Hello, yes. Market analysts say that Blue Cursor is the leading variety of metaverse concepts in the market in the near future. The company originally focused on digital media marketing services. Currently, the company announces its detailed progress in the Metaverse on an interactive platform to provide more fundamental support for the market.
On December 10, the market focus product BlueFocus posted 32 interactions on the investor interaction platform, explaining to investors the company’s current layout in the Metaverse. According to the content of the platform, the company currently has a number of metaverse-related businesses under development. In the future, it will focus on creating virtual human IP and virtual space; at the same time, the company is negotiating with Blue Label's corporate customers for executive virtual human avatar business. In addition, the virtual live broadcast room project jointly developed by BlueFocus and Alibaba Damo Academy has entered the implementation stage.
BlueFocus
BlueFocus is a data technology company that empowers enterprises with intelligent operations in the era of big data and social networks. Its business involves marketing services, digital advertising and international business. , the service content covers marketing communication and smart operations based on data technology, and the service area covers major markets around the world. BlueFocus was established in July 1996 and is headquartered in Beijing with 23 regional offices across the country. For more than 20 years, with the business philosophy of "professionalism and execution", we have provided professional services to customers, starting from the direct effects of media communication and on-site activities, to influencing the target audience's cognition, opinions and attitudes, to ultimately promoting the enterprise The improvement of brand image and increase in sales help customers achieve competitive advantage and business success step by step. It is under the guidance of this concept that BlueFocus has risen and prospered, developing from the IT field to telecommunications, automobiles, finance, medical care, fast moving consumer goods, government and non-profit organizations, and from central cities such as Beijing, Shanghai and Guangzhou to Nationwide.
The company signed a strategic cooperation agreement with the popular Qitian and its subsidiary Qile Wuxing. The two parties will jointly promote the application expansion and commercialization projects of XR experience in key industries. According to promotional materials, Qitian is an XR immersive experience solution company whose shareholders include Zhang Yimou, AVIC Trust, and Xiaomi. Qile Wuxian is a technology company focusing on XR high-simulation simulation.
Metaverse
The Metaverse is a new Internet application and social form that integrates virtual and real technologies and is created by integrating a variety of new technologies. It is linked and created through the use of scientific and technological means. A virtual world that maps and interacts with the real world, a digital living space with a new social system.
The Metaverse is essentially a process of virtualization and digitization of the real world, which requires a large number of transformations in content production, economic systems, user experience, and physical world content. However, the development of the Metaverse is gradual. It is finally formed by the continuous integration and evolution of many tools and platforms, supported by the most shared infrastructure, standards and protocols. [23] It provides an immersive experience based on extended reality technology, generates a mirror of the real world based on digital twin technology, builds an economic system based on blockchain technology, and closely integrates the virtual world and the real world in the economic system, social system, and identity system. , and allows each user to perform content production and world editing.