This German pauper named Levi Strauss who came to the United States to make a name for himself changed the way the entire world dresses
Did jeans be invented by the Germans? It's really like this - this man's name is Levi Strauss. He was a pauper from Germany who came to the United States to make a career in the world.
When Levi Strauss went to the United States at the age of 18, he never imagined that he would become the inventor of the most successful clothing in the world. He was just a poor young man from the small town of Budenheim in northern Bavaria. His father was a street vendor, and his income was barely enough to support his family.
After his father died, Levi went to San Francisco, USA. He first opened a department store there to provide small groceries, fabrics, etc. to the gold diggers. That was in 1850.
There is not much money to be made from this small shop. Levy quickly observed a problem: gold diggers and miners needed sturdy pants. So he invented trousers sewn from a strong fabric. However, this fabric is strong, but the seams often fall apart. So he began to consult relevant experts.
According to Ms. Ropert, the director of the Levi Strauss Museum in Budenheim, his hometown, at that time one of Levi’s customers was a tailor. The tailor came up with an idea: why not use rivets to reinforce those tough spots on the pants?
This kind of rivet pants became an instant hit and became very popular. But the tailor had no money to apply for a patent. At this time, Levi joined in, and the two applied for a patent together. Thus, jeans were born. At that time, these pants were not blue, but brown with a waist-high waist and suspenders on them.
At this time, a new kind of cloth suddenly arrived from Nimes, France. It was rough and strong and dyed dark blue. The name of this material is nim blue.
The new technology combined with the new fabric was an instant success. Jacob Davis, the tailor who invented the rivet method, first cut the material himself and then gave it to some seamstresses and housewives to sew in their own homes. But due to the astonishingly high demand, it didn't take long before two factories came into being, and jeans entered the stage of professional production.
In the beginning, jeans were purely work pants, worn by all those who did hard labor in the American Great West: gold diggers, cowboys, farmers. Much later, specifically, not until the 1930s, did things change.
It was an era of great world economic crisis. Many wealthy Americans can no longer afford expensive European tours, so they seek the nearer, far away, and come to the American West to experience the long-famous rough world. From there they took the jeans home as souvenirs. From then on, it didn’t take long for jeans to start appearing in fashion magazines and fashion boutiques. This is how jeans evolved from work pants to casual pants.
All of this can be seen at the Levi Strauss Museum in the German town of Budenheim: from how Levi went to the United States to the production of today’s jeans, dozens of Different styles from year to year. This is a unique chapter in the history of modern clothing.
That's a bit strange. Other costumes come and go, and every year has its own fashion. But jeans are here to stay. What's the reason? People think that: practicality, beauty, beautiful hip wrapping, and youthful wearing spirit are the reasons why it is so popular.
When Levi Strauss died in 1902, he divided his corporate empire among his four nephews. The company was already worth millions. Today, Levi's denim clothing has more than 30,000 sales stores around the world. When the young Levi Strauss traveled across the ocean to survive, he never had such a dream.