Introduction to Volvo
"Volvo" is a famous Swedish car brand, also translated as Regal. This brand of car is currently the safest car in the world.
Volvo Car Company is the largest automobile company in Northern Europe, the largest industrial enterprise group in Sweden, and one of the 20 largest automobile companies in the world. Founded in 1924, the founders are Gustav Larsson and Asael Gabrielsson.
Volvo Cars enjoys a high reputation in Northern Europe for its excellent quality and performance. Especially in terms of safety systems, Volvo Cars is even more unique. The American Highway Loss Information Institute once ranked the ten safest cars, and Volvo topped the list. By 1937, the company's annual automobile output had reached 10,000 vehicles. Subsequently, its business gradually developed into various fields such as means of production and daily necessities, materials and energy products, and it became the largest company in Northern Europe.
Volvo Car Company has subsidiaries such as Commercial Vehicle Department, Truck Department, Bus Department, Parts Department, Automobile Sales Department and Passenger Car Subsidiary. Volvo's products are all-encompassing, but its main product is still cars. The company's Kalmar plant is unique in the world. It is located in Gothenburg, Sweden. The layout is like a clover pattern. There are 25 workstations along the edge of the clover. Each station is responsible for a part of the car assembly process. The car snakes around the grass blades on an automatic conveyor controlled by a microcomputer. When these 25 workstations are completed, a beautiful car is produced. The plant's productivity and assembly quality are among the best among Volvo's plants. The characteristic of this factory is that 10-25 people are responsible for one work area. As long as the specified cars are sent from one buffer zone to another within the specified time, everyone can do other work themselves. This frees workers from mechanical reciprocating labor and stimulates workers' enthusiasm for work. This production method is another major change after Ford's assembly line production method, which has attracted great attention from the world's industry.
In addition to the absolute dominance of Volvo buses and various trucks in Northern Europe, its small buses are also famous in the world. Volvo passenger cars are famous for their simple styling and luxurious and comfortable interiors. The recently launched Volvo 740, 760, 940 and 960 cars have been exported to more than 100 countries and regions.
The corporate brand ranked 232nd in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab. The company ranked 185th in the 2007 Fortune ranking of the world's 500 largest companies.
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Volvo car logo
In June 1915, the "Volvo" name first appeared on a ball bearing of SFK and officially Registered as a trademark with the Royal Swedish Patent and Trademark Registration Office. From that day on, every set of automotive ball and roller bearings produced by SKF was branded with the new Volvo logo on the side.
In Latin, "Volvere" is the infinitive of the verb "roll". For example, a pistol with a wheel is called a "revolver". In the first person singular form, the verb "volvere" becomes "volvo", and "I roll" means "I move forward bravely." Therefore Volvo means "rolling forward". At present, the Chinese name is unified as "Volvo". In the past, there was also a Chinese name of "Fuhao".
The Volvo logo consists of three parts: the circle in the first part represents Mars, the ancient Roman god of war. This is the ancient chemical symbol of the iron element - a circle with an arrow inside, and the arrow is diagonal. The direction points to the upper right corner. In Western civilization, this can be regarded as the oldest and most common trademark. It originated in the Roman Empire and is a symbol of three different concepts: Mars, the Roman god of war, and male masculinity. It also embodies the relationship between Mars and the people used at that time. The original origin of iron from which most weapons are made. Because of this, this logo has long been regarded as a symbol of the steel industry by countries around the world, including Sweden. The reason why the brand logo representing the iron element is used on the car is to remind people of the Swedish steel industry with its glorious tradition and the strength of steel.
The second part is the diagonal line, a diagonal ribbon set on the radiator that slopes from the upper left to the lower right.
This ribbon was originally set up for technical considerations to fix the Mars symbol on the grille. Later it gradually evolved into a decorative symbol and became the most obvious symbol of Volvo cars.
The third part is the registered trademark of Volvo, which is the word VOLVO written in ancient Egyptian font.
On the first car successfully manufactured in 1927, all the company's logos were fully displayed. This logo has been in use since the first Volvo car and has become a distinctive symbol of Volvo's cars. In addition, the symbol representing the iron element can also be seen in the center of the Volvo steering wheel.
OLVO - the most successful Volvo truck
Many people know Volvo, Volvo, and volvo. In fact, in European languages, the Volvo brand is generally written as "OLVO". OLVO represents the most advanced and safest generation of trucks - Volvo heavy-duty trucks.
OLVO Truck Group is an important member of the world's truck production field. It owns three well-known truck brands: VOLVO, Renault and Mark. Among them, the VOLVO series trucks are the most familiar to us.
In addition to buses and various trucks, OLVO Automobile Company has an absolute dominance in Northern Europe. Its sedans are also quite famous in the world. Volvo sedans are famous for their simple styling, luxurious and comfortable interiors, and they are also renowned in the international car industry for their good safety features that extend, protect and enjoy life. Volvo Car Company has subsidiaries such as Commercial Vehicle Department, Truck Department, Bus Department, Parts Department, Automobile Sales Department and Passenger Car Subsidiary. Volvo's products are all-encompassing, but its main product is still cars.
Safety - Volvo's winning core value
"For Volvo, every year is a 'safety year'", this sentence comes from a Volvo advertisement. Volvo's safety history shows that this statement is no exaggeration. Since the company was founded in 1927, Volvo has launched a large number of forward-looking safety inventions. Volvo's safety philosophy has always been based on focusing on personal safety.
The founders of Volvo, Assar Gabrielsson and Gustaf Larson, once said: "Cars are man-made. No matter what we do, Volvo always adheres to one basic principle: safety. It is like this now, it will still be like this in the future, and it will always be the case." It will be so."