3 1. After determining the user's needs and product positioning, it is necessary to expand the quality function to ensure the product from design to production. Which of the following four stages of quality function development is the correct process: (d)
A. product planning process planning B. production planning process planning C. production planning product planning D. product planning part configuration product planning process planning production planning part configuration production planning
32. In the process of pursuing innovation, we should pay attention to customers' necessary needs, one-dimensional needs and pleasing needs when understanding users' needs. Which of the following statements is incorrect: (b) A. The spacious and expensive cars required by senior managers are necessary to meet the needs of users. B. the acceleration and braking performance of advanced cars are the necessary requirements of users. C. The advanced ultrasonic assisted parking system and seat massage function of the advanced car are pleasing requirements. D. the brand difference of advanced cars is to meet the needs of users.
Second, multiple choice questions
1. Which of the following aspects is the contribution of innovation to gaining competitive advantage: (ABCD)
A. Enhance new product development capability B. Enhance technical capability and create advanced manufacturing advantages C. Enhance service capability and win sustainable competitive advantage D. Enhance the dynamic ability of the organization to adapt to environmental changes and build strategic development advantages E. Enhance brand benefits.
2. Which of the following is true (ABCD) when describing the innovation capability at the organizational level?
A. Technology introduction ability B. Technology innovation ability C. Technology absorption ability D. Technology detection ability E. Technology circulation ability
3. What factors will affect the result of innovation in the process of innovation: (ABCD)
A. Social factors B. Political factors C. Market factors D. Technical factors E. Personnel factors
4. Which of the following is the index system for evaluating innovation ability: (ABCD)
A. Innovative quality B. Innovative skills C. Innovative atmosphere D. Innovative achievements E. Innovative knowledge
5. Which of the following aspects constitute the elements of innovation quality: (AB)
A. Market awareness B. Innovative personality C. Learning ability D. Intellectual property application ability E. Competitive awareness
6. Which of the following are the elements of innovative skills: (CD)
A. Market awareness B. Innovative personality C. Learning ability D. Intellectual property application ability E. Competitive awareness
7. Why is the cultivation of innovation ability the focus of management and development of professional and technical personnel? (ABCD)
A. the cultivation of professional and technical personnel's innovative ability and the winning strategy of developing enterprises' sustainable innovation B. the core element of modern enterprises' sustainable development is the management and development system of professional and technical personnel based on innovative ability C. the company's value and competitiveness are created by employees who master and apply knowledge, and the company's success in innovation can not be separated from the contribution of professional and technical personnel D. training professional and technical personnel in enterprises can bring considerable performance development to enterprises E. professional and technical personnel are the most important resources for enterprise development.
8. Which of the following aspects is the premise of establishing a good psychological contract: (BCD)
A. emphasize the macro-system characteristics of enterprises. B. understand the demand characteristics of professional and technical personnel. C. implement property rights incentives. D. pay attention to the personality characteristics of professional and technical personnel. E. pay attention to effective communication mechanisms.
9, which of the following are the principles of professional and technical personnel innovation ability training: (ABDE)
A. Strategic principle B. Principle of integrating theory with practice C. Principle of seniority D. Principle of focusing on input and output E. Principle of combining all-round development with key improvement
10, successful enterprises are changing the traditional concept of talents and constantly catalyzing professional and technical personnel in technological innovation, which can be reflected in the following aspects: (ABCE)
A. Give play to the leading role of technological innovation B. Explore technological innovation and strengthen the use and management of talents C. Set up a management training center and prepare various training conditions D. Control the flow of talents E. Improve the entrepreneurial mechanism of professional and technical personnel and promote the maturity of applied technical personnel.
1 1. China enterprises should learn from foreign experience in the following aspects and re-train professional and technical personnel: (ABCDE)
A. Establish the use mechanism of enterprise-specific technical personnel B. Establish the incentive mechanism of enterprise-specific technical personnel's innovation ability C. Establish government policy orientation D. Establish the training mechanism of enterprise-specific technical personnel's innovation ability E. Establish government financial support.
12. Which of the following contents is included in the 5P of the strategy: (ABDE)
A. perspective B. strategy (strategy) C. human resources (personnel) D. mode E. plan
13. Organizations that choose leading innovation strategies usually have strong information capabilities. Who is willing to accept risks and challenges (ABCDE)?
A. employees B. top management C. R&D team D. marketing department E. technology department
14, the new technology in the leading innovation strategy should have: (ABCD)
A. resulting in cost or differentiated advantages B. copying by means of patents, proprietary technology, exclusive right to use trademarks, etc. Be imitated by other organizations C. Have a lasting competitive advantage D. Improve the whole industrial structure D. Enhance the overall innovation consciousness of enterprises.
15, the characteristics of Microsoft's leading strategy are: (ABDE)
A. Products with strong competitiveness B. Maintain the leading position at the forefront of technology C. Race against time to bring new products to market D. Let employees own shares in the company E. Cultivate employees' innovative consciousness.
16. In the book Creativity at Work, creativity is divided into four modes: (ACDE)
A. Incubate and shape B. Organizational leadership C. Imagination D. Promotion E. Investment type
17. In the preparation stage, we should find problems, select problems, evaluate problems and consciously accumulate knowledge. The main contents of this stage include: (ABDE)
A. Digest materials B. Collect data and information C. Cultivate and spark ideas D. Accumulate various schemes through ideological assumptions B. Digest materials
18. In the verification stage, the innovation subject must have the following excellent characteristics: (ABC)
A. Self-confidence B. Courage C. Strong perseverance D. Sense of humor E. Compassion
19. Which of the following options is the factor that affects the creation environment: (BCD)
A. Cognitive style characteristics B. Organizational innovation atmosphere C. Team innovation atmosphere D. Task characteristics E. IQ and EQ
20. The leadership style that helps to stimulate creativity should be: (ABC)
A. encourage employees' creative work in a timely manner. B. appropriately authorize C. build a clear development vision. D. closely monitor employees' behavior. E. require employees to abide by strict rules and instructions.
2 1. Which of the following aspects is the main factor of team creativity of knowledge-based teams: (ABCDE)
A. Team members B. Team building C. Team atmosphere D. Task level E. Team leadership
22. The characteristics of an excellent knowledge team manager are: (ABDE)
A. Full authorization and democratic management B. Committed to cultivating the technical skills and interpersonal skills of team members C. Managing through power D. Consciously selecting members with innovative skills E. Having high self-management ability.
23. Which of the following options is the development feature of team creativity in General Motors: (ACDE)
A. Solution B. Selecting outstanding talents to cultivate their innovative skills C. Open organizational culture D. Consciously selecting members with innovative skills E. Creative seminar
24. The following situations belong to the same combination: (ABC)
A. Yuanyang hotpot B. red and blue ballpoint pen C. double socket D. blended wool E. music greeting card
Third, the judgment question
1. Innovation is an important source to cultivate core competitiveness and gain competitive advantage. (√)
2. From the point of view of management, organizational innovation, as a platform for technological innovation, promotes technological innovation and becomes the basis of sustainable development of enterprises. The key to improving organizational innovation and competitiveness. (×)
3. When distinguishing between technological innovation and related concepts, the biggest difference between technological innovation and invention, technology introduction and technological transformation lies in market-oriented work. (√)
4. Institutional innovation refers to introducing new institutional arrangements, including economic system innovation, economic system innovation and development model innovation. (√)
5. The four main functions of innovation are strategic positioning, marketing, research and development, production and organizational planning. (√)
6. Innovation ability is the combination of innovation subject's creative ability and innovation achievement commercialization ability, which is different from innovation quality, innovation ability and innovation skill. (√)
7. The degree of technology monopoly and market share are the embodiment of market competitive advantage and the guarantee of maximizing economic benefits. (√)
8. Paying attention to the future of the organization means grasping the existing resources and markets. (×)
9. As a key resource of organizations and personnel, innovation ability is strategic, persistent and difficult to imitate, so innovation ability is an important part of the core competitiveness of organizations. (√)
10, innovative professionals in the new era need to highlight a wide range of social foundations and creative labor values. (√)
1 1. The birth of the Internet makes it easier for individuals and groups to communicate with each other than ever before. Competition and cooperation are increasingly breaking through the boundaries of countries or regions, and the trend of globalization is irreversible. The circulation of innovative resources has shown the characteristics of networking and distribution. (√)
12, the innovation ability of professional and technical personnel is based on the internal integration of the knowledge structure, learning ability and creative skills of the innovation subject, which highlights the complexity and interdisciplinary nature of the knowledge structure of the innovation subject. (√)
13. Competition is the value in the era of knowledge economy. (×)
14, the measure of innovation achievements should be measured by cultural uniqueness and value appreciation. (×)
15, the core of innovation is creation, and creation cannot be separated from the protection and encouragement of intellectual property rights. (√)
16, the Quality of Work and Life (quality of work and life) means that all people in an organization have the right to influence decision-making and improve their work through open communication channels suitable for organizational goals, so that people have more sense of participation, higher job satisfaction and less mental stress. (√)
17, the incentive for professional and technical personnel is particularly unique, and material incentives come first. (×)
18, the function-based salary system is a kind of salary form based on post qualification system and salary point system, which pays employees according to their ability and performance, and embodies a set of brand-new values and practical methods within the organization. (√)
19, configuration of professional and technical personnel's innovation ability, including post configuration and ability organization configuration. (√)
20. On-the-job development is easy to cause great pressure on the enterprise production tasks of developers and is not recommended. (×)
2 1, the competition of enterprises is more manifested as the competition of technology, and the competition of technology is actually the competition of talents. (√)
22, professional and technical personnel at the beginning of innovation is the most critical link to confirm innovation opportunities, their strategic awareness and market awareness is an important basis for the success of innovation. (√)
23. From the perspective of risk management, innovation will bring new market value in the dynamic business environment, and it will certainly bring rich income and profits to enterprises. (×)
24, professional and technical personnel do not have the ability to predict the market, as long as we strengthen the core technology of enterprises can maintain a competitive advantage. (×)