It seems that overnight, * * * bicycles have spread all over the streets of four major cities in China, and it has also become the new favorite of capital investment. On November 22nd, mobike and Xiaolan Bicycle announced the start of operation in Shenzhen on the same day.
I can't remember exactly when it started. The upsurge of * * * enjoying the economy came to my face, and the momentum was surging. * * * After enjoying the melee of cars, Didi outshines others. The battlefield has also shifted from cars to the light life of cycling. After mobike, ofo and Xiaoming bicycles were implemented one after another, they also affected people's lives to some extent. We can really see the dazzling yellow car on campus and the red mobike with a strong sense of fashion on the highway.
ofo was established on December, 214
ofo * * * enjoys bicycles, an Internet company focusing on bicycles and intelligent hardware, creating a brand-new mode of * * * enjoying travel, a product of Beijing Sanding Network Technology Co., Ltd.
Advantages of ofo:
1. The founder of ofo, Dai Wei, is a member of Peking University Bicycle Association. He can start from the pain point and solve the problems faced by students in the first time, which is a unique advantage for his positioning of "campus transportation instead of walking";
2. The car is light and easy to ride;
3. The construction cost is low, ofo is 2-3 yuan per vehicle;
4. it's convenient to stop and take, and you can take it when you stop. Especially in the closed space of campus, this advantage is more obvious. Students use relatively fixed scenes: canteens, libraries, dormitories, teaching buildings and other places. As long as vehicles are placed in these places, vehicles will quickly form local network effects with the changes of users' needs.
on the evening of October 9th, ofo announced that it would enter the "ofo 3." era. For the first time, ofo would step out of the campus market that it has been focusing on, open it to "non-teachers and students" users, and launch a head-on fight with mobike.
mobike was founded in January, 215
mobike, whose English name is Mobike, is an Internet short-distance travel solution developed by Beijing mobike Technology Co., Ltd., and it is an intelligent hardware with no pile to borrow and return the car. On April 22, 216, Beijing mobike Technology Co., Ltd. held a press conference in Shanghai, officially announcing the landing of mobike Service in Shencheng. Give "a gift" to Earth Day by advocating green travel
Advantages of mobike:
1. Hu Weiwei, the founder of mobike, is a senior auto media person who once founded GeekCar Geek Car, and Wang Xiaofeng, the CEO, was the general manager of Uber China Shanghai, with rich experience;
2. mobike designs and produces its own vehicles, which ensures better quality and reduces maintenance costs and links;
3. With GPS positioning system, users can easily find vehicles through the positioning system, and it is also convenient for maintenance personnel to find vehicles;
4. cool appearance, easy to identify, and protected by patent.
On October 19th, 216, mobike released a brand-new bicycle-mobike Qingqi in Beijing and Shanghai. Mobike Qingqi combines some traditional bicycle technologies and adopts a number of advanced technologies. This bicycle uses injection-molded one-piece tires made of special materials, so there is no need to worry about puncture and inflation. It is equipped with a high-quality KMC chain, which is not easy to fall off. Mobike Qingqi also installed a basket, which further improved the experience. In addition, mobike Qingqi started the solar panel charging technology, which ensured the stable and reliable operation of the smart lock.
Xiaoming Bicycle was founded on July, 216
Xiaoming Bicycle is a newly-established bicycle rental service brand, which started from the campus and then spread to high-density areas such as the core CBD.
Advantages of Xiaoming bicycle:
1. Later generations refer to the defects in the operation of mobike and ofo, and make targeted adjustments, including: Bluetooth function, which can unlock the QR code when it is destroyed; You can reserve a bicycle on the APP. After the reservation, the bicycle will be kept for 15 minutes without charge. To lock the car, you need to open the APP and click the end of the car before you can lock it. Users who need to continue to use the car after finishing can lock the car without clicking the end, and then continue to use Xiaoming bicycle;
2. Product advantages: Thanks to the R&D and production experience of Kailushi, the investor behind Xiaoming and the bicycle company of New Third Board;
3. Price advantage: adopt the mode of "low cost+high output+low price" to expand-use the car from .1 yuan
Set up time: August, 216
During the third world internet conference, QuickTo, a project of First Video, officially launched "bicycle without lock * * *" at the exhibition, and announced that it would enjoy the bicycle with the traditional bicycle factory.
Advantages of Fast Rabbit Travel:
1. Adhering to the concept of "making travel easier", Fast Rabbit Travel introduces a lock-free bicycle;
2. Simple and light, weighing only 13kg, much lighter than similar products;
3. product design: front and rear wheels with different diameters have small front wheel diameter, flexible turning and large rear wheel diameter, which makes cycling more efficient; An ingenious basket is designed at the beam, which can put some carry-on bags without affecting the riding comfort at all, and more importantly, it is safer to put items at this position;
4. We have reached a strategic cooperation with Flying Pigeon Group, which has a history of 8 years of research and development and manufacturing bicycles, with a monthly production capacity of 1, vehicles.
Youbai Bicycle was established on September, 216
Youbai Bicycle is an Internet short-distance travel solution developed by Shanghai Youyi Information Technology Co., Ltd., which is a start-up company focusing on the concept of * * * enjoying bicycles. It is committed to connecting a large number of government resources with insufficient market response and making improvements on parking piles and code scanning to unlock them.
Advantages of Youbai Bicycle:
1. Connecting to the government's stock bicycles is a natural advantage of Youbai;
2. The R&D design is undertaken by the permanent company, and the subsequent operation and maintenance is also completed by the original bicycle maintenance team in the city, which can greatly reduce the cost;
3. Putting strategy: Youbai thinks that he is standing on the "shoulder" of the existing bicycles in the market and putting the cars in areas with poor urban coverage. Among them, government public bicycles with piles will be put into the suburbs, while vehicles without piles will be put into areas with high traffic in the city center, connecting the points with high utilization rate into lines to form regional density.
establishment date of riding a bicycle: October, 216
Riding a bicycle is a rental platform for bicycles, and a new mode of enjoying bicycles through mobile internet is realized. Its first battlefield is Hangzhou. On November 3, 216, Hangzhou Internet Technology Co., Ltd. and Sesame Credit were released at the strategic conference held at the Intercontinental Hotel in Hangzhou. Cycling officially settled in Hangzhou, and it is planned to launch 1, vehicles in Hangzhou in the short term.
Advantages of riding a bicycle:
1. The biggest feature is that you can rent a car without a deposit by virtue of the credit of the renter, and the deposit can be exempted if the sesame credit score is above 75;
2. Although it uses explosion-proof tires, it is not as heavy and light as expected, and it is easy to turn and flexible to brake.
3. The car is independently researched and developed by the enterprise, which can reach the standard of no manual maintenance under five years of normal use.
On November 3, 216, the Pre-A round of financing was completed by "Riding Bai", and the amount and investors were not disclosed.
*** enjoys the bicycle war, behind which are the disputes between Internet giants and investment institutions such as Didi, Tencent and Ali. In addition, there are well-known bicycle brands such as Forever, Flying Pigeon and Kailushi. Why does everyone want to share a piece of the bicycle market? Xiaobian analysis has the following reasons:
1. Large number of users;
2. Bicycle app is a high-frequency product;
3. Users who use the * * * Bicycle app are all users who have the ability to pay, and they are the user groups who are eager for all advertisements.
Therefore, bicycle apps don't have to rely on bicycle rental to make a profit, and companies chasing the bicycle market are even more intoxicated.