1. As an e-commerce operation mode that uses electronic data processing technology to conduct trade activities, the core of e-commerce is "data information", and the contents of these data information are mostly a series of works such as words, graphics, sounds, images and computer programs. The digitization of these works and their dissemination in the network environment are protected by copyright and related rights.
2. Internet-based e-commerce activities, websites and webpages are full of various trademarks or other signs, which can enjoy the protection of trademark rights, goodwill rights and other rights.
3. Most of the technologies used in network transmission are completed by various computer programs and software. Traditional business methods are constantly innovated by e-commerce on the Internet, involving technical secrets or patented technologies, and should be protected by the Patent Law and related laws.
The interpretation of intellectual property rights is as follows:
Intellectual property rights are "the collective name of rights based on creative achievements and industrial and commercial marks".
The three main intellectual property rights are copyright, patent right and trademark right, among which patent right and trademark right are also collectively referred to as industrial property rights. Intellectual property is "intellectual property" in English, and it is also translated into intellectual property, intellectual property or intellectual property. ?
202 1 1 Article 123 of the Civil Code stipulates: "Civil subjects shall enjoy intellectual property rights according to law. Intellectual property rights are the exclusive rights enjoyed by the obligee to the following objects according to law: (1) works; (2) Inventions, utility models and designs; (3) Trademarks; (4) Geographical indications; (5) Business secrets; (6) Layout design of integrated circuits; (7) New plant varieties; (8) Other objects prescribed by law. "
On the surface, intellectual property can be understood as "property right to knowledge", and its premise is that knowledge has the conditions to become legal property. However, the essence of knowledge is an objective and free-flowing information.