websites, good content, normal optimization, and paying attention to user experience are the road to success. If you want to learn white hat, then you can come here to pick up the skirt. The middle of 425 is 571 and the end is 206. You can find us by connecting the numbers. If you don’t really want to learn white hat, don’t join. Typical black hat search engine optimization uses programs to grab a large number of search results from other categories or search engines to make web pages, and then puts Google Adsense on these web pages. The number of these web pages is not hundreds or thousands, but tens of thousands or hundreds of thousands. So even if most web pages are not ranked high, because of the huge number of web pages, users will still enter the website and click on Google Adsense ads.
Blog cheating
BLOG is a very interactive tool. In recent years, the rise of blogs has become a new link-making paradise for black hat SEO.
1. BLOG mass posting cheating: Some common BLOG programs in China are: wordpress, ZBLOG, PJBLOG, Bo-blog. In the early days of ZBLOG and PJBLOG, developers lacked understanding of SEO. ZBLOG and PJBLOG once became places frequented by black hat SEOs. The Bo-blog blog program seems to still give black hat SEO a chance to take advantage.
2. BLOG group cheating: BLOG group cheating is to apply for a large number of BLOG accounts through programs or artificial means. Then, by publishing some articles with keyword links, use these links to promote the search engine rankings of the keywords.
3. BLOG hidden link cheating: Cheaters provide free blog styles (Free Template) and add hidden links (Hide Links) to the style file to increase website hidden links and improve search engine rankings. Purpose.
Page jump
Use Javascript or other technologies to allow users to quickly jump to another page after reaching the page.
Stealing page replacement
This is a highly optimized web page designed for SEO. When the website obtains the ideal ranking, it replaces the optimized page with a normal page.
Bridge page
Create an optimized page specifically for a certain keyword, pointing or redirecting the link to the target page, and the bridge page itself has no actual content, it is only for search engines Just keyword stuffing. [3]
Guestbook group posting
Using guestbook group posting software, you can automatically publish your own keyword URLs and quickly increase external links in a short period of time.
Link factory
"Link factory" (also known as "mass link mechanism") refers to a network system composed of a large number of cross-links to web pages. These pages may originate from the same domain or multiple different domains, or even from different servers. After a site joins such a "link factory", on the one hand, it can get links from all web pages in the system, and in exchange, it needs to "dedicate" its own links. This method can improve the link score, thereby achieving the intervention link score. purpose.
Hidden links
Hidden links are generally used by SEOs on client websites to connect to their own website or other clients' websites by using hidden links on their own client websites.
Fake links
Add links to JS code, frames or forms. Links in this way cannot be read by search engine spiders. Therefore, the link is only for human viewing and cannot be recognized by search engines at all.
Webpage hijacking
Webpage hijacking is what we often call Page Jacking. It is to copy other people's website content or the entire website, and then put it on your own website. This black hat SEO method is attractive to webmasters whose web pages are extremely lacking in content.
However, this approach is quite risky and even more shameful. The search engine's patented technology can determine that the copied web page or website is not original based on multiple factors and will not include it.
Website mirroring
The act of deceiving search engines into indexing the same site or page multiple times by copying the entire website or part of the webpage content and assigning it to different domain names and servers. This is why some websites state that unauthorized website mirroring is prohibited. The two websites are exactly the same. If the similarity is too high, your own website will be affected. [4]
Address redirection
302 redirect: 302 represents Temporarily Moved. In the past few years, many Black Hat SEOs have widely used this technology to cheat. , all major search engines have stepped up their crackdowns. Even if a website is not spam objectively, it can easily be misjudged as spam by search engines and punished. Everyone must have had this experience. When you search for a certain website, it becomes another website. This is mainly achieved through jump technology, which often jumps to a profitable page.
Hang a black link
Scan the weak passwords and vulnerabilities of FTP or server, then hack the website and hang the link. This is an illegal method, and I despise these SEOers. There are many such people in China. These can be discovered with the help of the SeoQuake plug-in.
The cloaking method
The cloaking method simply means that the webmaster uses two different versions of the webpage to achieve the optimal effect. One version is only for search engines to see, and one version is for you to see. Search engines say such practices are illegal if the version of a website provided to search engines does not faithfully reflect the actual content contained on the web page. If discovered, the site will be permanently removed from search engine lists.
Keyword stacking
When optimizing keywords, many webmasters stack a large number of keywords to make search engines think that the web page is relevant. Keyword stacking technology uses a long list of Repeated keywords to fool search engines. In fact, these keywords are sometimes related to the content of the web page, and sometimes they are not related to the content of the web page. This approach rarely works, and it's unlikely to push a website's ranking to a high level in a short or long time.
PR hijacking
The method of PR hijacking is to use jumps. Generally, when search engines handle 301 and 302 redirects, they treat the target URL as the URL that should actually be included. Of course there are exceptions, but in most cases this is how it is handled. So if you do a 301 or 302 jump from domain name A to domain name B, and the PR value of domain name B is relatively high, domain name A will also display the PR value of domain name B after the PR is updated. The simplest thing is to first do a 301 or 302 jump to domain name B with high PR. After the PR is updated, immediately cancel the redirection and obtain the same PR value as station B. This fake PR display value will be maintained until at least the next PR update.
Subtle text
Many search engine optimizers understand that hidden text may be punished, so they expose the originally hidden text in subtle fonts. Subtle text is even using tiny fonts to write sentences with keywords in an inconspicuous place on the web page. Generally, these texts are placed at the top or bottom of the web page. Although the color of these text is not the same as the background color like hidden text, it often appears in a very similar color.
Hidden page
Some web pages use programs or scripts to detect whether the visitor is a search engine or an ordinary user. If it is a search engine, the web page returns an optimized version of the web page. If the visitor is an ordinary person, a different version will be returned. This type of cheating is usually not detectable by users. Because once your browser looks at this web page, whether it is on the page or in the HTML source file, what you get is already a different version than what the search engine sees. The way to detect it is to look at a snapshot of this web page.
Hidden text
Hidden text (hidden text) is to put text containing keywords in the HTML file of the web page, but these words cannot be seen by the user and can only be Search engines see it. There can be several forms, such as text in ultra-small font size, text in the same color as the background, text placed in comment tags, text placed in table input tags, text placed on an invisible layer through a style sheet etc.
Bridge pages
Bridge pages [3] (doorway pages) are usually software that automatically generates a large number of web pages containing keywords, and then automatically redirects from these web pages to the home page. The purpose is to hope that these bridge pages targeting different keywords will get good rankings in search engines. When the user clicks on the search result, it will automatically go to the homepage. Sometimes a link to the home page is placed on the bridge page without automatically redirecting.