I. Not accepting complaints about intellectual property infringement:
1. The problem that the complainant sells his products by mainstream platform sellers without authorization (reflecting the problem that mainstream platform sellers sell their products below their pricing) is not illegal and infringing according to the law, and our company has no right to deal with it.
2. If the complainant's trademark is still being accepted and the exclusive right to use the trademark has not been obtained, the complainant has no right to prohibit others from using the same or similar trademark as you.
3. If the product information released by the mainstream seller is the product of the obligee, the original logo of your product appearing on the product picture released by the seller and the seller's name for the product in the text description are not trademark infringement as defined by relevant laws and regulations. If the above cases of non-acceptance of infringement are not included, intellectual property complaints can be initiated in time.
At present, the types of intellectual property rights accepted by mainstream platforms include trademark infringement complaints, patent infringement complaints and copyright infringement complaints.
Second, how to carry out effective control
At present, there are three main solutions to share with you:
1. Copyright complaint: Anyone who steals the pictures of the company's official website, flagship store and offline publicity atlas will be complained by copyright. Results: The store deducted 2 points, the product link was deleted, and the transaction was cleared.
2. Trademark complaint: If the company's trademark logo is used in a prominent position on the baby's main picture or details page, the complaint will be made directly in the name of infringement of intellectual property rights. Processing result: Deduct 2 points from the store, delete the product link and clear the transaction.
3. Fake goods purchase appraisal: mainly for fake shops, buy corresponding products, and then issue fake goods appraisal reports and make complaints. Remarks: The above three complaint methods are commonly used by us; For different connections, we will adopt targeted complaints. For example, the methods that may be used in the later period include: scraping code complaints, false propaganda, false authorization, unfair competition and so on. Complaining is only the first step of control, and the second step is communication. If the dealer is willing to change the price, he can cancel the complaint. After all, the purpose of price control is not to crack down on distribution, but to control prices. The so-called harmony makes money. The third step is collection and distribution. For some high-quality shops, if the other party is willing to do distribution and sell at the brand price, then centralized distribution can kill two birds with one stone for the company. The above treatment methods can basically be effectively handled in the name of the company brand on the mainstream platform.