Driven by globalization, the scale of global trade is expanding year by year, and the trade share of "Made in China" is more and more beyond the imagination of the world. Markets around the world are full of "Made in China", and China has won the title of "World Factory". Without "Made in China", many consumers around the world will probably add endless troubles, just as Americans described in a book called "The Year of Leaving Made in China": "Children are eagerly looking at' Dr. Crocodile',
inflatable swimming pool and plastic lightsaber, snapping their fingers and hoping that this year will pass early, so they can buy Chinese toys to their heart's content.
However, the cost advantage that "Made in China" has relied on for a long time is slowly disappearing in recent years, and various hidden worries in the past are gradually exposed. The serious consequence is that the trade friction between China and other countries in the world, especially the developed countries in the west, continues, and "Made in China" frequently encounters "yellow cards" or even "red cards" in the international market, and the voices of the international community demonizing "Made in China" are almost uninterrupted.
Objectively speaking, the reasons why "Made in China" has lost its advantages are mainly as follows:
First, the cost of various resources continues to rise, resulting in an increase in the cost of "Made in China". In recent years, the prices of basic resources such as energy and land have risen sharply in the international and domestic markets, and the prices of other raw materials have also continued to rise, which is almost a fatal blow to the resource-consuming "Made in China".
Second, the cost paid by "Made in China" for environmental protection is increasing year by year. In order to avoid the great threat of environmental damage to the sustainable development of China's economy, the state has attached great importance to environmental protection and strengthened its governance in recent years. The cost of "Made in China" in environmental protection has increased significantly < P >, which has weakened the advantage of "Made in China" to some extent.
thirdly, the labor cost has increased. "Made in China" is mostly labor-intensive enterprises, and its advantage is based on the availability of a large number of low-cost labor. However, with the economic growth, this situation will continue. In recent years, the disadvantages of frequent labor mobility caused by low wages of workers have been fully exposed. Many enterprises can't recruit suitable workers during the peak employment season, and even the machines can't be started. /
The shortage of labor resources leads to the increase of manufacturing cost.
fourth, the core technology is controlled by people. "Made in China" mostly has no independent brand and patent, and its core technology, industry and product standards are subject to people everywhere, so it is at the downstream of the second j
in the world industrial value chain, and it is difficult to get the right to speak about product pricing, which makes it extremely passive in international competition. This is the biggest difficulty that "q
Made in China" can't last forever.
Fifth, the manufacturing industry of the third world countries has risen, and the "Made in China" face is on the verge of "crossing the stick". Due to the increasing costs and decreasing profits, it will be an inevitable trend for the manufacturing industry to move to countries and regions where labor and land resources are harmful and the cost is lower. In recent years, the world's manufacturing industry has been transferred to Vietnam, India, Pakistan and other third world countries, and China's position as a "Shiro
factory" has been shaken. (b) It is urgent to move from "Made in China" to "Created in China"
From the above, it is not difficult to see that "Made in China" is facing great pressure on resources and environment, and China's economy is at a very important historical turning point because of this. Under the historical conditions and economic accumulation before
, the development direction and mode of manufacturing power and world processing factory formed since the long period should be re-examined. In a big manufacturing country characterized by labor-intensive, resource-consuming, lack of core technology and low added value, the resource consumption is too large, and the raw environment is easy to be destroyed, which is likely to cause other social problems. Based on the importance, necessity and urgency of "Made in China" to "Created in China", the China government proposed that the transformation from "Made in China" to "Created in China" should be regarded as a basic strategy for China's economic development. General secretary Hu Jin
Tao clearly pointed out: "We must more firmly regard scientific and technological progress and innovation as the primary driving force for economic
social development, and improve the ability of independent innovation as the adjustment and transformation of the economic structure.
a pioneer in the market.
(3) How to move towards "China Creation"
According to Geely's experience, to move from "Made in China" to "Created in China", enterprises should be well prepared:
1. Core technologies must be developed by themselves
Independent research and development or introduction are all ways to obtain technologies. It is certainly a good way to acquire technology by using money to buy technology or even to acquire < P > companies. However, the disadvantage of doing so is that enterprises have to digest a huge technical system, which will bring great management and operation risks. Therefore, what kind of
choice to make depends on the environment, competitive situation and own ability of an enterprise. If we want to truly move from "Made in China" to "Created in China", the core technology must be developed by ourselves.
2. Technology accumulation is very important
Many enterprises in China used to think that new technology is the real driving force for the development of the whole industry, but ignored the key role of technology accumulation in the whole process of technological innovation. In fact, the advantages of more
independent brands are gradually accumulated through technological innovation. Technology accumulation is very important to "China creates < P >". IBM has a statistic about new product research and development, 28% of which are newly developed, and the other 7% are formed by the accumulation of existing technologies. The development of new cars such as Geely King Kong and Vision < P > is also the result of technology accumulation. These technologies include < P > 4AT automatic gearbox, CVVT-4G18 and 4G15 engines independently developed by Geely. In contrast, if technological innovation is understood as constantly looking for technological innovation points without paying attention to technological accumulation, the so-called "China Creation" will always be just a dream.
a dream.
3. Make a decisive leap at the turning point of the industry
We should respect the development law of the whole industry. Some processes and stages of industrial development cannot be skipped.
We must start from scratch, while others can be surmounted. When there is an inflection point in the industry, it is necessary to
make a decisive leap. This leap may come from technological innovation, institutional innovation, and also from the innovation of
business model and business philosophy. And judging and grasping the inflection point is especially important for the leap-forward development.
4. Cultivate and introduce the "brain" of industry
There are too few experts in China who really understand industry and can fully participate in enterprise decision-making. Under such
circumstances, the strategic objectives and industrial objectives of enterprises tend to be vague, the implementation of the strategy is greatly discounted, and a large amount of original investment is inevitably wasted. Therefore, in the process of "China Creation", we should pay attention to the matching of strategic
goal setting and strategic implementation, cultivate or introduce more industrial "brains", and let them participate in the decision-making mechanism extensively
to ensure that the strategic path of enterprise development will not deviate too much from the established goals.
5. Pay attention to brand reputation management and resolve the reputation crisis in time
Many enterprises in China still have a big gap
with some famous enterprises in the world in brand reputation management. Brand reputation should be managed as an ongoing problem. We should regularly evaluate the reputation status of brand < P > and the possible reputation risks, make a risk contingency plan in advance, and don't wait until the crisis strikes to consider what we have done. In 27, Foshan Lida, Guangdong