In this era where information is increasingly interconnected and integrated, our lives are undergoing earth-shaking changes all the time. The most intuitive feeling is that everything is fast, communication is fast, concepts are updated quickly, and technology iteration is also fast. . So how did the root of Kuai come about? On the one hand, there is a massive explosion of information, and on the other hand, there is the emergence of a large number of information dissemination platforms. This gave birth to today's new era - the self-media era
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In today’s world, everyone is eager to fully express their opinions and let more people know themselves. Everyone is a living source of information; and thanks to various information distribution channels, The emergence of the Internet has made it very simple for everyone to express themselves, and has allowed the self-media industry to further prosper.
As for the question raised by the question whether there are more advantages or disadvantages in doing self-media, I am going to talk about the advantages and disadvantages of doing self-media from the perspective of self-media entrepreneurship.
In today’s business society, productivity has been greatly liberated, consumption has exploded, and entrepreneurial opportunities are everywhere. But when it comes to self-media entrepreneurship, I think the advantages outweigh the disadvantages. The advantages mainly include several aspects
1. Self-media is a major trend in the information society
With the increasing development of science and technology, especially the commercial use of 5G, the speed of information dissemination is getting faster and faster. , the cost is getting lower and lower, and the direct effect is to make communication between people easier and more frequent. People are both absorbers and creators of information. With the support of such technology, it is very common for individuals to become media. There are 7 billion people in the world, and the demand for information is so huge. So The prospects for self-media entrepreneurship are naturally very broad.
2. The investment in self-media entrepreneurship is not large
We-media is essentially a cultural industry, engaged in the creation and output of ideas and consciousness, so it is a virtual industry , which results in low investment. You can start a business with the simplest smartphone and a data card, or you can start a business with a computer and a broadband of 100 yuan a month. It can be said that this is currently the lowest Cost of starting a business.
3. We media allows you to do what you like
Now is an era that advocates individuality and freedom. Many people hope to go to work easily and make money doing what they like.
This was still the exclusive domain of celebrities 10 years ago. Now with the help of the self-media wave, many people can do what they like and solve their own life needs. For example, if you like dancing, you can create a dance media account and buy dance supplies easily; if you know how to put on lipstick, you can create an account to teach people how to put on makeup, and sell the lipstick. Because this is an era of attention economy. If you can attract others and influence others, people will pay for you.
4. Self-media is not just a joke, it can also become bigger
Although self-media started with one person, a mobile phone and a phone card, it is a way to make it bigger. In large industries, when your fans reach more than 50,000, you can specialize in self-media; when you reach more than 100,000, you can not only work at home, but can work while traveling; when you reach more than 300,000, you can hire a professional team to create content. ; To reach more than 1 million, you only need to show your face; with more than 10 million fans, you can create content (virtual) and e-commerce (physical), and the number of teams can reach dozens or hundreds of people. Moreover, self-media is an industry that requires accumulation. In addition to the accumulation of fans, there is also the accumulation of popularity and weight. It can keep a customer in your bag. These are characteristics that traditional industries do not have.
5. There are many opportunities for self-media entrepreneurship
The country has been promoting mass entrepreneurship in the past few years. It can be said that the emergence of self-media has brought mass entrepreneurship one step closer and achieved a larger group. The dream of employment where people can make the most of their talents. In particular, major self-media platforms provide strong support to entrepreneurs, from traffic support to cash subsidies, from prize writing to offline interactive conferences, to all low-cost, zero-start self-media creators, regardless of article creation or video creation. The help is great, and there are naturally many opportunities.
Since there is no financial threshold or academic qualification threshold for self-media entrepreneurship, whether you are an organization or an individual, you can use it as a preferred way to start a business. It can be said that the advantages are very obvious. So, are there no disadvantages to starting a self-media business? No, at present, self-media entrepreneurship also has two major disadvantages
Disadvantage one: fierce competition in self-media entrepreneurship
Since the threshold for self-media entrepreneurship is not high, the number of people entering the industry It is also very large. It is conservatively estimated that the number of employees currently reaches 15 million. A large number of people have entered self-media, which has led to a large increase in the number of works in the industry, and cash subsidies and advertising sharing have been diluted. In other words, the earlier you enter, the more opportunities you will have, and it will be relatively more difficult for late entrants.
Persistence is very important. If you persist until the end, the opportunity will be yours!
Disadvantage 2: High requirements for self-media entrepreneurship
Since self-media is a creative industry, it requires practitioners to have certain specialties, whether it is singing, dancing, playing, etc. You must have a little bit of knowledge in writing and hand-making, or have unique research on a certain industry. In other words, you either have talent or good looks. Especially with the influx of a large number of practitioners and the increase in the number of works, only higher-quality content will have a chance to be recommended if the audience is certain. In the later stage, it will be impossible to gain a foothold simply by moving and copying. Therefore, to engage in this industry, you also need to have certain advantages.
Strictly speaking, there are no absolute advantages and disadvantages in starting a business in any industry, and the advantages and disadvantages can also be transformed into each other. But remember that persistence and hard work are the key to self-media entrepreneurship. Persistence can surpass competitors and go further; hard work can surpass yourself and do better, which will be good for your self-media